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  • Is Snapchat the Next Buzzy Platform for Alcohol Brands?

    …. But should alcohol brands really flock to the ephemeral social media platform? Of course, the platform isn’t right for every brand, and alcohol brands in particular face some tricky challenges on Snapchat. With more than 60 percent of Snapchat’s users under the age of 21, it’s not the most obvious choice. Still, the appeal of capturing…

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