Appsflyer

    • Street Fight Daily: Amazon Tests On-Demand Grocery, Lyft Launches Luxury Service

      Street Fight Daily: Amazon Tests On-Demand Grocery, Lyft Launches Luxury Service May 26, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Drive-Up Grocery Stores Are Now Open to the Public in Seattle (The Verge) Amazon has opened two drive-up grocery stores to the public.

      Street Fightin Facebook- 13 readers -
  • 5 Tools For Evaluating Which Hyperlocal Ads Work Best

    … Digital ad spending in the U.S. is expected to reach more than $72 billion by the end of this year, surpassing TV and representing nearly 37% of total media ad spending overall. While this shift is accelerating faster than expected, it’s still not fast enough for many of those inside the mobile marketing industry. These insiders say attribution…

    Stephanie Miles/ Street Fightin Mobile- 18 readers -
  • AppsFlyer: Average Global Paying User Spends $9.60 Per Month, Per App

    … Mobile attribution and marketing analytics platform AppsFlyer released its latest State of In-App Spending report, which measured the in-app purchase activity of over 100 million users across over 1,000 apps (that have in-app purchase activity) from April to May 2016. For this report, in-app purchases were defined as any transactions…

    AllFacebook- 30 readers -
  • When Are Mobile App Users Most Active? The Answer Might Surprise You

    … Responsive marketing campaigns are key to retaining app users. But when is the best time to send messages prompting users back to the app? Data from AppsFlyer examines user behavior based on time of day and week, along with other valuable insights. The study data draws from more than 1.1 billion “non-organic” installs of over 6,000 apps from…

    AllTwitter- 23 readers -
  • Star Wars: The Force Awakens Drives Installs of Star Wars Apps

    … AppsFlyer, a Facebook Marketing Partner and Twitter Official Partner, has released new data measuring the impact of the release of Star Wars: The Force Awakens in theaters on downloads of Star Wars-themed apps on iOS and Android. AppsFlyer analyzed over one million app installs in the U.S. across 15 Star Wars-branded mobile apps on iOS…

    AllFacebook- 10 readers -
  • Report: Video Accounted for 66% of Mobile Ad Budgets in Q3

    … Mobile video has enabled the dramatic rise in video consumption across the Internet. Video already accounts for a considerable amount of the internet’s bandwidth and that share is always growing. A new study from mobile analytics platforms AppLovin and AppsFlyer shows where revenue is climbing and how video improves retention. Video ad…

    Inside Facebook- 12 readers -
  • 6 Strategies for Growing a Business Using App Analytics

    … users that are likely to bring in the most revenue.” (Ran Avrahamy, AppsFlyer) 2. Measuring active users “Whether you’re a bakery or a mobile app, you have to track your vital factors and understand how your business is performing. For an app, some important things to constantly measure [are] app usage: daily and monthly active users, duration spent…

    Stephanie Miles/ Street Fight- 27 readers -
  • AppsFlyer Partners with GameAnalytics to Help Developers Engage New Audiences

    … Mobile advertising measurement platform AppsFlyer, and GameAnalytics, a free analytics engine for game studios (pictured), have announced a partnership to provide developers with an integrated analytics and user acquisition solution. In brief, this will allow game developers to receive more insight about the user acquisition process…

    AllTwitterin Mobile- 14 readers -
  • AppsFlyer For Agencies Debuts

    … Ad agencies are the focus of the latest offering from AppsFlyer, a Facebook Mobile Measurement Partner, as it launched its AppsFlyer for Agencies solution Thursday. AppsFlyer for Agencies is aimed at enabling ad agencies to optimize their clients' campaigns based on metrics including return on investment, and it allows agencies to manage…

    David Cohen/ AllFacebook- 12 readers -
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