App Usage

  • Flurry: Mobile App Usage Increased 11% in 2016

    … Flurry Analytics released a new report, which analyzed the time users spent in mobile applications in 2016. The data showed that overall app usage in 2016 grew by 11 percent when compared to 2015, and that time spent in apps grew by 69 percent. Messaging and social apps saw year-over-year session growth of 44 percent, while personalization…

    AllFacebook- 22 readers -
  • App User Acquisition Costs More in Swing States (Infographic)

    … Ahead of the 2016 U.S. presidential election, mobile user acquisition company Liftoff released an infographic highlighting the differences in mobile marketing trends across red (Republican-leaning) and blue (Democratic-leaning) states. Liftoff analyzed 900 million mobile ad impressions, 1.1 million application installs and 5.2 million post…

    AllFacebookin Mobile- 24 readers -
  • Pokemon Go Was the Top Trending Android Game in the U.S. in July

    … Digital market intelligence company SimilarWeb revealed the top 10 trending Android games in the U.S. in July, determined based on both the percentage of installs on all Android devices and daily use. SimilarWeb found that Pokemon Go was the top trending Android game in July. The game was reportedly installed on 13.78 percent of all Android…

    AllTwitterin Google YouTube- 13 readers -
  • Brazil, Mexico, U.S. Have Most Competitive Android App Markets (Infographic)

    … on average per month. The infographic included data from nine countries, and Cheetah Ad Platform found that Brazil has the highest overall user engagement and app competition, with the average user using an average of 29.3 apps per month and using apps an average of 53.6 times per month. Overall, the infographic showed that Brazil, Mexico and the U.S…

    AllFacebookin Mobile- 17 readers -
  • Report: Social Networking Apps Led Usage During the Super Bowl

    … the game, respectively. Localytics found app usage peaked at 7 p.m., at the actual start of the game, when the average session length in apps was 8.7 minutes. Localytics attributed this to users checking their phones until the game actually began, and to users commenting on Lady Gaga‘s national anthem performance. Elsewhere, mobile advertising…

    AllTwitterin Mobile- 17 readers -
  • Candy Crush Jelly Saga Tops Android Trending Chart in January

    … of the regular NFL season was likely responsible for Yahoo Fantasy Sports and ESPN Fantasy Football dropping out of the top 100 most trending apps in January. For January 2016, these apps came in third and fourth place, respectively, on the top negatively trending apps chart. In a statement, Joseph Schwartz, digital insights manager at SimilarWeb, commented…

    AllTwitter- 10 readers -
  • Report: Clean Master Was Android’s Most Used App in Q4 2015

    …, and compared this figure to each app’s unique monthly users (UMU). Drawbridge used in-app ad requests as a proxy for app usage to determine the top iOS and Android apps for October, November and December 2015. The data showed messaging app Tango was the most used iOS app in October, while iFunny and Words With Friends topped the chart in November…

    AllTwitter- 15 readers -
  • Flurry: Time Spent on Phablets Increased 334% in 2015

    … Flurry Analytics has released its 2015 Year in Review, analyzing the growth of app usage last year. The company found overall app usage increased by 58 percent in 2015, with ‘app usage’ being defined as a user opening an app and have a ‘session’ within it. Interestingly, every app category except for games saw year-over-year growth…

    AllFacebook- 12 readers -
  • Infographic: The Average Daily Life of an Android App User

    … Data analytics company SimilarWeb has released new data revealing the daily app usage of the average Android device user in the U.S. The company determined the usage of leading apps in the United States from June to November 2015, and found the peak time for each app’s usage, as well as the number of users with each app installed who are using…

    AllTwitterin Facebook- 21 readers -
  • Report: Push Messages Result in Greater User Retention

    … Localytics, an analytics and marketing platform for mobile and Web apps, has today released new research documenting the struggles app marketers face in retaining active users, with a particular focus on user retention (defined as the percentage of users who return to an app 11 or more times) and user abandonment (defined as the percentage…

    AllTwitter- 26 readers -
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