Artificial Intelligence

Artificial intelligence (AI) is the human-like intelligence exhibited by machines or software. The AI field is interdisciplinary, in which a number of sciences and professions converge, including computer science, psychology, linguistics, philosophy and neuroscience, as well as other specialized fields such as artificial psychology. Major AI researchers and textbooks define the field as "the study and design of intelligent agents", where an intelligent agent is a system that perceives its environment and takes actions that maximize its chances of success. John McCarthy, who coined the term in 1955, defines it as "the science and engineering of making intelligent machines".
Posts about Artificial Intelligence
  • 3 European Martech Trends Affecting Brands in 2017

    Across the UK, automation is taking over. Five years ago, for example, real-time bidding accounted for just 12 percent of online display advertising, according to the International Data Corporation. Last month, the Internet Advertising Bureau UK reported that almost three-quarters of UK digital display advertising is now bought programmatically. That push is all about relevance.

    The Content Strategist- 15 readers -
  • Marketers, Are You Ready For Voice Search?

    … Americans, live in households that have at least one smart speaker.” And by 2020? 50% of all searches will be voice searches! To prepare, marketers mainly need to work with their SEO department or person(s) to start researching and planning for a rise in voice searches. Prep for voice search by: Monitoring current SEO efforts for how/if consumers…

    {grow}- 12 readers -
  • Artificial intelligence, real-life marketing

    … By Mark Schaefer The inevitability of a business world dominated by artificial intelligence seems to be the headline of the day, and yet the notion for many marketers may seem distant and unreal. On our Marketing Companion podcast, Tom Webster and I have been toying with this subject for years and decided it was time to devote a full-blown…

    {grow}- 12 readers -
  • The Machines Aren’t Coming, They’re Already Here

    … is to interpret human thinking and behavior. But, just how smart are these systems and how are marketers using them to improve their day-to-day campaigns and achieve client success? For that, I turn your attention to the topics covered by the speakers of The Inbounder conference: AI and Machine Learning “Machine learning is a type of artificial intelligence…

    Overit- 21 readers -
  • Dell EMC World: 10 Terms Transforming Information Technology

    … Wow, what a couple weeks! If you’ve noticed I haven’t been writing as frequently, it’s because I made one heck of a trip out to Dell EMC World where Mark Schaefer and I had the honor of interviewing the leadership across Dell Technology companies for their Luminaries podcast. To put this conference into perspective, I walked 4.8 miles the first…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Internet founder speaks out on AI fear, the singularity, and beautiful robots

    … By Mark Schaefer It was quite a thrill for me to hear Sir Tim Berners-Lee speak before a capacity crowd at Dell EMC World in Las Vegas. Berners-Lee is universally regarded as the founder of the world wide web and is also the director of the World Wide Web Consortium, which oversees the continued development of the Web. Berners-Lee’s…

    {grow}- 21 readers -
  • Is Cognitive Technology the End of Marketing As We Know It?

    … question to consider. I was able to see a demo of IBM Watson’s Cognitive Technology for marketing at the World of Watson conference and there are some impressive possibilities. Outside of considering all the ways AI and machine learning could help with extracting insight from large amounts of data and the ongoing optimization, my big takeaway from…

    Lee Odden/ TopRank®in Paid Search- 19 readers -
  • How Personalization Is Changing Content Marketing

    … Marketing Institute’s generous definition of the concept, “content personalization is a strategy that exploits visitor or prospect data to deliver relevant content based the interests and preferences of the target audience.” Publishers and brands alike have been creating content based on audience profiles for years; the difference today…

    Dillon Baker/ The Content Strategistin Content How To's- 20 readers -
  • Introducing Creative Factory: Mobile Ads Just Got A Lot Easier

    …. Features include: Outstream Video, Dynamic Creatives, Location, Games & Logic, Responsive and Cross Screen, and more. Creative Factory is self-service and easy to use, incorporating three main principles: Widgets: take away the need to code Triggers: define when something occurs Action: determine what activity occurs. By celebrating these…

    Marketing Technology Blogin Mobile- 21 readers -
  • The Marketer’s Introductory Guide To Artificial Intelligence

    … Artificial Intelligence (AI) is an enormous field -- both in terms of size and complexity. And though the technology to put AI to use is available, the implementation of these technologies has lagged somewhat. Indeed, learning about AI, its many varied implementations, and its broader implications and use cases is enough to quickly overwhelm any…

    ROI Factor Blog- 21 readers -
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