Apple: Iphone

  • How the iPhone spawned the evolution of mobile engagement

    … the year that we at Localytics (my employer) began tracking app engagement, finding that an astounding 26 percent of users abandoned an app after one use, shining a light on the challenges of marketing on mobile. The iPhone 5 in 2012, which broke sales records, was the year that the number of apps in the App Store really took off — a wake-up call…

    Josh Todd/ Marketing Landin How To's- 19 readers -
  • Android now the world’s dominant OS, surpassing Windows

    … share, which was followed by iOS (25.7 percent) and Android (21.2 percent). In Europe, Windows’ share was 51.7 percent and Android’s 23.6 percent. Interestingly, if the respective US shares of Apple operating systems (iOS + OSX) are combined (38.65 percent), it exceeds Windows’ share of 38.03 percent. StatCounter: Operating System Market Share…

    Greg Sterling/ Marketing Landin Google- 20 readers -
  • Apple revenues of $47B in-line but down, iPhone sales down year-over-year

    … is down in after-hours trading. The Americas, Europe and Greater China were the company’s top markets, in that order. All of Apple’s hardware sales were down year-over-year. Here are the product-sales figures: iPhones: 45.5 million units, $28.1 billion in revenue (off versus expectations). iPad: 9.3 million units, $4.2 billion in revenue (off versus…

    Greg Sterling/ Marketing Land- 22 readers -
  • Square wants its logo to be synonymous with mobile payments

    … Square wants you to pay with your phone. The company is in the process of making a big push to make Square and mobile payments synonymous. In Portland, over the past several months, Square has been educating consumers with signage as it rolls out the company’s new chip-card and NFC-based payments hardware. Apple has also been supporting…

    Greg Sterling/ Marketing Land- 16 readers -
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