Artifical Intelligence

  • RankBrain’s potential effect on your paid search campaigns

    …, I would like to walk through what I believe is the most likely scenario going on here. What makes this most interesting – as it relates to the machine learning feedback mechanism – is the process used when creating campaigns with the assistance of AdWords. The advertiser provides the website that they want to drive traffic to, and Google…

    Search Engine Watch- 29 readers -
  • Understanding intent through voice search

    …-to resource. AI, the ‘Added Ingredient’ for enhanced consumer experience and engagement Technology giants like Microsoft, IBM and Google are focusing on new ways machine-based learning, A.I. and bots can analyze data. Personal assistants like Cortana, powered by Bing search intelligence, can request permission to gather data from email accounts…

    Search Engine Watch- 15 readers -
  • How artificial intelligence can be used for marketing

    … of the show as their name and avatar feature. 7. Designing websites Website design is increasingly becoming a commodity, with many free and low-cost platforms to create websites on offer. But there is no guarantee of quality with these websites and it is not always easy to modify the layout or elements on the site to increase conversion rates…

    Graham Charlton/ Search Engine Watchin Social Paid Search Display How To's- 24 readers -
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