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  • Adobe Primetime adds TV Media Management Platform

    … From Adobe Adobe Primetime took a major evolutionary step today toward the programmatic- and audience-based future of ads on multi-screen television, with the launch of its new TV Media Management (TVMM) platform. The new platform allows major TV program suppliers, like national networks or cable providers, to plan and forecast…

    Marketing Landin Display- 21 readers -
  • Twitter rolls out apps for Apple TV, Xbox One and Amazon’s Fire TV

    … Twitter’s TV apps will broadcast Thursday Night Football games as well as other live shows, Periscope streams, Vine clips and normal tweets. Thursday Night Football isn’t the only thing premiering on TV this week. So is Twitter. Twitter is rolling out apps for Apple TV, Microsoft’s Xbox One and Amazon’s Fire TV so that people in certain…

    Marketing Landin Social Twitter- 17 readers -
  • Time With Mobile Apps Now Beats TV As Apps Become The New Networks

    … TV has resisted the internet in multiple ways that have eluded other media. It has been able to hold on to its audience and ad revenues while other traditional media have seen fragmentation and revenue declines. All that is coming to an end however as cable TV faces increasing pressure from cord cutters, over-the-top video services and mobile…

    Greg Sterling/ Marketing Land- 24 readers -
  • Gilt Shows How Apps And Online Shopping Are Coming To Apple TV

    … The new Apple TV is all about apps (more on that below), with the new Apple TV App Store, and that includes apps that will let us shop from our living rooms. Sure, we can do this already on our laptops, tablets and phones, but on the TV couch-surfing consumerism can be a social affair. At Wednesday’s Apple event, Gilt Groupe’s CEO, Michelle…

    Ginny Marvin/ Marketing Landin How To's- 30 readers -