• Understanding the Proxies That Can Undermine Location Data

      What Proxies Are and How They Distort Data Today’s digital world has become a mass online universe that constantly challenges marketers to find new and innovative ways to reach what is often a faceless and geographically dispersed audience. If we’ve learned anything, it’s that location provides valuable insight into what is typically an anonymous audience online.

      Street Fightin Paid Search- 4 readers -
  • Report: CMOs Overwhelmed By Cost of Mobile Ad Fraud

    … director at AppsFlyer, the mobile marketing analytics platform that commissioned the Forrester survey. “In 2017, one out of every 10 non-organic, advertised, app installs came from fraud. This not only drains marketing budgets, but it pollutes the data that marketers use to make both strategic and everyday decisions.” Despite the challenges, mobile…

    Stephanie Miles/ Street Fight- 14 readers -
  • Raise Report: Button, Flirtey, AppsFlyer Score New Rounds

    … Raise Report: Button, Flirtey, AppsFlyer Score New Rounds January 27, 2017 by Joseph Zappa Leave a Comment Filed Under: Raise Report Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Tuesday, January 17: Shiftgig Reins In $20 Million for Short-Term Job Marketplace DRW…

    Street Fightin Mobile- 35 readers -
  • 5 Tools For Evaluating Which Hyperlocal Ads Work Best

    … thousands of apps. In addition to tracking impressions, clicks, purchases, and activity, Convertro matches users across multiple devices. This data is then used to put mobile campaign successes and failures into context, especially when comparing them to the other digital channels a marketer uses. 3. AppsFlyer: Understanding how networks interact…

    Stephanie Miles/ Street Fightin Mobile- 18 readers -
  • DeviceRank: The Cost of Mobile App Install and Engagement Fraud

    …; Engagement Fraud is based on the company’s DeviceRank™ technology – the industry’s first fraud prevention solution to identify and exclude fraud at the device level –and covers 500 million devices. Download the AppsFlyer Study That forecast is based on different fraudulent activity, both verified and suspected: Mis-attribution of fraudulent click data…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • AppsFlyer: Average Global Paying User Spends $9.60 Per Month, Per App

    … Mobile attribution and marketing analytics platform AppsFlyer released its latest State of In-App Spending report, which measured the in-app purchase activity of over 100 million users across over 1,000 apps (that have in-app purchase activity) from April to May 2016. For this report, in-app purchases were defined as any transactions…

    AllFacebook- 31 readers -
  • When Are Mobile App Users Most Active? The Answer Might Surprise You

    … Responsive marketing campaigns are key to retaining app users. But when is the best time to send messages prompting users back to the app? Data from AppsFlyer examines user behavior based on time of day and week, along with other valuable insights. The study data draws from more than 1.1 billion “non-organic” installs of over 6,000 apps from…

    AllTwitter- 25 readers -
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