Appboy

    • Urban Outfitters Increases Conversions With Contextualized In-App Messaging

      For millennial-focused retail brands, simply having a mobile strategy isn’t enough. Innovation is expected, as these brands go beyond the basics to attract the attention of a digitally-enabled demographic. Urban Outfitters is no exception. The Philadelphia-based lifestyle retailer began using its customers’ real world behavior to support the smarter delivery of messaging with ...

      Stephanie Miles/ Street Fight- 9 readers -
  • Apps Are Dead: It’s All About Channels in 2017

    … rate of around 6.3 percent. There is some bad news, too, however: The majority of apps have to prove their worth in one day. Mobile marketing company Appboy reports that fewer than 25 percent of people return to an app the day after initial install, and overall app retention drops to around 11 percent within a week of install. After 45 days…

    AllFacebookin Social Mobile Google Facebook Twitter- 14 readers -
  • 5 Tips to Improve Apps’ Retention, Engagement and Conversion (Infographic)

    … There has been a recent uptick in users downloading applications only to remove the same app shortly thereafter. Whether it’s because of negative reviews in stores, or dissatisfied customers are ditching apps that don’t meet expectations, retention is a challenge for app developers. A new infographic from mobile marketing technology startup…

    AllFacebookin Mobile- 18 readers -
  • Report: Emoji Usage in Marketing Messages on the Rise

    …. The report showed mobile developers are using emoji more often in their push messages, with usage growing faster on Android than on iOS. Specifically, emoji usage in Android push messages grew 1070 percent year-over-year, while emoji usage in iOS push messages increased 662 percent in the same time period. Outside of push messages, emoji usage…

    AllFacebookin Mobile EMail- 11 readers -
  • Why I’m Watching Deep Linking In Mobile

    …, to thank for my early lessons in the space). In the coming weeks, I’m meeting with many of them, including URX, Kahuna, Deeplink, Appboy and several stealth startups, and of course larger players like Twitter. As I get smart, and if I find interesting stuff, I’ll report back here. In the meantime, if you’ve got any suggestions for me, please leave them in comments or ping me on Twitter. Thanks! …

    John Battelle's Search Blogin Mobile- 13 readers -