Appnexus

  • What is a Demand-Side Platform (DSP)?

    … media plan and helps you find the best way to deliver relevant content to your high-value audiences. TubeMogul is also now part of Adobe. AppNexus – AppNexus Console combines modularity and high-powered programmable tools that help buyers realize accelerated time-to-value and solution differentiation.. AudienceScience – AudienceScience…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • How Bauer Xcel’s programmatic-first strategy turns data into revenue

    … Patrick McCarthy, SVP, Product, AppNexus With the advent of programmatic technology, the experience of “going online” has changed considerably. That change is most evident in consumers’ expectations for the quality of content and advertising. Today’s publishers not only have to target the right audiences, but offer them an experience…

    Digidayin How To's- 12 readers -
  • How MeetMe is growing its audience while growing its revenue

    Tim DuBois, Director, Mobile Platform Partnerships, AppNexus Today’s marketplace is not short on social discovery apps, as a growing number of wedding announcements detail the right swipes and chat conversations that lead to face-to-face meetings. But not all apps are created equal, nor are their monetization strategies – the element most important to the companies themselves.

    Digiday- 6 readers -
  • How Kik is using chatbots to monetize mobile messaging

    … Pat McCarthy, SVP Product Management, Publisher Technology Group, AppNexus There is no question that advertising is the heart of most Internet companies, digital publishers, and apps. In the absence of quality advertising, great journalism, music, film, games and culture will either disappear behind a paywall–thus making the Internet closed…

    Digidayin How To's- 16 readers -
  • How programmable will dominate the 2020 Olympics

    … by Andrew Eifler, VP Product, Advertiser Technology Group, AppNexus Since the first modern Olympics played out in Athens in 1896, the Games have been a space for brands to compete against each other – via sponsorships, tie-ins and promotional messaging – in hopes of winning the attention of a global audience. Moreover, the Olympics have also…

    Digiday- 18 readers -
  • Facebook Exchange Shutting Down

    … spending has shifted toward those solutions. This is about giving people more relevant ads and marketers more effective formats, especially in an increasingly mobile world. Our ads application-programming interface is open to all developers so they can innovate on our platform and build great ad experiences for brands and their customers. He made…

    David Cohen/ Inside Facebookin Facebook- 16 readers -
  • PerfectBanner: Testing, Optimization, and Automation for Banner Ads

    …, adzerk, Affiliator, appnexus, atlas by Facebook, bidtheatre, choozle, criteo, cxense, DataXu, Delta Projects, dime DSP, Double.net, Doubleclick by Google, egass, engage BDR, epom, EroAdvertising, exoClick, Flurry, HasOffers, Mads, MediaMath, mopub, myaffiliates, NetRefer, OpenX, Perfect Audience, Pointroll, Rakuten Marketing, ReachLocal, Revive, Sitescout, Sizmek, Smart Ad Server, SpecificMedia, theTradeDesk, Tradedoubler, TradeTracker, TrafficForce, Undertone, Voluum, Xaxis, and Zedo (with more coming). © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Display- 16 readers -
  • How Startups Hack Their Growth Through Content Marketing

    … of video: Just because a company has a lean budget doesn’t meant it has to abandon multimedia content. Sara Goldfarb, content marketing manager at AppNexus, pointed to cost-effective live streaming platforms like Periscope as a way to reach more people during events. And Puangladda explained how a few bedrock videos can go a long way towards…

    Jordan Teicher/ The Content Strategistin Content How To's- 23 readers -
  • AdTech Is Alive and Well: I’ll Have the Full Stack, Please

    … data use policies and general philosophy are famously confusing to marketers. And beyond Apple, there’s Amazon – which is quietly building out a full stack solution of its own. Oh, and there are several point-solution companies that are now public, or near-public, who want to play as well – AppNexus, Turn, Rubicon, and RocketFuel, which recently…

    John Battelle's Search Blogin EMail- 10 readers -
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