Ardath Albee

  • Content Marketing World Authors

    … Interviews Actionable Marketing Guide regularly interviews authors to get a behind-the-scenes understanding and insights. (BTW—If you’re an author and would like to be interviewed on Actionable Marketing Guide, please let us know!) Here are our interviews with 2016 Content Marketing World authors: Ardath Albee, Digital Relevance Jay Baer, Hug Your Haters…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • 2016 Social Media Marketing Plan For Success

    24 Hours In Tokyo is a project created in collaboration with The Marriott hotel. I’ve always been fascinated in Tokyo as a city. It’s a place that is incredibly strong in it's culture, old in its traditions and teeming with life. For a long time i've wanted to create a video there and recently we were lucky enough to have that chance. The following is my 24 hours in Tokyo.

    Heidi Cohen/ Heidi Cohenin Social- 26 readers -
  • 2016 Content Marketing Plan For Success

    … 10 Steps Every Content Marketer Must Take In 2016 Roughly 80% of businesses will use content marketing in 2016 and beyond. It’s a mature form of marketing. The 2016 content marketing challenge: How can your business break through the massive amounts of information to connect with prospects, influencers and customers to yield measurable ROI…

    Heidi Cohen/ Heidi Cohenin Content- 35 readers -
  • 5 Never-Fail Tips To Keep Creating Awesome Blog Content

    … post idea Record every blog post idea before they fly away – Heidi Cohen Ideas have wings and disappear as quickly as they arrive. Don’t assume you’ll remember an idea later. For example, Ardath Albee, who has 2 published marketing books and 5 unpublished romances, keeps a pencil and paper by her bedside. (Check out Albee’s author interview…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 32 readers -
  • Improve Your Content Marketing To Drive Performance

    … 5 Content Marketing World 2015 Takeaways When it comes to content creation, marketers are on a treadmill creating ever more content to fill consumers’ voracious need for instantaneous information when, where and how they want it. Let’s put that in context: Translation: Your content and marketing messages are competing against communications…

    Heidi Cohen/ Heidi Cohenin Content- 44 readers -