Apple: Iphone

  • How the iPhone spawned the evolution of mobile engagement

    … the year that we at Localytics (my employer) began tracking app engagement, finding that an astounding 26 percent of users abandoned an app after one use, shining a light on the challenges of marketing on mobile. The iPhone 5 in 2012, which broke sales records, was the year that the number of apps in the App Store really took off — a wake-up call…

    Josh Todd/ Marketing Landin How To's- 20 readers -
  • Android now the world’s dominant OS, surpassing Windows

    … share, which was followed by iOS (25.7 percent) and Android (21.2 percent). In Europe, Windows’ share was 51.7 percent and Android’s 23.6 percent. Interestingly, if the respective US shares of Apple operating systems (iOS + OSX) are combined (38.65 percent), it exceeds Windows’ share of 38.03 percent. StatCounter: Operating System Market Share…

    Greg Sterling/ Marketing Landin Google- 20 readers -
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