• Apps Are Dead: It’s All About Channels in 2017

    … rate of around 6.3 percent. There is some bad news, too, however: The majority of apps have to prove their worth in one day. Mobile marketing company Appboy reports that fewer than 25 percent of people return to an app the day after initial install, and overall app retention drops to around 11 percent within a week of install. After 45 days…

    AllFacebookin Social Mobile Google Facebook Twitter- 17 readers -
  • 5 Tips to Improve Apps’ Retention, Engagement and Conversion (Infographic)

    … Appboy provides tips for retaining, engaging, and converting app users. The average cost per app install is a reasonable amount on both Android and iOS, coming in at $2.22 and $1.46, respectively. However, turnover is still high, with 70 percent of users ditching apps just one day after install. The cost associated with acquiring active, engaged…

    AllFacebookin Mobile- 20 readers -
  • Report: Emoji Usage in Marketing Messages on the Rise

    … Mobile marketing automation company Appboy analyzed 9,359 marketing campaigns which utilized emoji across channels, and found emoji usage in marketing messages has rapidly increased at an annual growth rate of over 775 percent. So far in 2016, emoji usage in messages has continued to increase by over 20 percent month-over-month and climbing…

    AllFacebookin Mobile EMail- 11 readers -
  • Why I’m Watching Deep Linking In Mobile

    The first ever web page, created by Sir Tim Berners Lee to explain, naturally, the WWW. We are at a turning point in the mobile app ecosystem where deeplinking is becoming a priority and not just a feature. – URX blog This week marks the beginning of a journey I’m taking to understand “deep linking” in mobile. I’ve kept one eye on the space for some time, but it’s clearly heating up.

    John Battelle's Search Blog- 13 readers -
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