Application Install Ads

  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … drop in cost per install. Impressions were up 187 percent year-over-year. Clicks skyrocketed by 280 percent in the fourth quarter of 2015 versus the year-ago period. Cost per thousand impressions (CPMs) slipped 11 percent year-over-year. Cost per click fell 33 percent in the fourth quarter of 2015 compared with the fourth quarter of 2014. CTRs rose…

    David Cohen/ AllTwitterin Social Facebook- 21 readers -
  • Facebook Beefs Up Its App Install Ads for the Holiday Shopping Season

    … on Facebook has been extended to include Amazon Fire tablets. Just like targeting Apple, Samsung and HTC devices, mobile app advertisers can now reach audiences on Fire tablets. To advertise Amazon Appstore apps on Facebook to Fire tablet users, combine Fire tablet targeting with the “new smartphone and tablet owners” targeting group, which can be found…

    David Cohen/ AllFacebookin Social- 24 readers -
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