Appnexussbl

    • How The Guardian moved from the old world of media to the new world of programmatic

      by Nigel Gilbert, VP Strategic Development, AppNexus As the internet and digital advertising have matured to become increasingly programmable the relationship between technology, data and human interaction continues to evolve. Sophisticated programmatic technology has removed a great deal of human effort and error from the advertising process allowing marketers to finely tune ...

      Digiday- 10 readers -
    • How MeetMe is growing its audience while growing its revenue

      Tim DuBois, Director, Mobile Platform Partnerships, AppNexus Today’s marketplace is not short on social discovery apps, as a growing number of wedding announcements detail the right swipes and chat conversations that lead to face-to-face meetings. But not all apps are created equal, nor are their monetization strategies – the element most important to the companies themselves.

      Digidayin Social How To's- 6 readers -
  • How Kik is using chatbots to monetize mobile messaging

    … Pat McCarthy, SVP Product Management, Publisher Technology Group, AppNexus There is no question that advertising is the heart of most Internet companies, digital publishers, and apps. In the absence of quality advertising, great journalism, music, film, games and culture will either disappear behind a paywall–thus making the Internet closed…

    Digidayin How To's- 15 readers -
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