Applovin

  • On Mobile, Black Friday Matters More Than Cyber Monday

    … efforts on Black Friday’s younger, modern cousin, Cyber Monday. But think again if you’re marketing on mobile, or running promotions aimed at the mobile shopper: Data shows that when it comes to mobile sales, Black Friday outpaces Cyber Monday. Black Friday Emerges as a Mobile Powerhouse Overall, mobile traffic on Black Friday was higher than Cyber…

    Inside Facebookin EMail- 12 readers -
  • Report: Video Accounted for 66% of Mobile Ad Budgets in Q3

    … Mobile video has enabled the dramatic rise in video consumption across the Internet. Video already accounts for a considerable amount of the internet’s bandwidth and that share is always growing. A new study from mobile analytics platforms AppLovin and AppsFlyer shows where revenue is climbing and how video improves retention. Video ad…

    Inside Facebook- 7 readers -
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