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… belt. Every infomercial in history leans heavily on the “call now” or “limited time only” tactic for increasing sales. As a result, you have to be careful here, as you can go from persuasive to shady really quickly. Noah Kagan, founder of OkDork and Facebook employee number 30, utilizes scarcity with the right balance that gets people (myself…
It is a little before midnight; I am late submitting this article by three days; I am jetlagged beyond belief; I am halfway around the world from home for the third time in a month; I have six 8-year-olds for my daughter’s sleepover hyped up on sugar and food coloring around me (dancing to the Kaiser Chiefs) and, quite frankly, I am feeling downright ranty! (Before my kids’ sleepover, I moved.