Apple: Apple Tv

  • Adobe Primetime adds TV Media Management Platform

    …, Apple TV, or TV-on-Web sites like National Geographic Online. He said that the second release, expected within the next year or so, will include addressable linear TV. Currently, addressable TV — where ads can be directed at a specific TV set, toward a specific household’s anonymized profile — constitute only a small percentage of the total TV…

    Marketing Landin Display- 20 readers -
  • Twitter rolls out apps for Apple TV, Xbox One and Amazon’s Fire TV

    … Twitter’s TV apps will broadcast Thursday Night Football games as well as other live shows, Periscope streams, Vine clips and normal tweets. Thursday Night Football isn’t the only thing premiering on TV this week. So is Twitter. Twitter is rolling out apps for Apple TV, Microsoft’s Xbox One and Amazon’s Fire TV so that people in certain…

    Marketing Landin Social Twitter- 17 readers -
  • Time With Mobile Apps Now Beats TV As Apps Become The New Networks

    … devices. Even the traditional ad-based business model of TV is under treat from Netflix, iTunes, Google Play and Hulu, which just introduced a new premium service ($11.99 vs $7.99) that eliminates most advertising (except at the beginning and end of some programming). Last week Apple introduced its new tvOS that brings apps to the screen…

    Greg Sterling/ Marketing Land- 24 readers -
  • Gilt Shows How Apps And Online Shopping Are Coming To Apple TV

    … of new apps in the store, users will have the option to engage with ads with voice activation through Siri. “I don’t think people realize how big an announcement this is,” says Harlan. The possibility for voice activated ads on the Apple TV comes at the same time as iOS 9 — coming out on September 16 — will enable content blockers to allow…

    Ginny Marvin/ Marketing Landin How To's- 30 readers -