Ar/Vr

  • Local’s Next Hurdle: The Impressionable Use Fallacy

    … Among the rampant cliches endemic to bad op-eds and conference sessions in the digital ad world, my favorite has to be the cringeworthy and often vapid “right person, right place, right time.” A close second is the delusion that ads actually “delight” anyone. And third place goes to the decade-old-but-still-somehow-invoked “walk by a Starbucks…

    Michael Boland/ Street Fight- 14 readers -
  • Which Apple Will Show Up For Local’s Next Revolution?

    … One thing that’s always defined Apple is a knack for shaping computing’s future. But lately, it’s been characterized more as the company that’s sitting back and watching others define tech’s next transformation: virtual reality and augmented reality. As discussed in past columns, I believe VR will come first but AR will be bigger. AR’s size…

    Michael Boland/ Street Fight- 11 readers -
  • Can Augmented VR Turn Window Shoppers Into Buyers?

    … For starters, nobody wants to wear the headgear — those myriad virtual reality headsets that open a second life for our senses. Heck, people wouldn’t even wear the slender Google Glass to achieve an augmentation of their reality. As for the gamers and experiential entertainment enthusiasts, they’ll likely suffer the headsets just fine — during…

    Street Fight- 10 readers -
  • Why Augmented Reality Will Eventually Take Over Local

    … As I’ve written and others have forecasted, virtual reality (VR) will come first, but augmented reality (AR) will be bigger. That statement especially applies to location based applications. AR will be all about local. Graphical overlays to the physical world will amplify everything from retail shopping (store navigation and product info…

    Michael Boland/ Street Fight- 15 readers -
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