Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles-based Coffin, Cooper, and Clay in the early 1950s. The company's initial business was the collection of broadcast television ratings.The company changed its name to Arbitron in the mid‑1960s, the namesake of the Arbitron System, a centralized statistical computer with leased lines to viewers' homes to monitor their activity. Deployed in New York, it gave instant ratings data on what people were watching.
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  • Ad fraud: The oldest trick in the media book

    … discovered by an advertiser. This is not to say that challenges don’t remain. Criminals will continue to look for ways to steal advertiser dollars. Combatting fraud will require investments of time and money from all players in the digital ad ecosystem from the advertiser to the publisher. The upshot is that advertisers finally have the opportunity…

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