Artifical Intelligence

  • RankBrain’s potential effect on your paid search campaigns

    …, I would like to walk through what I believe is the most likely scenario going on here. What makes this most interesting – as it relates to the machine learning feedback mechanism – is the process used when creating campaigns with the assistance of AdWords. The advertiser provides the website that they want to drive traffic to, and Google…

    Search Engine Watch- 19 readers -
  • Understanding intent through voice search

    … into apps, as well as artificial intelligence (A.I.) and bots that can interact with other bots. While the devices and technology used to access search are evolving, search will still be an increasingly integral part of everyday life. The evolution of A.I. through voice search Today’s digital assistants like Microsoft’s Cortana, Apple’s Siri…

    Search Engine Watch- 10 readers -
  • How artificial intelligence can be used for marketing

    … This week sees the launch of our Marketer’s Guide to Artificial Intelligence report, which takes a look at how AI can be used for marketing, now and in the future. In this extract, report author Martin Talks looks at the various ways marketers can make use of the technology. 1. New customer experiences Although AI still has limitations, forward…

    Graham Charlton/ Search Engine Watchin Social Paid Search Display How To's- 16 readers -
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