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  • You Really Have No Idea How Your Media Plans Are Being Built!

    … for a financial services client, so this was a meet-and-greet. It was a decent meeting, nothing spectacular, nice people… On the way out the door, a mouth-open-gum-chewing media planner asked what sort of entertainment they would receive in exchange for the campaign. My hair bristling, I enquired as to what she felt was appropriate… “Sky diving. And, if you…

    Dax Hamman/ Marketing Landin Display How To's- 6 readers -
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