Application-Programming Interfaces

  • Snapchat Offers Advertisers ‘Sequenced Messaging’ of Multiple Video Ads

    … Snapchat is encouraging its advertisers to bundle their video ads. Sources told Lauren Johnson of SocialTimes parent Adweek that the messaging application is pitching the new ad packages as “sequenced messaging,” allowing advertisers to run consecutive video ads with different creative within its Discover section, in order to tell one story…

    David Cohen/ AllTwitter- 19 readers -
  • Parse Reminds Developers About Jan. 30 Shutdown

    … Parse co-founder Kevin Lacker issued a reminder that the cloud application platform is shuttering Jan. 30. Facebook announced last January that it was pulling the plug on Parse—which it acquired in April 2013—to focus more resources on “high-impact products and services in areas like analytics, monetization, discovery and authentication…

    David Cohen/ AllTwitterin Facebook- 15 readers -
  • Facebook Journalism Project: A Complete Guide

    … to go Live on behalf of the page–a change designed to make such reporting more flexible for newsrooms. In the future, we also want to bring to profiles all the flexibility that the Facebook Live API (application-programming interface) provides to pages, so journalists can use their professional equipment to go live. And we’re now going to offer…

    David Cohen/ AllTwitterin Social Facebook- 19 readers -
  • Facebook’s Favorite Hacks of 2016

    … implemented dependencies, access to native application-programming interfaces and unrestricted access to the internet. During the hackathon, the engineers found workarounds to these obstacles and contributed a set of scripts that repackages Atom’s source so that it runs as a web app. This hack is still ongoing–you can follow progress, try it out…

    David Cohen/ AllTwitterin Social Facebook- 19 readers -
  • 3 Ways to Turn Your Customers Into an Effective Marketing Channel

    …. They had genuine excitement for the product and wanted to convince their followers to try it. Measure the success of your efforts Twitter’s application-programming interface lets us measure the success of incentivized tweets beyond looking at the follower counts of accounts that authored them. We were also able to track if and when tweets were…

    AllFacebookin Twitter- 13 readers -
  • Now Hear This: Facebook Debuts Live Audio

    … widely available in early 2017. Ip and Radhakrishnan wrote: We know that sometimes publishers want to tell a story on Facebook with words and not video. We’ve even seen some pages find creative ways to go live and reach audiences with audio only by using the Facebook Live API (application-programming interface) or by adding a still image…

    David Cohen/ Inside Facebookin Social Facebook- 20 readers -
  • Mark Zuckerberg Introduces Jarvis, His 2016 Personal Challenge

    … systems. I had to reverse-engineer application-programming interfaces for some of these to even get to the point where I could issue a command from my computer to turn the lights on or get a song to play. Further, most appliances aren’t even connected to the internet yet. It’s possible to control some of these using internet-connected power…

    David Cohen/ AllFacebookin Social Facebook- 18 readers -
  • Facebook Live + 360 Video = Live 360

    … There are Facebook Live livestreamed videos and 360 video 360-degree videos, and now, there is Live 360. Product manager Supratik Lahiri and software engineer Chetan Gupta announced in a Newsroom post that Facebook will launch Live 360 video Tuesday (Dec. 13) at noon PT/3 p.m. ET, with National Geographic going live from the Mars Desert Research…

    David Cohen/ Inside Facebookin Social Facebook- 17 readers -
  • Facebook Pulls Facebook Live API Access From Prisma

    … Photo- and video-editing application Prisma announced earlier this month that iPhone 6s and iPhone 7 users could stream live on Facebook with the iOS app’s visual effects applied to their streams, but not anymore. Natasha Lomas of TechCrunch reported that Facebook revoked Prisma’s access to its application-programming interface, telling…

    David Cohen/ AllTwitterin Social Facebook- 15 readers -
  • Facebook Gets Caught Up in CrowdTangle

    … Facebook announced its acquisition of CrowdTangle, a platform that helps publishers formulate and monitor the performance of their content. A statement on the CrowdTangle homepage from CEO Brandon Silverman and vice president of business development Matt Garmur indicated that the platform would continue to serve clients despite the company’s…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
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