• Infographic: ‘Whales’ Account for 70% of In-App Purchase Revenue

    … being responsible for 70 percent of its revenue from in-app purchases, and 59 percent of its total revenue. These whales make approximately 7.4 in-app purchases per month, for a median average revenue per paying user (ARPPU) of $335. Meanwhile, Tapjoy categorized dolphins and minnows as ‘mid-level’ and ‘low-level’ spenders, respectively. Tapjoy found…

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