Artificial Intelligence

Artificial intelligence (AI) is the human-like intelligence exhibited by machines or software. The AI field is interdisciplinary, in which a number of sciences and professions converge, including computer science, psychology, linguistics, philosophy and neuroscience, as well as other specialized fields such as artificial psychology. Major AI researchers and textbooks define the field as "the study and design of intelligent agents", where an intelligent agent is a system that perceives its environment and takes actions that maximize its chances of success. John McCarthy, who coined the term in 1955, defines it as "the science and engineering of making intelligent machines".
Posts about Artificial Intelligence
  • Dell EMC World: 10 Terms Transforming Information Technology

    … be intelligent and incorporate in-house, off-short, or production clouds everywhere. Artificial Intelligence – while marketers understand AI as the ability for software to think and produce its own software. While that sounds scary, it’s truly exciting. AI will provide the opportunity for IT infrastructures to scale, reduce costs, and correct issues…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Is Cognitive Technology the End of Marketing As We Know It?

    … “Will artificial intelligence replace marketers in the near future?” This is the compelling question posted by Loren McDonald of IBM Watson Marketing during his presentation at the recent Digital Summit conference in Los Angeles. While many marketers might consider this a provocative presentation opener, there are some blunt realities marketers…

    Lee Odden/ TopRank®in Paid Search- 17 readers -
  • How Personalization Is Changing Content Marketing

    … Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. Twenty percent is a big number, one that could mean the difference between beating your…

    Dillon Baker/ The Content Strategistin Content How To's- 20 readers -
  • Introducing Creative Factory: Mobile Ads Just Got A Lot Easier

    … make it harder and harder to reach audiences at all. Ad blocking is a real challenge for the industry. A BI Intelligence report found that mobile traffic sees three times more ad blocking globally than desktop. This poses a major threat to digital media companies that depend on advertising for revenue. If ad blocking on mobile reaches desktop levels…

    Marketing Technology Blogin Mobile- 17 readers -
  • The Marketer’s Introductory Guide To Artificial Intelligence

    … Artificial Intelligence (AI) is an enormous field -- both in terms of size and complexity. And though the technology to put AI to use is available, the implementation of these technologies has lagged somewhat. Indeed, learning about AI, its many varied implementations, and its broader implications and use cases is enough to quickly overwhelm any…

    ROI Factor Blog- 19 readers -
  • Mark Cuban, the first trillionaire and chatbots on the edge

    … a long time to decide. Somebody has to run that looks forward instead of acting like it’s 1975. You have to understand tech a little bit to lead today.” Social activism I attended a number of sessions about using social media for social good — there was a whole track dedicated to this. My view is that much of this is still slacktivism looking…

    {grow}- 19 readers -
  • PaveAI: Someone Finally Found Answers in Google Analytics!

    … tools out there… but none of them were providing either our clients the overview they needed nor providing us the insights we needed to make adjustments. PaveAI does both! The fact that they’ll also report on your analytics goals and session duration is also invaluable. Here’s a sample report: PaveAI Sample Report - Lead Generation PaveAI already…

    Douglas Karr/ Marketing Technology Blogin Google- 41 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … marketing strategy may be a true source of competitive advantage. There are only so many influencers to go around. Jeremy Bednarski said, “Those who want to take advantage of influence marketing need to do so quickly. There are only so many influencers and only so much content they will be able to endorse. Think of it as content shock specifically…

    {grow}- 26 readers -
  • Investing in biometrics and AI, Wells Fargo eyes a move into voice payments

    … the artificial intelligence that provides conversational banking abilities, and is bulking its biometric authentication practices necessary to nail mobile voice banking. People are embracing the idea of conversing with digital assistants to exchange information and even make Amazon shopping purchases. Apps like Uber have raised customers’ standards…

    Digiday- 19 readers -
  • 10 Ecommerce Trends You Will See Implemented in 2017

    …. SSL2Buy, a global SSL provider, has come up with ten eCommerce trends to watch for in 2017 compiled into this beautiful infographic: The End of Black Friday and Cyber Monday – since you don’t need to leave your couch and fight in lines, ecommerce is reducing the impact of these sales days and purchase behavior is spreading to the entire month…

    Douglas Karr/ Marketing Technology Blog- 29 readers -
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