Ardath Albee

  • Content Marketing World Authors

    … Interviews with Content Marketing World Presenters Books are the ultimate long form content marketing. They’re educational information audiences actively seek. No one knows this better than the Content Marketing World authors! Professionals often write books to establish their authority and influence. My husband discovered this by accident…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • 2016 Social Media Marketing Plan For Success

    24 Hours In Tokyo is a project created in collaboration with The Marriott hotel. I’ve always been fascinated in Tokyo as a city. It’s a place that is incredibly strong in it's culture, old in its traditions and teeming with life. For a long time i've wanted to create a video there and recently we were lucky enough to have that chance. The following is my 24 hours in Tokyo.

    Heidi Cohen/ Heidi Cohenin Social- 19 readers -
  • 2016 Content Marketing Plan For Success

    … of proposed A/B tests. Review your corporate content to determine where you have duplicate or similar content efforts. Which content is better and why? Are there political reasons for the extra effort? If so, how will you resolve them? As Michael Brenner says “Behind every piece of bad content is an executive who wanted it.” Does all of the corporate…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • 5 Never-Fail Tips To Keep Creating Awesome Blog Content

    ….) Don’t like old school idea capture methods? Try Word or Google Docs, Evernote or Trello. Michael Hyatt is a fan of Evernote and the bloggers at Buffer like Trello. Alternatively, you can use your smartphone’s voice recorder (although you do need to transcribe it later.) And, don’t forget voice recognition software. It’s getting smarter and better…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 11 readers -
  • Improve Your Content Marketing To Drive Performance

    … 5 Content Marketing World 2015 Takeaways When it comes to content creation, marketers are on a treadmill creating ever more content to fill consumers’ voracious need for instantaneous information when, where and how they want it. Let’s put that in context: Translation: Your content and marketing messages are competing against communications…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -