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Apps Continue to Battle, But the Mobile Web May Be Catching Up October 12, 2016 by David Card Leave a Comment Filed Under: Commentary It is time to revisit the apps versus mobile web debate. At the TAP 2016 conference a couple weeks ago, I got the distinct impression that there was a movement away from apps toward mobile websites — and keep in mind that this was at a mobil ...
… This week, app discovery platform ironSource announced a merger with another ad-tech company, Supersonic. The joining of these two forces in mobile advertising is indicative of the rapid reshaping of the industry landscape in response to new technologies and shifts in consumer behavior. Street Fight caught up with ironSource CEO Chris Cunningham…