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… crazy voicemails accumulating.m It was an exquisite collection because the prank had legs—Sam was still getting calls three months later. But most importantly, it reminded us of the true spirit of the holiday: complete absurdity. Most brands struggle with absurdity, and as a result, most April Fools’ jokes from brands suck. Google is the perfect…
…’ marketing team conceived of a cricket milkshake for April Fools’ Day, thinking the goofy menu item would make customers giggle or hurl. Once Wayback posted the idea on Facebook and Twitter, fans of bug food started asking if the drink was real. Cricket flour companies tweeted at Wayback suggesting a partnership. The burger company, realizing they’d…
April Fools’ Day is tomorrow, offering the rare opportunity to prank your customers and get away with it. In all seriousness … to be effective, an April Fools’ email must both delight and provide some value to your list (even if that value is just a laugh), without being a nuisance or offensive.