Application-Programming Interfaces

    • Is Snapchat Accessible to Smaller Advertisers?

      Snapchat rolled out its marketing program with notably high price tags. And although it introduced some lower-cost options, they are by no means cheap, especially since Snapchat is usually used for branding, not direct return on investment plays. Plus, the ads are vertical, so advertisers typically have to invest in custom creative to take advantage of Snapchat’s fun and irreverent tone.

      AllTwitterin Facebook- 11 readers -
    • Snapchat Ads API Goes Live (Report)

      The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request for comment at the time of this post.

      David Cohen/ AllFacebook- 10 readers -
  • Since-Fixed Bug Affected Facebook Page Insights From Oct. 4-14

    … and post engagement counts when reviewing their Page Insights for this time period. This also affected all post engagement-related metrics in the Pages Insights APIs (application-programming interfaces). This bug did not affect the count of Reactions featured on posts that were promoted/paid, nor did it affect how ads were delivered or billed. The impact…

    David Cohen/ AllFacebookin Social Facebook- 7 readers -
  • Twitter Adds Aggregate User Age Information to Gnip Audience API

    … By David Cohen on Oct. 5, 2016 - 11:00 AM Twitter announced the addition of aggregate user age information to the Audience API (application-programming interface) from Gnip. Aggregate user age information became the 11th demographic model available for audience analysis, joining: Gender Language Interests TV genre TV show Location (country…

    David Cohen/ AllTwitterin Social Twitter- 10 readers -
  • More New Features for Facebook’s Analytics for Apps

    … software-development kit for Facebook Login, sharing and more, and we’re excited to extend this SDK to support Facebook app events. These app events are identical to those you use in your native mobile app, providing a seamless cross-platform measurement experience. You’ll be able to grow your business by having a unified view of all of the activity…

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
  • Twitter Eases Voter-Registration Process for Users

    … links to register. Through a Direct Message with @Gov, Twitter can help you find your state's voter registration deadline and register to vote. — Twitter Government (@gov) September 27, 2016 Twitter also created a #Registered hashtag-triggered emoji, which will provide links to register to any users who click on it. It's…

    David Cohen/ AllTwitterin Social Twitter- 8 readers -
  • Instagram Update Will Take Advantage of iPhone 7 Plus Camera

    … will support haptic feedback, so users will be able to “feel” when they’ve moved from optical zoom to digital zoom on the new device. In addition, this update will include revamped filters that will take advantage of the wide color gamut on iPhone 7 and iPhone 7 Plus. Elsewhere, Instagram will use the Live Photos application-programming…

    AllFacebookin Social- 9 readers -
  • Facebook Beefs Up Analytics for Apps

    …, push notifications, in-application notifications, sharing insights, breakdowns, improved event trends and an app events export application-programming interface, and he provided further details on all of the new features: People insights is a new section that provides rich, aggregated and anonymized demographic information for the people using…

    David Cohen/ AllTwitterin Facebook- 6 readers -
  • Blizzard Entertainment Facebook Live API Integration Goes Live

    … By David Cohen on Aug. 26, 2016 - 5:20 PM Players of Blizzard Entertainment games can now livestream their gameplay directly to Facebook. The social network and the game developer announced in June that Blizzard would integrate Facebook Login and the Facebook Live application-programming interface into its games, with the Facebook Live API…

    David Cohen/ AllTwitterin Social Facebook- 22 readers -
  • Twitter Gives Advertisers More Klout

    By David Cohen on Aug. 4, 2016 - 3:00 PM Twitter provided more details on the Klout enrichment that it discussed in its announcement earlier this week that the updated (2.0) versions of its Gnip application-programming interfaces were generally available. Gnip product manager Greg Lyon said in a blog post that Twitter’s Klout enrichment 2.

    David Cohen/ Inside Facebook- 6 readers -
  • Twitter: Gnip 2.0 APIs Now Generally Available

    … Twitter announced earlier this week that the updated (2.0) versions of its Gnip application-programming interfaces are now generally available. Gnip product manager Adam Tornes said in a blog post that the 1.0 versions of the Gnip APIs will sunset Dec. 1, adding that brands and agencies making the move to 2.0 will see enhanced versions…

    David Cohen/ AllTwitterin Twitter- 8 readers -
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