• 5 Tips to Improve Apps’ Retention, Engagement and Conversion (Infographic)

    … Appboy provides tips for retaining, engaging, and converting app users. The average cost per app install is a reasonable amount on both Android and iOS, coming in at $2.22 and $1.46, respectively. However, turnover is still high, with 70 percent of users ditching apps just one day after install. The cost associated with acquiring active, engaged…

    AllFacebookin Mobile- 16 readers -
  • Report: Emoji Usage in Marketing Messages on the Rise

    … in marketing emails increased 7,123 percent year-over-year. Overall, Appboy found the retail and commerce industry has experienced the largest growth in emoji usage, with growth peaking around the holidays. The report showed the most common emoji used in push and email messages is the party popper, followed by the pointing finger and sparkle emoji…

    AllFacebookin Mobile EMail- 10 readers -
  • Why I’m Watching Deep Linking In Mobile

    …, to thank for my early lessons in the space). In the coming weeks, I’m meeting with many of them, including URX, Kahuna, Deeplink, Appboy and several stealth startups, and of course larger players like Twitter. As I get smart, and if I find interesting stuff, I’ll report back here. In the meantime, if you’ve got any suggestions for me, please leave them in comments or ping me on Twitter. Thanks! …

    John Battelle's Search Blogin Mobile- 13 readers -