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  • Is Snapchat the Next Buzzy Platform for Alcohol Brands?

    … money on custom work-arounds can advertise on the platform. Jim Beam tested out Snapchat last year, introducing its new apple bourbon using the platform’s Live Stories. Jim Beam’s campaign was smart and savvy and used Snapchat effectively as a channel to reach millennials. Historically, social media used by alcohol brands has been challenging…

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