Artifical Intelligence

  • RankBrain’s potential effect on your paid search campaigns

    …, I would like to walk through what I believe is the most likely scenario going on here. What makes this most interesting – as it relates to the machine learning feedback mechanism – is the process used when creating campaigns with the assistance of AdWords. The advertiser provides the website that they want to drive traffic to, and Google…

    Search Engine Watch- 25 readers -
  • Understanding intent through voice search

    … It’s search Jim, but not as we know it. The dream of an ultimate personal assistant isn’t a farfetched sci-fi fantasy like the interactive computing systems in Star Trek. It’s technology available today already being applied to search engines. Leading visionaries in search technology, including Google’s Beshad Behzadi in his keynote speech…

    Search Engine Watch- 12 readers -
  • How artificial intelligence can be used for marketing

    …… Facebook Facebook launched a concierge service called M through its Messenger app in 2015. M can purchase items, get gifts delivered, book restaurants, and make travel arrangements for the user. There is an element of the Mechanical Turk about it at the moment as it is powered by a combination of AI and real-life people. Apple Siri has been…

    Graham Charlton/ Search Engine Watchin Social Paid Search Display How To's- 18 readers -
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