• Apps Are Dead: It’s All About Channels in 2017

    … rate of around 6.3 percent. There is some bad news, too, however: The majority of apps have to prove their worth in one day. Mobile marketing company Appboy reports that fewer than 25 percent of people return to an app the day after initial install, and overall app retention drops to around 11 percent within a week of install. After 45 days…

    AllFacebookin Social Mobile Google Facebook Twitter- 24 readers -
  • 5 Tips to Improve Apps’ Retention, Engagement and Conversion (Infographic)

    … and loyal users can be as high as 25 times the cost of simply acquiring new users, according to the infographic. There are five methods to increase overall retention and engagement: Use push notifications during onboarding. Next-day retention increases 50 percent when campaigns use this technique, and two-month retention increases by 71 percent. Use…

    AllFacebookin Mobile- 25 readers -
  • Report: Emoji Usage in Marketing Messages on the Rise

    …. The report showed mobile developers are using emoji more often in their push messages, with usage growing faster on Android than on iOS. Specifically, emoji usage in Android push messages grew 1070 percent year-over-year, while emoji usage in iOS push messages increased 662 percent in the same time period. Outside of push messages, emoji usage…

    AllFacebookin Mobile EMail- 11 readers -
  • Why I’m Watching Deep Linking In Mobile

    …, to thank for my early lessons in the space). In the coming weeks, I’m meeting with many of them, including URX, Kahuna, Deeplink, Appboy and several stealth startups, and of course larger players like Twitter. As I get smart, and if I find interesting stuff, I’ll report back here. In the meantime, if you’ve got any suggestions for me, please leave them in comments or ping me on Twitter. Thanks! …

    John Battelle's Search Blogin Mobile- 13 readers -
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