App Usage

  • App User Acquisition Costs More in Swing States (Infographic)

    … than in blue states. When looking at individual states, Liftoff found that Washington, D.C. (technically a blue state), had the highest rate of in-app purchases, as 91 percent of consumers there made an in-app purchase. In addition, Liftoff said Wyoming, South Dakota and Montana were the Republican states that were most active within apps…

    AllFacebookin Mobile- 13 readers -
  • Pokemon Go Was the Top Trending Android Game in the U.S. in July

    … Digital market intelligence company SimilarWeb revealed the top 10 trending Android games in the U.S. in July, determined based on both the percentage of installs on all Android devices and daily use. SimilarWeb found that Pokemon Go was the top trending Android game in July. The game was reportedly installed on 13.78 percent of all Android…

    AllTwitterin Google YouTube- 8 readers -
  • Brazil, Mexico, U.S. Have Most Competitive Android App Markets (Infographic)

    …. have the most competitive app markets. In terms of specific app categories, Cheetah Ad Platform found that users in Mexico use communication apps the most when compared to other app categories, while the U.K. is the most active in shopping apps when compared to other countries. Finally, Russia sees most of its competition in arcade and action games…

    AllFacebookin Mobile- 13 readers -
  • Report: Social Networking Apps Led Usage During the Super Bowl

    … the game, respectively. Localytics found app usage peaked at 7 p.m., at the actual start of the game, when the average session length in apps was 8.7 minutes. Localytics attributed this to users checking their phones until the game actually began, and to users commenting on Lady Gaga‘s national anthem performance. Elsewhere, mobile advertising…

    AllTwitterin Mobile- 15 readers -
  • Candy Crush Jelly Saga Tops Android Trending Chart in January

    … Data analytics company SimilarWeb has released new data revealing the most trending Android apps in the U.S. in January. King’s Candy Crush Jelly Saga topped the chart in January, increasing 7,525 places in the U.S. during the month. SimilarWeb ranks apps based on current installs and active users. According to its data, by the beginning…

    AllTwitter- 6 readers -
  • Report: Clean Master Was Android’s Most Used App in Q4 2015

    …, and compared this figure to each app’s unique monthly users (UMU). Drawbridge used in-app ad requests as a proxy for app usage to determine the top iOS and Android apps for October, November and December 2015. The data showed messaging app Tango was the most used iOS app in October, while iFunny and Words With Friends topped the chart in November…

    AllTwitter- 10 readers -
  • Flurry: Time Spent on Phablets Increased 334% in 2015

    … Flurry Analytics has released its 2015 Year in Review, analyzing the growth of app usage last year. The company found overall app usage increased by 58 percent in 2015, with ‘app usage’ being defined as a user opening an app and have a ‘session’ within it. Interestingly, every app category except for games saw year-over-year growth in sessions…

    AllFacebook- 9 readers -
  • Infographic: The Average Daily Life of an Android App User

    … engaging with these apps in the 8 a.m. hour, respectively. As the day moves on, the Gmail and Bank of America apps peak at 11 a.m., Slack and MyFitnessPal peak at noon and Wikipedia and LinkedIn peak at 1 p.m. Apps including Uber and Spotify were found to peak at 5 p.m., while Facebook, Facebook Messenger and Candy Crush Saga peak at 9 p.m…

    AllTwitterin Facebook- 12 readers -
  • Report: Push Messages Result in Greater User Retention

    … Localytics, an analytics and marketing platform for mobile and Web apps, has today released new research documenting the struggles app marketers face in retaining active users, with a particular focus on user retention (defined as the percentage of users who return to an app 11 or more times) and user abandonment (defined as the percentage…

    AllTwitter- 23 readers -
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