Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles-based Coffin, Cooper, and Clay in the early 1950s. The company's initial business was the collection of broadcast television ratings.The company changed its name to Arbitron in the mid‑1960s, the namesake of the Arbitron System, a centralized statistical computer with leased lines to viewers' homes to monitor their activity. Deployed in New York, it gave instant ratings data on what people were watching.
Posts about Arbitron
  • Ad fraud: The oldest trick in the media book

    … of marketer’s concerns. Yet today, these are issues every savvy marketer is facing. Fortunately, the solutions are as clear as the problems. While audience spoofing is an age-old practice, technology companies are aggressively combatting new fraud techniques, with companies such as comScore, Nielsen, White Ops, Integral Ad Science and DoubleVerify leading…

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