Apparel

  • Fathers Day Ecommerce Statistics

    … driving more traction around the holiday. They found: Globally, specialty retailers and apparel saw higher conversation rates than sporting goods and consumer electronics respectively. Specialty retailers saw a 71.3% increase in click-through conversions (CTC) and a 254.9% higher conversion rate than the sporting goods industry. Apparel saw a 342…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Back-to-School Shopping Is Already Happening (Infographic)

    … While it may seem that graduation just passed and summer vacation just started, back-to-school season is already looming. An infographic from BazaarVoice indicates that the early birds have already started their shopping. Back-to-school shopping spending surpassed $60 billion last year, and shoppers focused primarily on consumer electronics…

    AllTwitter- 29 readers -
  • Lessons Learned From Lord & Taylor’s Run-In With the FTC

    … for violating its mandate that companies not engage in unfair or deceptive marketing. However, this wasn’t the case with the Machinima FTC ruling, in which the commission pointed the blame at the multichannel network–not the advertiser, Microsoft’s Xbox–for not disclosing that the YouTube videos were part of a paid influencer campaign. So we have two…

    AllFacebookin Social YouTube- 19 readers -
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