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  • Under Armour Acquires Endomondo, MyFitnessPal for $560M

    … Fitness apparel company Under Armour announced Wednesday that it has acquired two popular fitness apps: Endomondo and MyFitnessPal. Under Armour acquired MyFitnessPal for $475 million and Endomondo for $85 million, combining for a $560 million price tag for both apps. Kevin Plank, Under Armour’s CEO, detailed the acquisition in a press release…

    Justin Lafferty/ Inside Facebook- 27 readers -
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