- Our Blog
… tend to watch short videos, they will watch long videos as long as the longer videos are telling good stories. As part of McDonald’s’ global World Cup campaign, for instance, the Creative Shop at Facebook (alongside OMD, ARC Sponsorship and Framestore) re-created the most spectacular moments of the day with a real-time video campaign starring…
The first part of 2014 FIFA World Cup Brazil took place during the second quarter, and advertising efforts on Facebook during soccer's main event was a topic of conversation during the company's second-quarter earnings call Wednesday. The World Cup also provided a great opportunity for brand building on Facebook.