Apu Gupta

  • 3 Simple Ways to Handle UGC Rights Management

    … Visual content is the backbone of any e-commerce site. In today’s programmatic world, not only does that content live on the e-commerce site–it frequently serves to pull people to the site from search advertising and retargeting ads. So it behooves brands to make e-commerce content compelling. And yet, for the vast majority of brands…

    AllFacebookin Facebook- 5 readers -
  • 5 Ways to Improve Your Pinterest Marketing

    …, if you’re guilty of the dreaded 404, you’re missing a huge opportunity to keep potential customers engaged. To address the “empty shelves” problem, make sure your social and ecommerce efforts are aligned. Keep a close eye on Pinterest data to identify bad referral links and pass that information along to a team member on the ecommerce side so he…

    Social Media Examinerin Social- 16 readers -
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