Apple Mail 6

  • 250ok: The Inbox Placement Alternative to Return Path

    Over 85% of the world’s email traffic is considered malicious, making it much more difficult for valid email marketers to get their messages to the inbox. In some cases, being blacklisted can cause up to 70+% (maybe more depending on where you send mail to) of your email to be rejected or placed in the Spam/Junk/Bulk folder. Over 20% of legitimate email goes missing.

    Douglas Karr/ Marketing Technology Blog- 14 readers -
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