Artifical Intelligence

  • RankBrain’s potential effect on your paid search campaigns

    … ‘iced coffee’. What gave me pause here isn’t that Google is getting better at understanding queries on a small scale, but that it is doing this in alignment with Google’s understanding of your page content. This, to me, hints at the use of Google’s RankBrain artificial intelligence, which utilizes machine learning to analyze query intent…

    Search Engine Watch- 25 readers -
  • Understanding intent through voice search

    … It’s search Jim, but not as we know it. The dream of an ultimate personal assistant isn’t a farfetched sci-fi fantasy like the interactive computing systems in Star Trek. It’s technology available today already being applied to search engines. Leading visionaries in search technology, including Google’s Beshad Behzadi in his keynote speech…

    Search Engine Watch- 13 readers -
  • How artificial intelligence can be used for marketing

    … of the show as their name and avatar feature. 7. Designing websites Website design is increasingly becoming a commodity, with many free and low-cost platforms to create websites on offer. But there is no guarantee of quality with these websites and it is not always easy to modify the layout or elements on the site to increase conversion rates…

    Graham Charlton/ Search Engine Watchin Social Paid Search Display How To's- 20 readers -
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