• Street Fight Daily: MarTech Space Headed for Consolidation, Snap’s Advertising Potential

    Street Fight Daily: MarTech Space Headed for Consolidation, Snap’s Advertising Potential January 27, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Marketing Technology Likely to See Widespread Consolidation in 2017 (VentureBeat) Penry Price: In 2012, there were just 350 market.

    Street Fight- 33 readers -
  • 5 Tools For Evaluating Which Hyperlocal Ads Work Best

    … thousands of apps. In addition to tracking impressions, clicks, purchases, and activity, Convertro matches users across multiple devices. This data is then used to put mobile campaign successes and failures into context, especially when comparing them to the other digital channels a marketer uses. 3. AppsFlyer: Understanding how networks interact…

    Stephanie Miles/ Street Fightin Mobile- 13 readers -
  • AppsFlyer: Average Global Paying User Spends $9.60 Per Month, Per App

    …. For games specifically, AppsFlyer found only about 3.5 percent of gamers spend money within gaming apps. These spending gamers reportedly spend 30 times more than the average gamer (paying and non-paying gamers combined), at $9.39 per month, per gaming app, versus $0.32 per month, per gaming app for the average gamer. AppsFlyer’s full report is available here. …

    AllFacebook- 28 readers -
  • When Are Mobile App Users Most Active? The Answer Might Surprise You

    … Responsive marketing campaigns are key to retaining app users. But when is the best time to send messages prompting users back to the app? Data from AppsFlyer examines user behavior based on time of day and week, along with other valuable insights. The study data draws from more than 1.1 billion “non-organic” installs of over 6,000 apps from…

    AllTwitter- 23 readers -
  • Star Wars: The Force Awakens Drives Installs of Star Wars Apps

    …. AppsFlyer found marketing also had an impact on Star Wars related app installs. Since December 15, there has been an 8x increase in ‘non-organic conversion rates’ across iOS and Android. Here, conversion rate is defined as ‘click-to-install,’ with the figure being compared to the first two weeks in December. Again, the boost was higher on iOS, which…

    AllFacebook- 10 readers -
  • Report: Video Accounted for 66% of Mobile Ad Budgets in Q3

    … Mobile video has enabled the dramatic rise in video consumption across the Internet. Video already accounts for a considerable amount of the internet’s bandwidth and that share is always growing. A new study from mobile analytics platforms AppLovin and AppsFlyer shows where revenue is climbing and how video improves retention. Video ad…

    Inside Facebook- 8 readers -
  • 6 Strategies for Growing a Business Using App Analytics

    … revenue. Plan your ad placements around the latter market, not the former.” (Lewis Rothkopf, Millennial Media) 4. Comparing results to control groups “Comparing results up against control groups allows our clients the opportunity to benchmark one particular channel up against others, and it’s an easy way to test, measure and improve local mobile…

    Stephanie Miles/ Street Fight- 19 readers -
  • AppsFlyer Partners with GameAnalytics to Help Developers Engage New Audiences

    … Mobile advertising measurement platform AppsFlyer, and GameAnalytics, a free analytics engine for game studios (pictured), have announced a partnership to provide developers with an integrated analytics and user acquisition solution. In brief, this will allow game developers to receive more insight about the user acquisition process…

    AllTwitterin Mobile- 14 readers -
  • AppsFlyer For Agencies Debuts

    … Ad agencies are the focus of the latest offering from AppsFlyer, a Facebook Mobile Measurement Partner, as it launched its AppsFlyer for Agencies solution Thursday. AppsFlyer for Agencies is aimed at enabling ad agencies to optimize their clients' campaigns based on metrics including return on investment, and it allows agencies to manage…

    David Cohen/ AllFacebook- 10 readers -
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