Ardath Albee

  • Content Marketing World Authors

    … and Youtility Michael Brenner, The Content Formula Andy Crestodina, Content Chemistry Pam Didner, Global Content Marketing Gini Dietrich, Spin Sucks and Marketing In the Round (co-author) Andrew Davis, Brandscaping and Town INC Stephan Spencer and Eric Enge, The Art Of SEO Ann Handley, Everybody Writes and Content Rules (The first book in the field…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • 2016 Social Media Marketing Plan For Success

    24 Hours In Tokyo is a project created in collaboration with The Marriott hotel. I’ve always been fascinated in Tokyo as a city. It’s a place that is incredibly strong in it's culture, old in its traditions and teeming with life. For a long time i've wanted to create a video there and recently we were lucky enough to have that chance. The following is my 24 hours in Tokyo.

    Heidi Cohen/ Heidi Cohenin Social- 25 readers -
  • 2016 Content Marketing Plan For Success

    … content marketing decisions, not gut feel reactions. Need some tips regarding testing? Read “Which Test Won?” led by Anne Holland. Their weekly emailing checks how good your gut opinion is. Read it to improve your knowledge and testing. It’s a great example of email gamification. These 10 steps for your 2016 content marketing plan are based…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • 5 Never-Fail Tips To Keep Creating Awesome Blog Content

    … for you. It’s not for an audience. Bear in mind: “Writing requires commitment.” According to Anne Lamont On Late Night With Stephen Colbert, author Stephen King made the point that writing inspiration isn’t like lightening. It doesn’t just strike. You need to practice writing so that you can take advantage of inspiration when you get it! Check…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 23 readers -
  • Improve Your Content Marketing To Drive Performance

    … B2B Content Marketing research. Get the tools you need to measure your results in place before you start your content marketing. If not, you’re headed for failure. Measure your progress against your past performance to assess real progress. Content Marketing Strategist Rebecca Lieb defined a 6 key metric content marketing ROI framework. Brand…

    Heidi Cohen/ Heidi Cohenin Content- 40 readers -