Apple Trees

  • Be Careful When Comparing Apples to Apple Trees

    … it’s like measuring apples to oranges, but the closer analogy is that it’s like measuring apples to apple trees. Attribution – The first flaw is tracking. By the time we find someone who subscribes, we’ve got them within our analytics environment and can track them with virtually any email service from a subscription to conversion. This isn’t…

    Douglas Karr/ Marketing Technology Blogin EMail- 9 readers -
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