Ardath Albee

  • Content Marketing World Authors

    … and Youtility Michael Brenner, The Content Formula Andy Crestodina, Content Chemistry Pam Didner, Global Content Marketing Gini Dietrich, Spin Sucks and Marketing In the Round (co-author) Andrew Davis, Brandscaping and Town INC Stephan Spencer and Eric Enge, The Art Of SEO Ann Handley, Everybody Writes and Content Rules (The first book in the field…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • 2016 Social Media Marketing Plan For Success

    24 Hours In Tokyo is a project created in collaboration with The Marriott hotel. I’ve always been fascinated in Tokyo as a city. It’s a place that is incredibly strong in it's culture, old in its traditions and teeming with life. For a long time i've wanted to create a video there and recently we were lucky enough to have that chance. The following is my 24 hours in Tokyo.

    Heidi Cohen/ Heidi Cohenin Social- 25 readers -
  • 2016 Content Marketing Plan For Success

    … of proposed A/B tests. Review your corporate content to determine where you have duplicate or similar content efforts. Which content is better and why? Are there political reasons for the extra effort? If so, how will you resolve them? As Michael Brenner says “Behind every piece of bad content is an executive who wanted it.” Does all of the corporate…

    Heidi Cohen/ Heidi Cohenin Content- 32 readers -
  • 5 Never-Fail Tips To Keep Creating Awesome Blog Content

    … out King’s spoof on writing video. If you want to go a step further, like Neil Patel, you can polish your typing skills to reduce the effort to compose your ideas onto a computer. Need another example that writing experience and dexterity matter? Peter Shankman’s been using a keyboard to take notes since he was in middle school. 2. Record every…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 30 readers -
  • Improve Your Content Marketing To Drive Performance

    … 5 Content Marketing World 2015 Takeaways When it comes to content creation, marketers are on a treadmill creating ever more content to fill consumers’ voracious need for instantaneous information when, where and how they want it. Let’s put that in context: Translation: Your content and marketing messages are competing against communications…

    Heidi Cohen/ Heidi Cohenin Content- 42 readers -