Apple: Ios

    • Apple Reports Best Quarter Ever: $78.4 Billion Revenue, 78 Million iPhones Sold

      After three consecutive quarters of year-over-year sales declines, Apple announced its biggest quarter ever. The company beat revenue and earnings expectations, selling more than 78 million iPhones. Apple reported revenue of $78.4 billion vs. an expectation of $77.25 billion. It sold 78.2 million iPhones vs. 76 million expected. Indeed all product lines posted increases except “other.

      Greg Sterling/ Marketing Land- 18 readers -
  • Apple revenues of $47B in-line but down, iPhone sales down year-over-year

    … is down in after-hours trading. The Americas, Europe and Greater China were the company’s top markets, in that order. All of Apple’s hardware sales were down year-over-year. Here are the product-sales figures: iPhones: 45.5 million units, $28.1 billion in revenue (off versus expectations). iPad: 9.3 million units, $4.2 billion in revenue (off versus…

    Greg Sterling/ Marketing Land- 18 readers -
  • The ins, outs and industry effects of Apple’s Limit Ad Tracking changes

    … Apple’s iOS 10 update was a huge shot across the bow in the mobile advertising world. Apple rolled out search ads in the iOS App Store to all US users, but another updated feature has put search ads in perspective as part of a bigger plan and has simultaneously sent ripples through the rest of the industry. What are we talking about? “Limit Ad…

    Marketing Landin Display- 14 readers -
  • Google Analytics begins breaking out iOS traffic by model (when it can)

    …” part of that equates to “very rarely” right now. Let’s dive deeper into what’s going on…. Before: all iOS traffic lumped together For years, that Mobile > Devices report lumped all iOS traffic together under either the “Apple iPhone” or “Apple iPad” labels. That’s because, traditionally, iOS user agents didn’t indicate a specific device model…

    Matt Mcgee/ Marketing Land- 14 readers -
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