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In 1648, the world’s first print advertisement appeared in the pages of an English newspaper. Since then, newspapers have depended on print advertising as a primary revenue source. Even today, with internet journalism poised to replace physical newspapers, 75% of newspapers’ advertising revenue still comes from non-digital sources.
Pat McCarthy, SVP Product Management, Publisher Technology Group, AppNexus There is no question that advertising is the heart of most Internet companies, digital publishers, and apps. In the absence of quality advertising, great journalism, music, film, games and culture will either disappear behind a paywall–thus making the Internet closed and, quite literally, unfree–or disappear completely.