Appsflyer

  • 5 Tools For Evaluating Which Hyperlocal Ads Work Best

    … thousands of apps. In addition to tracking impressions, clicks, purchases, and activity, Convertro matches users across multiple devices. This data is then used to put mobile campaign successes and failures into context, especially when comparing them to the other digital channels a marketer uses. 3. AppsFlyer: Understanding how networks interact…

    Stephanie Miles/ Street Fightin Mobile- 12 readers -
  • Renamed Pinterest Marketing Partners Adds New Groups, Partners

    … audiences specialty group include Epsilon, Experian, Krux, LiveRamp (Acxiom), mParticle and Neustar. The existing Pinterest Marketing Partners specialty groups also added new partners, with Adglow, AdParlor, Bidalgo and Sprinklr joining the advertising group and the content marketing (formerly content publishing) group welcoming Socialbakers. Akkerman…

    David Cohen/ Inside Facebookin Social Content- 16 readers -
  • DeviceRank: The Cost of Mobile App Install and Engagement Fraud

    …; Engagement Fraud is based on the company’s DeviceRank™ technology – the industry’s first fraud prevention solution to identify and exclude fraud at the device level –and covers 500 million devices. Download the AppsFlyer Study That forecast is based on different fraudulent activity, both verified and suspected: Mis-attribution of fraudulent click data…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • AppsFlyer: Average Global Paying User Spends $9.60 Per Month, Per App

    … Mobile attribution and marketing analytics platform AppsFlyer released its latest State of In-App Spending report, which measured the in-app purchase activity of over 100 million users across over 1,000 apps (that have in-app purchase activity) from April to May 2016. For this report, in-app purchases were defined as any transactions…

    AllFacebook- 25 readers -
  • When Are Mobile App Users Most Active? The Answer Might Surprise You

    … Responsive marketing campaigns are key to retaining app users. But when is the best time to send messages prompting users back to the app? Data from AppsFlyer examines user behavior based on time of day and week, along with other valuable insights. The study data draws from more than 1.1 billion “non-organic” installs of over 6,000 apps from…

    AllTwitter- 22 readers -
  • Star Wars: The Force Awakens Drives Installs of Star Wars Apps

    … AppsFlyer, a Facebook Marketing Partner and Twitter Official Partner, has released new data measuring the impact of the release of Star Wars: The Force Awakens in theaters on downloads of Star Wars-themed apps on iOS and Android. AppsFlyer analyzed over one million app installs in the U.S. across 15 Star Wars-branded mobile apps on iOS…

    AllFacebook- 9 readers -
  • Report: Video Accounted for 66% of Mobile Ad Budgets in Q3

    … Mobile video has enabled the dramatic rise in video consumption across the Internet. Video already accounts for a considerable amount of the internet’s bandwidth and that share is always growing. A new study from mobile analytics platforms AppLovin and AppsFlyer shows where revenue is climbing and how video improves retention. Video ad…

    Inside Facebook- 7 readers -
  • 6 Strategies for Growing a Business Using App Analytics

    … messaging. Most businesses, except the very large ones, are not familiar with using control groups, measuring conversions or validating success. Businesses and marketers need to find partners that understand local and can bring some of this expertise to them.” (Henning Moe, Troglo) 5. Running cohort analysis “Another important use of analytics is cohort…

    Stephanie Miles/ Street Fight- 15 readers -
  • AppsFlyer Partners with GameAnalytics to Help Developers Engage New Audiences

    … see fit, tracking, for instance, the completion time for each level in a level-based title. The goal of the partnership, then, is to help publishers increase their visibility with players, while also increasing user engagement and monetization over time. This is one of many recent partnerships for AppsFlyer. The company announced its partnerships with both deltaDNA and InMobi in December 2014. …

    AllTwitterin Mobile- 14 readers -
  • AppsFlyer For Agencies Debuts

    … Ad agencies are the focus of the latest offering from AppsFlyer, a Facebook Mobile Measurement Partner, as it launched its AppsFlyer for Agencies solution Thursday. AppsFlyer for Agencies is aimed at enabling ad agencies to optimize their clients' campaigns based on metrics including return on investment, and it allows agencies to manage…

    David Cohen/ AllFacebook- 9 readers -
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