App Usage

    • Flurry: Mobile App Usage Increased 11% in 2016

      Flurry Analytics released a new report, which analyzed the time users spent in mobile applications in 2016. The data showed that overall app usage in 2016 grew by 11 percent when compared to 2015, and that time spent in apps grew by 69 percent. Messaging and social apps saw year-over-year session growth of 44 percent, while personalization apps experienced a 46 percent dec ...

      AllFacebook- 11 readers -
  • App User Acquisition Costs More in Swing States (Infographic)

    … than in blue states. When looking at individual states, Liftoff found that Washington, D.C. (technically a blue state), had the highest rate of in-app purchases, as 91 percent of consumers there made an in-app purchase. In addition, Liftoff said Wyoming, South Dakota and Montana were the Republican states that were most active within apps…

    AllFacebookin Mobile- 16 readers -
  • Pokemon Go Was the Top Trending Android Game in the U.S. in July

    … Heroes Super Saga, Outfit7 Limited’s Talking Tom Gold Run and Disney’s Disney Emoji Blitz completed the top five. Here’s the complete list of the top 10 trending Android games in the U.S. in July 2016: Pokemon Go NBA Live Mobile Farm Heroes Super Saga Talking Tom Gold Run Disney Emoji Blitz Dots & Co Rival Fire Pop! Slots—Slots Free Casino Big Bang Racing Word Search Readers: How many of July’s trending games do you play? …

    AllTwitterin Google YouTube- 8 readers -
  • Brazil, Mexico, U.S. Have Most Competitive Android App Markets (Infographic)

    … Mobile advertising platform Cheetah Ad Platform released an infographic detailing the competition in Android application development around the world. Cheetah Ad Platform analyzed data from 52 million Android smartphone users and found that the average worldwide user uses 27 smartphone apps on average per month and uses apps 39 times…

    AllFacebookin Mobile- 13 readers -
  • Report: Social Networking Apps Led Usage During the Super Bowl

    … platform Leadbolt found there was a 27.5 percent average increase in app engagement by U.S. mobile users in casual games and VPN (virtual private network) apps during the big game, when compared to usage on an average weekend. In a statement, Dale Carr, founder and CEO of Leadbolt, commented: Mobile apps help fans connect on social media, re-watch…

    AllTwitterin Mobile- 15 readers -
  • Candy Crush Jelly Saga Tops Android Trending Chart in January

    … of the regular NFL season was likely responsible for Yahoo Fantasy Sports and ESPN Fantasy Football dropping out of the top 100 most trending apps in January. For January 2016, these apps came in third and fourth place, respectively, on the top negatively trending apps chart. In a statement, Joseph Schwartz, digital insights manager at SimilarWeb, commented…

    AllTwitter- 7 readers -
  • Report: Clean Master Was Android’s Most Used App in Q4 2015

    … Drawbridge, a cross-device identity solution, has analyzed more than one trillion in-app ad requests from Oct. 1, 2015 to Dec. 31, 2015 to discover which iOS and Android apps were the most used last quarter. Drawbridge’s data also revealed the apps on each platform with the highest number of unique daily users (UDU) during the quarter…

    AllTwitter- 10 readers -
  • Flurry: Time Spent on Phablets Increased 334% in 2015

    … Flurry Analytics has released its 2015 Year in Review, analyzing the growth of app usage last year. The company found overall app usage increased by 58 percent in 2015, with ‘app usage’ being defined as a user opening an app and have a ‘session’ within it. Interestingly, every app category except for games saw year-over-year growth…

    AllFacebook- 9 readers -
  • Infographic: The Average Daily Life of an Android App User

    … Data analytics company SimilarWeb has released new data revealing the daily app usage of the average Android device user in the U.S. The company determined the usage of leading apps in the United States from June to November 2015, and found the peak time for each app’s usage, as well as the number of users with each app installed who are using…

    AllTwitterin Facebook- 13 readers -
  • Report: Push Messages Result in Greater User Retention

    … Localytics, an analytics and marketing platform for mobile and Web apps, has today released new research documenting the struggles app marketers face in retaining active users, with a particular focus on user retention (defined as the percentage of users who return to an app 11 or more times) and user abandonment (defined as the percentage…

    AllTwitter- 25 readers -
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