Apple Search Ads

  • Setting Up Apple Search Ads (for AdWords Experts)

    … can be created as part of a campaign “group” which is like an account in AdWords. But, all campaign groups are billed under a single invoice. Agencies wishing to manage multiple Apple Search Ads programs on behalf of different clients will have to pay media spend and manage billing themselves, which can be paid by credit card. Large advertisers…

    Karen Amundson/ BoostBlogin Paid Search- 11 readers -
  • Making Better Apps With Apple Search Ads Data

    … reminder feature Be sure to highlight the alarm feature in our app’s meta description to ensure we rank well for those keywords organically and with paid ads. We should bid on “reminder alarm” and related keywords. Where to go from here Newly available data from Apple Search Ads isn’t likely to revolutionize the app development process…

    Karen Amundson/ BoostBlog- 5 readers -
  • Creative for Apple Search Ads

    … Continuing our coverage of Apple’s recently released mobile app advertising platform, Boost Media covers ideas on how to optimize Apple Search Ads when you can’t directly influence the ad creative. The first week, we shared ideas on incorporating Apple Search Ads into your marketing mix; last week, we provided a quickstart guide for AdWords…

    Karen Amundson/ BoostBlog- 15 readers -
  • Apple Search Ads for AdWords Experts

    … Last week, Boost Media outlined ideas on incorporating Apple Search Ads into your marketing mix. This week, we share tips to help you quickly transfer your AdWords SEM expertise to understanding Apple Search Ads. To keep it simple, we’ll compare Apple Search Ads and AdWords to see what’s the same and what’s different. Apple Search Ads vs. AdWords…

    Karen Amundson/ BoostBlog- 14 readers -
  • Apple Search Ads: Adding Them to Your Mobile App Marketing Mix

    … In June 2016, Apple released a beta version of its new Search Ads platform to promote mobile app downloads. On October 5th, Search Ads were released to all advertisers. Early adopters are seeing excellent results with very low competition and CPTs (cost-per-taps). Boost Media shares ideas on integrating Apple Search Ads into your overall mobile…

    Karen Amundson/ BoostBlogin Mobile- 15 readers -
  • What Apple Search Ads Mean for Mobile Advertisers

    … Today, Apple iAds are officially disbanded, paving the way for the soon-to-be-released Apple Search Ads for the App Store. At this point, you may be wondering why the technology giant is doing this now, and what it might mean for mobile advertisers. Boost Media shares its perspective on this upcoming change. Why Apple Search Ads and why now…

    Karen Amundson/ BoostBlog- 14 readers -
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