Apple Search Ads

  • Setting Up Apple Search Ads (for AdWords Experts)

    … can be created as part of a campaign “group” which is like an account in AdWords. But, all campaign groups are billed under a single invoice. Agencies wishing to manage multiple Apple Search Ads programs on behalf of different clients will have to pay media spend and manage billing themselves, which can be paid by credit card. Large advertisers…

    Karen Amundson/ BoostBlogin Paid Search- 20 readers -
  • Making Better Apps With Apple Search Ads Data

    … no crystal ball for this information, the data available through Apple Search Ads is a step in the right direction toward gaining clarity on user wants and needs. Boost Media shares why as part of our multi-part series on the recently released Apple Search Ads. In previous installments, we outlined ideas on incorporating Apple Search Ads into your…

    Karen Amundson/ BoostBlog- 10 readers -
  • Creative for Apple Search Ads

    … with your official logo. Where to go from here Apple Search Ads is a cool new advertising platform that’s likely to take off and impact the mobile app marketing space. However, even in the face of a promising new advertising platform, it’s important marketers remember the fundamentals of creative optimization. For Apple Search Ads creative, start with a foundation of solid keyword research and writing descriptions relevant to, and resonant with your audience. The post Creative for Apple Search Ads appeared first on Boost Blog. …

    Karen Amundson/ BoostBlog- 21 readers -
  • Apple Search Ads for AdWords Experts

    … Last week, Boost Media outlined ideas on incorporating Apple Search Ads into your marketing mix. This week, we share tips to help you quickly transfer your AdWords SEM expertise to understanding Apple Search Ads. To keep it simple, we’ll compare Apple Search Ads and AdWords to see what’s the same and what’s different. Apple Search Ads vs. AdWords…

    Karen Amundson/ BoostBlog- 27 readers -
  • Apple Search Ads: Adding Them to Your Mobile App Marketing Mix

    … app marketing mix. Why now is the time to test Apple Search Ads The first couple weeks have proved fruitful for advertisers using Apple Search Ads. The new advertising platform has also given smaller budget brands an opportunity to purchase ad space on certain keywords, landing them in a top position in search results. According to Mobile Action…

    Karen Amundson/ BoostBlogin Mobile- 23 readers -
  • What Apple Search Ads Mean for Mobile Advertisers

    … Today, Apple iAds are officially disbanded, paving the way for the soon-to-be-released Apple Search Ads for the App Store. At this point, you may be wondering why the technology giant is doing this now, and what it might mean for mobile advertisers. Boost Media shares its perspective on this upcoming change. Why Apple Search Ads and why now…

    Karen Amundson/ BoostBlog- 22 readers -
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