Appnexus

    • Demand, the duopoly and the case for the open internet

      by Michael Richardson, senior director, product line management, AppNexus In June of this year, the Association for Computing Machinery will present its 2016 Turing Award – the so-called “Nobel Prize of the computing industry” – to a particularly notable recipient. Sir Tim Berners-Lee, the man credited with inventing the world wide web, will receive the recognition and monetar ...

      Digiday- 10 readers -
  • What is a Demand-Side Platform (DSP)?

    …-side platforms enable advertisers to reach billions of impressions in advertising inventory that can’t be realized on platforms like search or social. In other words, DSPs enable an advertiser to maximize their advertising return on investment. What is a DSP? A demand-side platform (DSP) is a platform that allows buyers of digital advertising…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • How Bauer Xcel’s programmatic-first strategy turns data into revenue

    … Patrick McCarthy, SVP, Product, AppNexus With the advent of programmatic technology, the experience of “going online” has changed considerably. That change is most evident in consumers’ expectations for the quality of content and advertising. Today’s publishers not only have to target the right audiences, but offer them an experience…

    Digidayin How To's- 15 readers -
  • How MeetMe is growing its audience while growing its revenue

    … Tim DuBois, Director, Mobile Platform Partnerships, AppNexus Today’s marketplace is not short on social discovery apps, as a growing number of wedding announcements detail the right swipes and chat conversations that lead to face-to-face meetings. But not all apps are created equal, nor are their monetization strategies – the element most…

    Digidayin Social How To's- 14 readers -
  • How Kik is using chatbots to monetize mobile messaging

    … Pat McCarthy, SVP Product Management, Publisher Technology Group, AppNexus There is no question that advertising is the heart of most Internet companies, digital publishers, and apps. In the absence of quality advertising, great journalism, music, film, games and culture will either disappear behind a paywall–thus making the Internet closed…

    Digidayin How To's- 26 readers -
  • How programmable will dominate the 2020 Olympics

    … by Andrew Eifler, VP Product, Advertiser Technology Group, AppNexus Since the first modern Olympics played out in Athens in 1896, the Games have been a space for brands to compete against each other – via sponsorships, tie-ins and promotional messaging – in hopes of winning the attention of a global audience. Moreover, the Olympics have also…

    Digiday- 18 readers -
  • Facebook Exchange Shutting Down

    … into programmatic, but (Facebook) hated any idea of outside bidders having access and control (of Facebook ads). Facebook always wants to have everything owned and operated. Companies including Criteo, DataXu, MediaMath and AppNexus were FBX partners, and Criteo CEO Eric Eichmann said in a statement emailed to SocialTimes: FBX has been a very successful…

    David Cohen/ Inside Facebookin Facebook- 21 readers -
  • PerfectBanner: Testing, Optimization, and Automation for Banner Ads

    …, adzerk, Affiliator, appnexus, atlas by Facebook, bidtheatre, choozle, criteo, cxense, DataXu, Delta Projects, dime DSP, Double.net, Doubleclick by Google, egass, engage BDR, epom, EroAdvertising, exoClick, Flurry, HasOffers, Mads, MediaMath, mopub, myaffiliates, NetRefer, OpenX, Perfect Audience, Pointroll, Rakuten Marketing, ReachLocal, Revive, Sitescout, Sizmek, Smart Ad Server, SpecificMedia, theTradeDesk, Tradedoubler, TradeTracker, TrafficForce, Undertone, Voluum, Xaxis, and Zedo (with more coming). © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Display- 20 readers -
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