Apple: Ios

  • How to rule the App Store in 2017: 5 trends to use to your advantage

    … levels. So, which new trends and ASO features do you absolutely have to know in 2017? 1. Review replies (with iOS 10.3) With the release of iOS 10.3, Apple will finally allow app publishers and developers to respond to user reviews in the App Store. This long-awaited update will lead to higher rankings for publishers who pay attention…

    Marketing Landin How To's- 19 readers -
  • Android now the world’s dominant OS, surpassing Windows

    … share, which was followed by iOS (25.7 percent) and Android (21.2 percent). In Europe, Windows’ share was 51.7 percent and Android’s 23.6 percent. Interestingly, if the respective US shares of Apple operating systems (iOS + OSX) are combined (38.65 percent), it exceeds Windows’ share of 38.03 percent. StatCounter: Operating System Market Share…

    Greg Sterling/ Marketing Landin Google- 20 readers -
  • Apple revenues of $47B in-line but down, iPhone sales down year-over-year

    … is down in after-hours trading. The Americas, Europe and Greater China were the company’s top markets, in that order. All of Apple’s hardware sales were down year-over-year. Here are the product-sales figures: iPhones: 45.5 million units, $28.1 billion in revenue (off versus expectations). iPad: 9.3 million units, $4.2 billion in revenue (off versus…

    Greg Sterling/ Marketing Land- 22 readers -
  • The ins, outs and industry effects of Apple’s Limit Ad Tracking changes

    … Apple’s iOS 10 update was a huge shot across the bow in the mobile advertising world. Apple rolled out search ads in the iOS App Store to all US users, but another updated feature has put search ads in perspective as part of a bigger plan and has simultaneously sent ripples through the rest of the industry. What are we talking about? “Limit Ad…

    Marketing Landin Display- 23 readers -
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