Arbitron

Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles-based Coffin, Cooper, and Clay in the early 1950s. The company's initial business was the collection of broadcast television ratings.The company changed its name to Arbitron in the mid‑1960s, the namesake of the Arbitron System, a centralized statistical computer with leased lines to viewers' homes to monitor their activity. Deployed in New York, it gave instant ratings data on what people were watching.
Posts about Arbitron
  • Ad fraud: The oldest trick in the media book

    … the way. In fact, despite the negative news, these companies offer an opportunity to today’s marketer that has never before existed — the opportunity to actively combat fraudulent impressions. In years past, advertisers were at the mercy of Nielsen or Arbitron for responsive audience measurement. When it came to fraud, the checks and balances were…

    Digiday- 12 readers -
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