Apple: Siri

  • Apple introduces HomePod: A premium speaker with Siri

    … As anticipated, Apple introduced its Amazon Echo and Google Home competitor today at WWDC, its developer conference in San Jose. The retro-named HomePod has Siri built in, but Apple didn’t lead with that or immediately present the new device as a stand-alone virtual assistant. The company made its pitch by emphasizing the sound quality…

    Greg Sterling/ Marketing Land- 22 readers -
  • Amazon controls 70% of digital assistant device market [eMarketer]

    … digital assistants on any device, including smartphones, in 2017, says eMarketer. That’s more than 27 percent of smartphone users. These numbers are probably conservative. Here’s how eMarketer breaks down market share: Amazon Echo: 70.6 percent Google Home: 23.8 percent Others (Lenovo, LG, Harmon Kardon, Mattel): 5.6 percent According to eMarketer…

    Greg Sterling/ Marketing Land- 29 readers -
  • Siri is Google’s nearest mobile search competitor [Report]

    … to “supplement” more traditional mobile search. Only 16 percent of iPhone owners did not use a virtual assistant, while just under 40 percent of Android users did not. Among iPhone owners who used assistants other than Siri, 10 percent used Google Now, and 4 percent cited Cortana. Among Android users, 24 percent were using virtual assistants other…

    Greg Sterling/ Search Engine Landin SEO- 26 readers -
  • Cortana comes to Android’s lockscreen, Siri does some new tricks

    … as Cortana and is native to Android. But the lockscreen strategy does help differentiate Cortana from the Google Assistant, which currently doesn’t offer much “above the lock” functionality. Separately, Apple released its iOS 10.3 update. It includes a wide range of new features, with a number of Siri-related upgrades: Support for paying and checking…

    Greg Sterling/ Marketing Land- 29 readers -
  • Bot-to-bot marketing is coming soon. Are you ready?

    … Amazon Echo, housing the Alexa intelligent agent In the past year or so, a new marketing channel has emerged around bots and intelligent agents. This includes voice-based intelligent agents like Google Home’s Assistant or Amazon’s Alexa, and chatbots that interact largely through text conversations. Marketers are beginning to plan…

    Marketing Land- 26 readers -
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