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… the way. In fact, despite the negative news, these companies offer an opportunity to today’s marketer that has never before existed — the opportunity to actively combat fraudulent impressions. In years past, advertisers were at the mercy of Nielsen or Arbitron for responsive audience measurement. When it came to fraud, the checks and balances were…
Knowing about you is valuable to advertisers. But how valuable? Companies that sell online data have no standards or guidelines to use in setting pricing, so fees vary widely based on the specific pieces of information that clients are looking to use. So, how much is your online data worth on a balance sheet? The question of how a company should value your data (and that of yo ...