Apple: Apple Watch

  • The Apple Watch is a flop — or is it?

    … A year after its introduction, the conventional thinking about the Apple Watch is that it’s a failure. However sales estimates suggest otherwise. According to some financial analyst estimates, the Apple Watch may have sold as many as 12 or 13 million units in its first year. As the Wall Street Journal reported, that’s twice the number…

    Greg Sterling/ Marketing Land- 11 readers -
  • Apple Pay Not Yet Paying Dividends To Apple Says Research Report

    … general consumer ignorance about mobile payments. But there’s growing evidence that, once experienced, Apple Pay generates repeat usage and loyalty. An August 2015 survey (n=205) by Wristly found that 80 percent of Apple Watch owners were using Apple Pay. The lack of consumer awareness and experience with Apple Pay and its rivals (Google, Samsung…

    Greg Sterling/ Marketing Land- 12 readers -
  • Wearables Game Changer: Android Wear Now Compatible With iPhone

    … Google just changed the rules for wearables. It has introduced Android Wear for iOS. The caveat is that right now it’s only available for one smartwatch, the LG Urbane. However Google said, “All future Android Wear watches, including those from Huawei, Asus, and Motorola will also support iOS, so stay tuned for more.” The Apple Watch has been…

    Greg Sterling/ Marketing Land- 53 readers -
  • IDC: Smartphone Growth Slows, Apple Watch Now #2 Wearable After Fitbit

    … percent global share in 2015 to a 3.6 percent. However that’s dubious given Microsoft’s current ambivalence about its mobile platform. IDC sees so-called phablets remaining popular and driving growth across both developed and developing markets. As part of that same report IDC said that the Apple Watch has become the number two wearable…

    Greg Sterling/ Marketing Land- 18 readers -
  • Stop The Interruptions! Marketing In The Age Of The Always-On Consumer

    … — perhaps hyper — level of awareness and receptivity to which consumers are rapidly becoming accustomed. Is it an alert from your wearable when you hit 10,000 steps? Text messages from your Dropcam every time your dog rolls over? Is it that call or text at dinnertime? What defines interruption today, versus clear communication through marketing…

    Marketing Landin EMail Retargeting- 22 readers -
  • Survey: Apple Watch Customer Satisfaction Scores 97 Percent

    … Ahead of Apple earnings today there have been numerous reports about how Apple Watch sales are tanking. But whatever the actual sales figures apparently the early adopters are highly satisfied. In fact the satisfaction numbers are higher than any other first generation product launched — better than the original iPhone or iPad. These findings…

    Greg Sterling/ Marketing Land- 21 readers -
  • Big Data Gets Bigger With The Apple Watch And The Internet Of Things

    …. It’s also a point of connectivity in the Internet of Things (IoT), which will drive new sources and volumes of data about consumer preferences and behaviors for marketers. It’s time to start thinking about what the Apple Watch, wearables in general, and the IoT mean to the evolving marketing mission. All Eyes On The Apple Watch Let’s start…

    Marketing Land- 31 readers -
  • Google Releases First Apple Watch App: Google News & Weather

    … notifications. But presumably, when it does, the latest headlines would show up as an alert, where tapping on them would then launch the app — which would really show little information than the alert already displayed. Google confirmed to Marketing Land that this is the only Apple Watch app it has created, so far. Other Google iOS apps like Gmail do…

    Danny Sullivan/ Marketing Landin Google- 7 readers -