Aquantive

aQuantive, Inc. was the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions. Based in Seattle, Washington, the company was founded in 1997. According to Advertising Age magazine, in 2005 it ranked 14th in terms of revenue among advertising agencies worldwide.On May 18, 2007, Microsoft announced that it would acquire the company for $US 6 billion, the largest acquisition in Microsoft's history until its 2011 purchase of Skype. The acquisition closed on August 10, 2007. aQuantive became part of Microsoft's newly created Advertiser and Publisher Solutions (APS) Group.
Posts about Aquantive
  • Atlas Ad Program Officially Announced by Facebook

    … purchased it as part of a large package when they acquired aQuantive in 2007. Atlas has already announced a few of their major partners that they will be using, including Millennial Media, AdMarvel, Medialets, Celtra, Social.com, Jivox, Marin Software, Kenshoo and Instagram. These properties will display ads from the Atlas platform, as will many others that will undoubtedly sign up before, during and after the platform officially launches. You can read more on the official Facebook/Atlas blog post HERE. …

  • Facebook Launches Atlas, Extending Reach Across The Web

    … as well. Facebook acquired Atlas from Microsoft for an estimated $100 million in 2013. Microsoft had bought Atlas as part of a package with its then largest-ever acquisition of aQuantive (for $6 billion) in 2007. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. (Some images used under license from Shutterstock.com.)…

    Greg Sterling/ Marketing Landin Social Google Facebook- 15 readers -
Get the top posts daily into your mailbox!