Appsflyer

  • Raise Report: Button, Flirtey, AppsFlyer Score New Rounds

    Raise Report: Button, Flirtey, AppsFlyer Score New Rounds January 27, 2017 by Joseph Zappa Leave a Comment Filed Under: Raise Report Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Tuesday, January 17: Shiftgig Reins In $20 Million for Short-Term Job Marketplace DRW Venture Capital, FJ Labs, GGV Capital, ...

    Street Fight- 34 readers -
  • 5 Tools For Evaluating Which Hyperlocal Ads Work Best

    … thousands of apps. In addition to tracking impressions, clicks, purchases, and activity, Convertro matches users across multiple devices. This data is then used to put mobile campaign successes and failures into context, especially when comparing them to the other digital channels a marketer uses. 3. AppsFlyer: Understanding how networks interact…

    Stephanie Miles/ Street Fightin Mobile- 18 readers -
  • Renamed Pinterest Marketing Partners Adds New Groups, Partners

    … audiences specialty group include Epsilon, Experian, Krux, LiveRamp (Acxiom), mParticle and Neustar. The existing Pinterest Marketing Partners specialty groups also added new partners, with Adglow, AdParlor, Bidalgo and Sprinklr joining the advertising group and the content marketing (formerly content publishing) group welcoming Socialbakers. Akkerman…

    David Cohen/ Inside Facebookin Social Content- 31 readers -
  • DeviceRank: The Cost of Mobile App Install and Engagement Fraud

    …; Engagement Fraud is based on the company’s DeviceRank™ technology – the industry’s first fraud prevention solution to identify and exclude fraud at the device level –and covers 500 million devices. Download the AppsFlyer Study That forecast is based on different fraudulent activity, both verified and suspected: Mis-attribution of fraudulent click data…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • AppsFlyer: Average Global Paying User Spends $9.60 Per Month, Per App

    … Mobile attribution and marketing analytics platform AppsFlyer released its latest State of In-App Spending report, which measured the in-app purchase activity of over 100 million users across over 1,000 apps (that have in-app purchase activity) from April to May 2016. For this report, in-app purchases were defined as any transactions…

    AllFacebook- 31 readers -
  • When Are Mobile App Users Most Active? The Answer Might Surprise You

    … Responsive marketing campaigns are key to retaining app users. But when is the best time to send messages prompting users back to the app? Data from AppsFlyer examines user behavior based on time of day and week, along with other valuable insights. The study data draws from more than 1.1 billion “non-organic” installs of over 6,000 apps from…

    AllTwitter- 23 readers -
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