• Can Augmented VR Turn Window Shoppers Into Buyers?

    … For starters, nobody wants to wear the headgear — those myriad virtual reality headsets that open a second life for our senses. Heck, people wouldn’t even wear the slender Google Glass to achieve an augmentation of their reality. As for the gamers and experiential entertainment enthusiasts, they’ll likely suffer the headsets just fine — during…

    Street Fight- 6 readers -
  • Why Augmented Reality Will Eventually Take Over Local

    … As I’ve written and others have forecasted, virtual reality (VR) will come first, but augmented reality (AR) will be bigger. That statement especially applies to location based applications. AR will be all about local. Graphical overlays to the physical world will amplify everything from retail shopping (store navigation and product info…

    Michael Boland/ Street Fight- 6 readers -
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