App Usage

  • Flurry: Mobile App Usage Increased 11% in 2016

    … Flurry Analytics released a new report, which analyzed the time users spent in mobile applications in 2016. The data showed that overall app usage in 2016 grew by 11 percent when compared to 2015, and that time spent in apps grew by 69 percent. Messaging and social apps saw year-over-year session growth of 44 percent, while personalization…

    AllFacebook- 23 readers -
  • App User Acquisition Costs More in Swing States (Infographic)

    … than in blue states. When looking at individual states, Liftoff found that Washington, D.C. (technically a blue state), had the highest rate of in-app purchases, as 91 percent of consumers there made an in-app purchase. In addition, Liftoff said Wyoming, South Dakota and Montana were the Republican states that were most active within apps…

    AllFacebookin Mobile- 25 readers -
  • Pokemon Go Was the Top Trending Android Game in the U.S. in July

    … trending Android games chart in July, as SimilarWeb said it was installed on 1.3 percent of all Android devices in the U.S. last month. The game was reportedly the 78th-most-used app in the U.S. in July. By the first week of August, current installs had decreased to 1.21 percent, but its usage rank had improved from No. 78 to No. 76. King’s Farm…

    AllTwitterin Google YouTube- 14 readers -
  • Brazil, Mexico, U.S. Have Most Competitive Android App Markets (Infographic)

    … on average per month. The infographic included data from nine countries, and Cheetah Ad Platform found that Brazil has the highest overall user engagement and app competition, with the average user using an average of 29.3 apps per month and using apps an average of 53.6 times per month. Overall, the infographic showed that Brazil, Mexico and the U.S…

    AllFacebookin Mobile- 17 readers -
  • Report: Social Networking Apps Led Usage During the Super Bowl

    … the game, respectively. Localytics found app usage peaked at 7 p.m., at the actual start of the game, when the average session length in apps was 8.7 minutes. Localytics attributed this to users checking their phones until the game actually began, and to users commenting on Lady Gaga‘s national anthem performance. Elsewhere, mobile advertising…

    AllTwitterin Mobile- 18 readers -
  • Candy Crush Jelly Saga Tops Android Trending Chart in January

    … of the regular NFL season was likely responsible for Yahoo Fantasy Sports and ESPN Fantasy Football dropping out of the top 100 most trending apps in January. For January 2016, these apps came in third and fourth place, respectively, on the top negatively trending apps chart. In a statement, Joseph Schwartz, digital insights manager at SimilarWeb, commented…

    AllTwitter- 11 readers -
  • Report: Clean Master Was Android’s Most Used App in Q4 2015

    … Drawbridge, a cross-device identity solution, has analyzed more than one trillion in-app ad requests from Oct. 1, 2015 to Dec. 31, 2015 to discover which iOS and Android apps were the most used last quarter. Drawbridge’s data also revealed the apps on each platform with the highest number of unique daily users (UDU) during the quarter…

    AllTwitter- 15 readers -
  • Flurry: Time Spent on Phablets Increased 334% in 2015

    … Flurry Analytics has released its 2015 Year in Review, analyzing the growth of app usage last year. The company found overall app usage increased by 58 percent in 2015, with ‘app usage’ being defined as a user opening an app and have a ‘session’ within it. Interestingly, every app category except for games saw year-over-year growth…

    AllFacebook- 12 readers -
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