Appnexussbl

  • How Bauer Xcel’s programmatic-first strategy turns data into revenue

    … Patrick McCarthy, SVP, Product, AppNexus With the advent of programmatic technology, the experience of “going online” has changed considerably. That change is most evident in consumers’ expectations for the quality of content and advertising. Today’s publishers not only have to target the right audiences, but offer them an experience…

    Digidayin How To's- 12 readers -
  • How MeetMe is growing its audience while growing its revenue

    Tim DuBois, Director, Mobile Platform Partnerships, AppNexus Today’s marketplace is not short on social discovery apps, as a growing number of wedding announcements detail the right swipes and chat conversations that lead to face-to-face meetings. But not all apps are created equal, nor are their monetization strategies – the element most important to the companies themselves.

    Digiday- 6 readers -
  • How Kik is using chatbots to monetize mobile messaging

    … Pat McCarthy, SVP Product Management, Publisher Technology Group, AppNexus There is no question that advertising is the heart of most Internet companies, digital publishers, and apps. In the absence of quality advertising, great journalism, music, film, games and culture will either disappear behind a paywall–thus making the Internet closed…

    Digidayin How To's- 16 readers -
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