Apple: Apple Watch

  • The Apple Watch is a flop — or is it?

    … A year after its introduction, the conventional thinking about the Apple Watch is that it’s a failure. However sales estimates suggest otherwise. According to some financial analyst estimates, the Apple Watch may have sold as many as 12 or 13 million units in its first year. As the Wall Street Journal reported, that’s twice the number…

    Greg Sterling/ Marketing Land- 11 readers -
  • Apple Pay Not Yet Paying Dividends To Apple Says Research Report

    … general consumer ignorance about mobile payments. But there’s growing evidence that, once experienced, Apple Pay generates repeat usage and loyalty. An August 2015 survey (n=205) by Wristly found that 80 percent of Apple Watch owners were using Apple Pay. The lack of consumer awareness and experience with Apple Pay and its rivals (Google, Samsung…

    Greg Sterling/ Marketing Land- 12 readers -
  • Wearables Game Changer: Android Wear Now Compatible With iPhone

    … Google just changed the rules for wearables. It has introduced Android Wear for iOS. The caveat is that right now it’s only available for one smartwatch, the LG Urbane. However Google said, “All future Android Wear watches, including those from Huawei, Asus, and Motorola will also support iOS, so stay tuned for more.” The Apple Watch has been…

    Greg Sterling/ Marketing Land- 53 readers -
  • IDC: Smartphone Growth Slows, Apple Watch Now #2 Wearable After Fitbit

    … in the markeet after market leader Fitbit. The firm estimates that Apple shipped 3.6 million watches in Q2. Below is the leaderboard for wearables manufacturers on a global basis according to IDC estimates. Consumers have so far had a somewhat muted response to smartwatches. Apple sales have been decent, though below expectations, while Android Wear device…

    Greg Sterling/ Marketing Land- 18 readers -
  • Stop The Interruptions! Marketing In The Age Of The Always-On Consumer

    Let me set the scene: It’s 6:30 p.m. on a Tuesday night. I’m home, my wife’s home, my kids are home. Finally, we can start to wind down from a long day and enjoy some quality time together around the dinner table. Are you with me? We sit, plates are passed, first bites are taken, and… The phone rings.

    Marketing Land- 23 readers -
  • Survey: Apple Watch Customer Satisfaction Scores 97 Percent

    … Ahead of Apple earnings today there have been numerous reports about how Apple Watch sales are tanking. But whatever the actual sales figures apparently the early adopters are highly satisfied. In fact the satisfaction numbers are higher than any other first generation product launched — better than the original iPhone or iPad. These findings…

    Greg Sterling/ Marketing Land- 21 readers -
  • Big Data Gets Bigger With The Apple Watch And The Internet Of Things

    … Apple’s debut of the Apple Watch stirred not just enthusiasm, but a bone fide firestorm, with pre-orders reaching nearly a million in just a matter of hours. With rows of Apple Watches now on display in retail stores, what Apple calls its “most personal device ever” is both a potent fashion statement and a new platform for mobile applications…

    Marketing Land- 31 readers -
  • Google Releases First Apple Watch App: Google News & Weather

    … Search App — which contains Google Now predictive information — is perhaps the most killer app for Google’s own Android Wear line of watches. I haven’t even had the Google Search App send any Google Now notifications to my watch. This might be because on iOS, these seem to happen far less frequently than with Android. I certainly wish that they’d…

    Danny Sullivan/ Marketing Landin Google- 7 readers -
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