Apple: Siri

  • Essential voice search strategies for 2017

    … Echo (aka Alexa), Google Home (a direct competitor of the Echo), Siri and Cortana — tools that are solely based on voice recognition. Why the uptick in voice search? First, using your voice to search is getting more accurate. Not too long ago, voice recognition simply wasn’t accurate. In many cases, it was more frustrating than helpful. Now…

    Marketing Land- 18 readers -
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  • Essential voice search strategies for 2017

    … There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re experiencing now in local SEO is the increasing popularity of voice search. Voice search used to be a novelty — now it’s a necessity, especially when you’re on the go with your smartphone or tablet. If you’re a local business, how do you…

    Search Engine Landin SEO- 23 readers -
  • Lenovo debuts Amazon Alexa-powered smart speaker at CES

    … Like Microsoft is doing with Cortana, Amazon is making Alexa available to third party developers and hardware makers to voice-enable their connected products. Amazon is also making Alexa’s several thousand “skills” (voice apps) equally available to developers. With the announcement of Cortana’s developer strategy a few weeks ago, we saw…

    Greg Sterling/ Marketing Land- 20 readers -
  • Will a Viv-enabled Galaxy S8 help Samsung rehabilitate its brand?

    … needed AI and a virtual assistant product to compete with Google (its frenemy) and Apple (its nemesis) going forward, while Viv probably needed more capital and resources to realize its ambitious vision. It may turn out to be a devil’s bargain for Kittlaus and his team; they may never be able to bring the experience they envisioned to market. AI…

    Greg Sterling/ Search Engine Landin SEO- 11 readers -
  • Say hello to the newest intelligent agent, Ozlo

    …. The Ozlo tech team includes veterans from Apple, Facebook, Google, Amazon, Microsoft, and Mozilla. Ozlo is free as an iOS app or via the Web. An Android app is planned for release by the end of the year, with versions for Facebook Messenger and other messaging apps by next year. The company’s business model calls for taking a percentage…

    Marketing Land- 14 readers -
  • Buying Viv, Samsung makes its “me too” virtual assistant play

    … more and more prominently, not only in the mobile (search) experience but as a UI/UX across platforms and devices and especially in the smart home. (Viv can also be deployed behind chat/messaging.) Siri was sold before it was able to fully realize the founding vision, which was to disintermediate Google and layer an intelligent assistant on top…

    Greg Sterling/ Search Engine Landin SEO- 13 readers -
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