Ardath Albee

  • Content Marketing World Authors

    … Interviews Actionable Marketing Guide regularly interviews authors to get a behind-the-scenes understanding and insights. (BTW—If you’re an author and would like to be interviewed on Actionable Marketing Guide, please let us know!) Here are our interviews with 2016 Content Marketing World authors: Ardath Albee, Digital Relevance Jay Baer, Hug Your Haters…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • 2016 Social Media Marketing Plan For Success

    24 Hours In Tokyo is a project created in collaboration with The Marriott hotel. I’ve always been fascinated in Tokyo as a city. It’s a place that is incredibly strong in it's culture, old in its traditions and teeming with life. For a long time i've wanted to create a video there and recently we were lucky enough to have that chance. The following is my 24 hours in Tokyo.

    Heidi Cohen/ Heidi Cohenin Social- 20 readers -
  • 2016 Content Marketing Plan For Success

    … content marketing decisions, not gut feel reactions. Need some tips regarding testing? Read “Which Test Won?” led by Anne Holland. Their weekly emailing checks how good your gut opinion is. Read it to improve your knowledge and testing. It’s a great example of email gamification. These 10 steps for your 2016 content marketing plan are based…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
  • 5 Never-Fail Tips To Keep Creating Awesome Blog Content

    … putting down. Even better, do this first thing in the morning when you’ve got your coffee and you’re not really awake yet. This helps you to tap into your creative side. This isn’t just Heidi Cohen’s recommendation. It’s useful advice from Julia Cameron, Lori Goldberg, and Anne Lamont. Read their books on the craft of writing. This writing is just…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 14 readers -
  • Improve Your Content Marketing To Drive Performance

    … 5 Content Marketing World 2015 Takeaways When it comes to content creation, marketers are on a treadmill creating ever more content to fill consumers’ voracious need for instantaneous information when, where and how they want it. Let’s put that in context: Translation: Your content and marketing messages are competing against communications…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -