Appboy

  • Apps Are Dead: It’s All About Channels in 2017

    …. There are, however, a few lessons that can be learned from similar industries that have done an amazing job of sourcing community and keeping them engaged. These are lessons that app developers, marketers and strategists should be trying to integrate into their own businesses on a daily basis. What the social networks got right, and what you need…

    AllFacebookin Social Mobile Google Facebook Twitter- 24 readers -
  • 5 Tips to Improve Apps’ Retention, Engagement and Conversion (Infographic)

    … There has been a recent uptick in users downloading applications only to remove the same app shortly thereafter. Whether it’s because of negative reviews in stores, or dissatisfied customers are ditching apps that don’t meet expectations, retention is a challenge for app developers. A new infographic from mobile marketing technology startup…

    AllFacebookin Mobile- 26 readers -
  • Report: Emoji Usage in Marketing Messages on the Rise

    … Mobile marketing automation company Appboy analyzed 9,359 marketing campaigns which utilized emoji across channels, and found emoji usage in marketing messages has rapidly increased at an annual growth rate of over 775 percent. So far in 2016, emoji usage in messages has continued to increase by over 20 percent month-over-month and climbing…

    AllFacebookin Mobile EMail- 12 readers -
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