• On Mobile, Black Friday Matters More Than Cyber Monday

    …. However, you should put more of your budget into Black Friday. Reach your customers with just what they’re looking for at just the right time, targeting them on Black Friday, learning from what works on Black Friday and then pushing again on Cyber Monday. While Black Friday clearly shines the brightest, you have a real chance to win big on mobile by investing in both. John Krystynak is the CTO of AppLovin. Image courtesy of Shutterstock. …

    Inside Facebookin EMail- 17 readers -
  • Report: Video Accounted for 66% of Mobile Ad Budgets in Q3

    … Mobile video has enabled the dramatic rise in video consumption across the Internet. Video already accounts for a considerable amount of the internet’s bandwidth and that share is always growing. A new study from mobile analytics platforms AppLovin and AppsFlyer shows where revenue is climbing and how video improves retention. Video ad…

    Inside Facebook- 15 readers -
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