Application Install Ads

  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … ads “consistently” cost less than Facebook ads, while delivering “nearly identical” click-through rates. Kenshoo’s overall findings for mobile app advertising in the fourth quarter of 2015 included: Total spending jumped 155 percent year-over-year, while mobile app installs soared 196 percent during the same time period, leading to a 14 percent…

    David Cohen/ AllTwitterin Social Facebook- 9 readers -
  • Facebook Beefs Up Its App Install Ads for the Holiday Shopping Season

    … The holiday shopping season often means new devices in the hands of users, and Facebook took steps to help developers get their applications onto those new devices with improvements to its mobile app ads in the areas of buying, creative and targeting options. The enhancements to mobile app ads announced by Facebook Tuesday were: The social…

    David Cohen/ AllFacebookin Social- 12 readers -
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