Application Install Ads

  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … Brands that tested the waters of Instagram advertising in its early days were rewarded for their efforts, according to a new report from Kenshoo. The Facebook Marketing Partner found that advertisers’ share of clicks and application installs through advertising on Instagram in the fourth quarter of 2015 exceeded their shares of total ad…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
  • Facebook Beefs Up Its App Install Ads for the Holiday Shopping Season

    … The holiday shopping season often means new devices in the hands of users, and Facebook took steps to help developers get their applications onto those new devices with improvements to its mobile app ads in the areas of buying, creative and targeting options. The enhancements to mobile app ads announced by Facebook Tuesday were: The social…

    David Cohen/ AllFacebookin Social- 14 readers -
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