• Is trading technology poised for a header bidding-style disruption?

      by Alex Chatfield, VP Sales & Account Management, AppNexus Over the past two years, AppNexus has written in these digital pages about the ways in which header bidding has transformed the publisher business model. We’ve discussed how this emerging technology enables publishers to work around Google’s closed and opaque auction system to earn the fairest prices for their inventory.

      Digiday- 17 readers -
  • Programmatic’s next challenge: The need for more transparency

    … by Alex Chatfield, VP sales & account management, AppNexus At first glance, the future of programmatic advertising looks bright. Advertisers this year are set to spend a whopping $33 billion on the channel – nearly 80 percent of all display spending. But most of that money goes to private marketplaces and programmatic direct deals, suggesting…

    Digiday- 18 readers -
  • Glossary: Get to know the new language of over-the-top television

    … Unfailingly, emerging technologies come with a new lexicon for the technology community to absorb. The internet brought us words we now take for granted – “World Wide Web,” “browser,” “search engine,” and “Google”. The smartphone introduced us to the “app,” the “app store,” and the world of “mobile gaming.” And programmatic advertising has…

    Digiday- 19 readers -
  • Demand, the duopoly and the case for the open internet

    … by Michael Richardson, senior director, product line management, AppNexus In June of this year, the Association for Computing Machinery will present its 2016 Turing Award – the so-called “Nobel Prize of the computing industry” – to a particularly notable recipient. Sir Tim Berners-Lee, the man credited with inventing the world wide web…

    Digiday- 13 readers -
  • How Bauer Xcel’s programmatic-first strategy turns data into revenue

    … Patrick McCarthy, SVP, Product, AppNexus With the advent of programmatic technology, the experience of “going online” has changed considerably. That change is most evident in consumers’ expectations for the quality of content and advertising. Today’s publishers not only have to target the right audiences, but offer them an experience…

    Digidayin How To's- 18 readers -
  • How The Guardian moved from the old world of media to the new world of programmatic

    by Nigel Gilbert, VP Strategic Development, AppNexus As the internet and digital advertising have matured to become increasingly programmable the relationship between technology, data and human interaction continues to evolve. Sophisticated programmatic technology has removed a great deal of human effort and error from the advertising process allowing marketers to finely tune ...

    Digiday- 19 readers -
  • How MeetMe is growing its audience while growing its revenue

    Tim DuBois, Director, Mobile Platform Partnerships, AppNexus Today’s marketplace is not short on social discovery apps, as a growing number of wedding announcements detail the right swipes and chat conversations that lead to face-to-face meetings. But not all apps are created equal, nor are their monetization strategies – the element most important to the companies themselves.

    Digiday- 14 readers -
  • How Kik is using chatbots to monetize mobile messaging

    … Pat McCarthy, SVP Product Management, Publisher Technology Group, AppNexus There is no question that advertising is the heart of most Internet companies, digital publishers, and apps. In the absence of quality advertising, great journalism, music, film, games and culture will either disappear behind a paywall–thus making the Internet closed…

    Digidayin How To's- 29 readers -
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