• Back-to-School Shopping Is Already Happening (Infographic)

    …, office supplies, apparel and accessories. Combined, the traffic to these spiked to 10.8 billion page views within BazaarVoice’s network. Early shoppers begin their search and purchases around June 15, while the bulk of shoppers are most active during the six weeks from mid-July to the end of August. However, there is a significant increase…

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  • Lessons Learned From Lord & Taylor’s Run-In With the FTC

    … In case you missed it, Lord & Taylor recently came under fire with the Federal Trade Commission as a result of one of its influencer marketing campaigns. The brand had partnered with several fashion bloggers and Nylon to promote its new Design Lab clothing line. However Lord & Taylor neglected to make it clear to consumers…

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