Arlnow.Com

  • 7 Ways Local News Sites Can Grow Their Digital Audiences

    … People are consuming more news than ever, but most local publications still aren’t getting the traction that larger, national news outlets are experiencing. According to a recent paper by Shorenstein Center fellow Matthew Hindman, local news organizations attract just 0.5% of all web traffic, and 85% of the traffic going to news sites heads…

    Stephanie Miles/ Street Fight- 16 readers -
  • Community Publishers Mixed on Borrell Prescription for Content

    Gordon Borrell minced no words in Street Fight recently when he talked about content and audience in the revenue-hot digital space that his new annual local media report pinpoints. He said: “It’s so much not about readers. It’s so much more about consumers. So those folks who are trying to develop hyperlocal sites around good content really need to know, and the evidence in ...

    Tom Grubisich/ Street Fight- 12 readers -
  • How to Get to 5 Years of Success in Hyperlocal Publishing

    … Scott Brodbeck was a local TV writer-producer in Washington, D.C., when he decided to go entrepreneurial in digital community news. He launched his ARLnow.com on turf he knew well from his broadcast experience — Arlington County across the river in Northern Virginia. Once a mostly white, bedroom community for federal workers in the capital, today…

    Tom Grubisich/ Street Fightin How To's- 16 readers -
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