Apple: Ios

    • The ins, outs and industry effects of Apple’s Limit Ad Tracking changes

      Apple’s iOS 10 update was a huge shot across the bow in the mobile advertising world. Apple rolled out search ads in the iOS App Store to all US users, but another updated feature has put search ads in perspective as part of a bigger plan and has simultaneously sent ripples through the rest of the industry. What are we talking about? “Limit Ad Tracking,” or “LAT” for short.

      Marketing Landin Display- 11 readers -
  • In-app purchases dwarf ad revenues, as iOS App Store exceeds $71 billion

    … the average user.” Yet only about 5 percent of app users make purchases. Apple users spend 2.5X more than Android users on in-app purchases and the number of in-app purchasers on iOS is also 50 percent greater than the number of Android users making in-app purchases. Average in-app purchase value for iOS is about 2X vs. Android. Geographically, Asia…

    Greg Sterling/ Marketing Land- 10 readers -
  • Google Analytics begins breaking out iOS traffic by model (when it can)

    …” part of that equates to “very rarely” right now. Let’s dive deeper into what’s going on…. Before: all iOS traffic lumped together For years, that Mobile > Devices report lumped all iOS traffic together under either the “Apple iPhone” or “Apple iPad” labels. That’s because, traditionally, iOS user agents didn’t indicate a specific device model…

    Matt Mcgee/ Marketing Land- 11 readers -
  • Android grows its share vs iOS, Windows in all major markets – [report]

    … European markets, Kantar reported that “nearly 7 percent (6.6 percent) of new Android customers came from Windows, vs. just 3.3 percent from iOS. Among new iOS buyers.” Accordingly it appears that disaffected Windows Phone users in Europe are migrating primarily to Android handsets. In the US, Android growth is coming from the success of new devices…

    Greg Sterling/ Marketing Land- 10 readers -
  • The Apple Watch is a flop — or is it?

    … A year after its introduction, the conventional thinking about the Apple Watch is that it’s a failure. However sales estimates suggest otherwise. According to some financial analyst estimates, the Apple Watch may have sold as many as 12 or 13 million units in its first year. As the Wall Street Journal reported, that’s twice the number…

    Greg Sterling/ Marketing Land- 9 readers -
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