Apple: Ios

    • Report: Apple working on augmented reality glasses for potential 2018 release

      According to reports, Apple is developing digital glasses. However, if the product appears at all it won’t be until 2018 at the earliest. The glasses would reportedly offer augmented reality experiences. It would also, like Apple Watch, require an iPhone for connectivity. The company is under pressure to produce new hardware products that further diversify its product lineup ...

      Greg Sterling/ Marketing Land- 12 readers -
  • The ins, outs and industry effects of Apple’s Limit Ad Tracking changes

    … Apple’s iOS 10 update was a huge shot across the bow in the mobile advertising world. Apple rolled out search ads in the iOS App Store to all US users, but another updated feature has put search ads in perspective as part of a bigger plan and has simultaneously sent ripples through the rest of the industry. What are we talking about? “Limit Ad…

    Marketing Landin Display- 11 readers -
  • Google Analytics begins breaking out iOS traffic by model (when it can)

    …” part of that equates to “very rarely” right now. Let’s dive deeper into what’s going on…. Before: all iOS traffic lumped together For years, that Mobile > Devices report lumped all iOS traffic together under either the “Apple iPhone” or “Apple iPad” labels. That’s because, traditionally, iOS user agents didn’t indicate a specific device model…

    Matt Mcgee/ Marketing Land- 13 readers -
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