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One thing that’s always defined Apple is a knack for shaping computing’s future. But lately, it’s been characterized more as the company that’s sitting back and watching others define tech’s next transformation: virtual reality and augmented reality. As discussed in past columns, I believe VR will come first but AR will be bigger.
… For starters, nobody wants to wear the headgear — those myriad virtual reality headsets that open a second life for our senses. Heck, people wouldn’t even wear the slender Google Glass to achieve an augmentation of their reality. As for the gamers and experiential entertainment enthusiasts, they’ll likely suffer the headsets just fine — during…
… As I’ve written and others have forecasted, virtual reality (VR) will come first, but augmented reality (AR) will be bigger. That statement especially applies to location based applications. AR will be all about local. Graphical overlays to the physical world will amplify everything from retail shopping (store navigation and product info…
… evangelizing the technology to the brands, advertisers, and business owners that could soon be bringing it to the local level. At the LOCALCON conference in London last week, Amplified Robot CEO Steve Dann gave a keynote address on VR’s practical uses for the retail industry. VR is steadily “climbing up the slope of enlightenment,” Dann said, and it’s in our…