Ardath Albee

  • Content Marketing World Authors

    … and Youtility Michael Brenner, The Content Formula Andy Crestodina, Content Chemistry Pam Didner, Global Content Marketing Gini Dietrich, Spin Sucks and Marketing In the Round (co-author) Andrew Davis, Brandscaping and Town INC Stephan Spencer and Eric Enge, The Art Of SEO Ann Handley, Everybody Writes and Content Rules (The first book in the field…

    Heidi Cohen/ Heidi Cohenin Content- 11 readers -
  • 2016 Social Media Marketing Plan For Success

    24 Hours In Tokyo is a project created in collaboration with The Marriott hotel. I’ve always been fascinated in Tokyo as a city. It’s a place that is incredibly strong in it's culture, old in its traditions and teeming with life. For a long time i've wanted to create a video there and recently we were lucky enough to have that chance. The following is my 24 hours in Tokyo.

    Heidi Cohen/ Heidi Cohenin Social- 18 readers -
  • 2016 Content Marketing Plan For Success

    …. 90% of marketing collateral is never used by sales! A salesperson spends 30 hours/month or roughly 1 day/week to create sales content. This reduces selling time and increases inconsistent content marketing. Salespeople only spend 2 out of every 5 work hours selling. There’s a huge opportunity to increase productivity. Marcus Sheridan recommends…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -
  • 5 Never-Fail Tips To Keep Creating Awesome Blog Content

    … putting down. Even better, do this first thing in the morning when you’ve got your coffee and you’re not really awake yet. This helps you to tap into your creative side. This isn’t just Heidi Cohen’s recommendation. It’s useful advice from Julia Cameron, Lori Goldberg, and Anne Lamont. Read their books on the craft of writing. This writing is just…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 9 readers -
  • Improve Your Content Marketing To Drive Performance

    … 5 Content Marketing World 2015 Takeaways When it comes to content creation, marketers are on a treadmill creating ever more content to fill consumers’ voracious need for instantaneous information when, where and how they want it. Let’s put that in context: Translation: Your content and marketing messages are competing against communications…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -