Apple: Ios

    • Android now the world’s dominant OS, surpassing Windows

      According to StatCounter, the Android operating system has now passed Microsoft Windows as the leading OS globally. The data reflect “total internet usage across desktop, laptop, tablet and mobile combined.” Android’s global OS share was 37.93 percent compared to 37.91 percent for Windows. However, in North America, Windows had a 39.5 percent share, which was followed by iOS (25.

      Greg Sterling/ Marketing Landin Google- 16 readers -
    • How to rule the App Store in 2017: 5 trends to use to your advantage

      The Apple iTunes App Store has to evolve. The number of apps is growing exponentially, and user behaviors are constantly changing, making it critical for the App Store to adjust. Some of the products of this evolution are long-awaited features and capabilities, playing catch-up with Google Play. Others are attempts to take creative initiative in improving the user experience in the App Store.

      Marketing Landin How To's- 15 readers -
  • The ins, outs and industry effects of Apple’s Limit Ad Tracking changes

    … Apple’s iOS 10 update was a huge shot across the bow in the mobile advertising world. Apple rolled out search ads in the iOS App Store to all US users, but another updated feature has put search ads in perspective as part of a bigger plan and has simultaneously sent ripples through the rest of the industry. What are we talking about? “Limit Ad…

    Marketing Landin Display- 15 readers -
  • In-app purchases dwarf ad revenues, as iOS App Store exceeds $71 billion

    … the average user.” Yet only about 5 percent of app users make purchases. Apple users spend 2.5X more than Android users on in-app purchases and the number of in-app purchasers on iOS is also 50 percent greater than the number of Android users making in-app purchases. Average in-app purchase value for iOS is about 2X vs. Android. Geographically, Asia…

    Greg Sterling/ Marketing Land- 17 readers -
  • Google Analytics begins breaking out iOS traffic by model (when it can)

    …” part of that equates to “very rarely” right now. Let’s dive deeper into what’s going on…. Before: all iOS traffic lumped together For years, that Mobile > Devices report lumped all iOS traffic together under either the “Apple iPhone” or “Apple iPad” labels. That’s because, traditionally, iOS user agents didn’t indicate a specific device model…

    Matt Mcgee/ Marketing Land- 14 readers -
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