Appsflyer

    • 5 Tools For Evaluating Which Hyperlocal Ads Work Best

      Digital ad spending in the U.S. is expected to reach more than $72 billion by the end of this year, surpassing TV and representing nearly 37% of total media ad spending overall. While this shift is accelerating faster than expected, it’s still not fast enough for many of those inside the mobile marketing industry.

      Stephanie Miles/ Street Fightin Mobile- 9 readers -
  • Renamed Pinterest Marketing Partners Adds New Groups, Partners

    … audiences specialty group include Epsilon, Experian, Krux, LiveRamp (Acxiom), mParticle and Neustar. The existing Pinterest Marketing Partners specialty groups also added new partners, with Adglow, AdParlor, Bidalgo and Sprinklr joining the advertising group and the content marketing (formerly content publishing) group welcoming Socialbakers. Akkerman…

    David Cohen/ Inside Facebookin Social Content- 15 readers -
  • DeviceRank: The Cost of Mobile App Install and Engagement Fraud

    …; Engagement Fraud is based on the company’s DeviceRank™ technology – the industry’s first fraud prevention solution to identify and exclude fraud at the device level –and covers 500 million devices. Download the AppsFlyer Study That forecast is based on different fraudulent activity, both verified and suspected: Mis-attribution of fraudulent click data…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • AppsFlyer: Average Global Paying User Spends $9.60 Per Month, Per App

    … Mobile attribution and marketing analytics platform AppsFlyer released its latest State of In-App Spending report, which measured the in-app purchase activity of over 100 million users across over 1,000 apps (that have in-app purchase activity) from April to May 2016. For this report, in-app purchases were defined as any transactions…

    AllFacebook- 23 readers -
  • When Are Mobile App Users Most Active? The Answer Might Surprise You

    … Responsive marketing campaigns are key to retaining app users. But when is the best time to send messages prompting users back to the app? Data from AppsFlyer examines user behavior based on time of day and week, along with other valuable insights. The study data draws from more than 1.1 billion “non-organic” installs of over 6,000 apps from…

    AllTwitter- 20 readers -
  • Star Wars: The Force Awakens Drives Installs of Star Wars Apps

    … AppsFlyer, a Facebook Marketing Partner and Twitter Official Partner, has released new data measuring the impact of the release of Star Wars: The Force Awakens in theaters on downloads of Star Wars-themed apps on iOS and Android. AppsFlyer analyzed over one million app installs in the U.S. across 15 Star Wars-branded mobile apps on iOS…

    AllFacebook- 9 readers -
  • Report: Video Accounted for 66% of Mobile Ad Budgets in Q3

    … Mobile video has enabled the dramatic rise in video consumption across the Internet. Video already accounts for a considerable amount of the internet’s bandwidth and that share is always growing. A new study from mobile analytics platforms AppLovin and AppsFlyer shows where revenue is climbing and how video improves retention. Video ad…

    Inside Facebook- 7 readers -
  • 6 Strategies for Growing a Business Using App Analytics

    … in the app, and which features are utilized most … Benchmarks for number of users or time spent in the app would vary based on the app type or vertical.” (Andrew Gerhart, AerServ) 3. Locating where your highest income lives. “The region with your highest number of downloads might not be the one that drives the greatest percentage of your ad…

    Stephanie Miles/ Street Fight- 12 readers -
  • AppsFlyer Partners with GameAnalytics to Help Developers Engage New Audiences

    … for their games, and the post-install data necessary to measure a player’s lifecycle and lifetime value. AppsFlyer’s technology is used to measure user acquisition across multiple sources, including organic, viral and social acquisition. The platform is integrated with over 700 ad networks and media sources, which helps publishers find the best possible…

    AllTwitterin Mobile- 12 readers -
  • AppsFlyer For Agencies Debuts

    …-acquisition process through multiple channels, including social, ad networks, search, discovery platforms, and organic. Research to support strategic planners, such as AppsFlyer's Mobile App Discovery Report. AppsFlyer simplifies mobile marketing for agencies, freeing them from complex integrations and multiple SDK (software development kit) updates. We allow them to focus on their growth targets with the best tools designed especially for the mobile environment. …

    David Cohen/ AllFacebook- 8 readers -
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