Artifical Intelligence

  • RankBrain’s potential effect on your paid search campaigns

    … ‘iced coffee’. What gave me pause here isn’t that Google is getting better at understanding queries on a small scale, but that it is doing this in alignment with Google’s understanding of your page content. This, to me, hints at the use of Google’s RankBrain artificial intelligence, which utilizes machine learning to analyze query intent…

    Search Engine Watch- 16 readers -
  • Understanding intent through voice search

    … into apps, as well as artificial intelligence (A.I.) and bots that can interact with other bots. While the devices and technology used to access search are evolving, search will still be an increasingly integral part of everyday life. The evolution of A.I. through voice search Today’s digital assistants like Microsoft’s Cortana, Apple’s Siri…

    Search Engine Watch- 10 readers -
  • How artificial intelligence can be used for marketing

    … This week sees the launch of our Marketer’s Guide to Artificial Intelligence report, which takes a look at how AI can be used for marketing, now and in the future. In this extract, report author Martin Talks looks at the various ways marketers can make use of the technology. 1. New customer experiences Although AI still has limitations, forward…

    Graham Charlton/ Search Engine Watchin Social Paid Search Display How To's- 15 readers -
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