Arnie Kuenn

  • Content Marketing World Authors

    …!) Carlos Hidalgo, Driving Demand Carla Johnson and Robert Rose, Experiences Arnie Kuenn, Content Marketing Works Jason Miller, Welcome To The Funnel Joe Pulizzi, Epic Content Marketing, and Content, Inc. Adele Revella, Buyer Personas Paul Roetzer, The Marketing Performance Blueprint Tim Riesterer, Three Value Conversations If you haven’t signed up…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • The Midwest’s Best: CMI Presents Content Marketing World

    … at cutting-edge ways to create scale by converging owned, earned and paid media for content promotion. Pam Didner Global Content Marketing: Create a Scalable Content Marketing Strategy (September 8, 1:00 – 4:30 pm) Managing, planning and localizing your content becomes complicated when your company grows beyond borders. In this workshop, Didner…

    Danielle Look/ Relevancein SEO Content- 12 readers -
  • 20 Content Marketing Tips Guaranteed To Yield Results

    … of sales and sales should be a part of marketing. Make marketing and sales into one department to provide full awareness of both perspectives. Encourage management to require this integration to truly affect change. Marcus Sheridan – The Sales Lion (@TheSalesLion) 3. Tie goals and target audience to bottom line results. To yield better…

    Heidi Cohen/ Heidi Cohenin Social SEO Content- 24 readers -
  • The Dirty Little Secret Of Content Curation Roundup Posts

    … more people involved, reduce the work involved. One quick answer will get you more responses. Give contributors a reason to participate. Among the key benefits to offer are the publishing platform, the other participants, and a link to wherever they wish. Arnie Kuenn publishes roundup posts on sites like Content Marketing Institute that link power…

    Heidi Cohen/ Heidi Cohenin Social Content- 37 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … higher quality leads. 25 Biggest lead generation mistakes Here are the 25 biggest lead generation mistakes that marketers make according to experts. 1. Connie Bensen – Global Social Media, Dell @CBensen Content that doesn’t resonate with target audiences is the biggest mistake. Placing content intended for conversion in people’s paths in the social…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • The Best Lead Generation Tips Ever

    … lead generation” should be all about quality, not quantity. For example, if your ebook gets 500 downloads, but none of those contacts every make it to the sales-conversion part of the funnel, then it may be time to revisit your content and lead-generation strategies. 20. Dayna Rothman – Marketo, Author of Lead Generation for Dummies, @dayroth…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … and capture leads. Even though in many cases the content marketing currency is simply contact information, people still must have a high perceived value of your content in order to complete the exchange and become a lead. From there, the experience has to live up to expectations for leads to move further down the marketing funnel. 18. Dayna Rothman…

    Heidi Cohen/ Heidi Cohenin EMail Content- 22 readers -
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