Ardath Albee

  • Content Marketing World Authors

    …!) Carlos Hidalgo, Driving Demand Carla Johnson and Robert Rose, Experiences Arnie Kuenn, Content Marketing Works Jason Miller, Welcome To The Funnel Joe Pulizzi, Epic Content Marketing, and Content, Inc. Adele Revella, Buyer Personas Paul Roetzer, The Marketing Performance Blueprint Tim Riesterer, Three Value Conversations If you haven’t signed up…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • 2016 Social Media Marketing Plan For Success

    24 Hours In Tokyo is a project created in collaboration with The Marriott hotel. I’ve always been fascinated in Tokyo as a city. It’s a place that is incredibly strong in it's culture, old in its traditions and teeming with life. For a long time i've wanted to create a video there and recently we were lucky enough to have that chance. The following is my 24 hours in Tokyo.

    Heidi Cohen/ Heidi Cohenin Social- 20 readers -
  • 2016 Content Marketing Plan For Success

    …. 90% of marketing collateral is never used by sales! A salesperson spends 30 hours/month or roughly 1 day/week to create sales content. This reduces selling time and increases inconsistent content marketing. Salespeople only spend 2 out of every 5 work hours selling. There’s a huge opportunity to increase productivity. Marcus Sheridan recommends…

    Heidi Cohen/ Heidi Cohenin Content- 26 readers -
  • 5 Never-Fail Tips To Keep Creating Awesome Blog Content

    … out King’s spoof on writing video. If you want to go a step further, like Neil Patel, you can polish your typing skills to reduce the effort to compose your ideas onto a computer. Need another example that writing experience and dexterity matter? Peter Shankman’s been using a keyboard to take notes since he was in middle school. 2. Record every…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 14 readers -
  • Improve Your Content Marketing To Drive Performance

    … 5 Content Marketing World 2015 Takeaways When it comes to content creation, marketers are on a treadmill creating ever more content to fill consumers’ voracious need for instantaneous information when, where and how they want it. Let’s put that in context: Translation: Your content and marketing messages are competing against communications…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -