Artificial Intelligence

Artificial intelligence (AI) is the human-like intelligence exhibited by machines or software. The AI field is interdisciplinary, in which a number of sciences and professions converge, including computer science, psychology, linguistics, philosophy and neuroscience, as well as other specialized fields such as artificial psychology. Major AI researchers and textbooks define the field as "the study and design of intelligent agents", where an intelligent agent is a system that perceives its environment and takes actions that maximize its chances of success. John McCarthy, who coined the term in 1955, defines it as "the science and engineering of making intelligent machines".
Posts about Artificial Intelligence
    • Is Cognitive Technology the End of Marketing As We Know It?

      “Will artificial intelligence replace marketers in the near future?” This is the compelling question posted by Loren McDonald of IBM Watson Marketing during his presentation at the recent Digital Summit conference in Los Angeles. While many marketers might consider this a provocative presentation opener, there are some blunt realities marketers need to consider if they want t ...

      Lee Odden/ TopRank®in Paid Search- 15 readers -
    • Introducing Creative Factory: Mobile Ads Just Got A Lot Easier

      Mobile advertising continues to be one of the fastest growing and most challenging sectors of the global marketing economy. According to the ad-buying agency Magna, digital advertising will surpass traditional TV advertising this year (thanks largely to mobile advertising). By 2021, mobile advertising will have increased to $215 billion, or 72 percent of total digital ad-buy budgets.

      Marketing Technology Blogin Mobile- 16 readers -
  • How Personalization Is Changing Content Marketing

    … Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. Twenty percent is a big number, one that could mean the difference between beating your…

    Dillon Baker/ The Content Strategistin Content How To's- 18 readers -
  • The Marketer’s Introductory Guide To Artificial Intelligence

    … Artificial Intelligence (AI) is an enormous field -- both in terms of size and complexity. And though the technology to put AI to use is available, the implementation of these technologies has lagged somewhat. Indeed, learning about AI, its many varied implementations, and its broader implications and use cases is enough to quickly overwhelm any…

    ROI Factor Blog- 16 readers -
  • Mark Cuban, the first trillionaire and chatbots on the edge

    … By Mark Schaefer To me, SXSW is the most exciting place in the world, featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing. I did my best to pluck out a few meaningful sessions and here are some interesting highlights I picked up from my trip. This is PART TWO of my report from Austin. You can see my…

    {grow}- 18 readers -
  • PaveAI: Someone Finally Found Answers in Google Analytics!

    … For years we’ve struggled with both clients and professionals making poor decisions based on analytics. There are several shortcomings, especially with Google Analytics, that people aren’t often aware of: Fake Traffic – analytics traffic doesn’t include visits made by bots. The problem is that there are millions of bots out there that obscure…

    Douglas Karr/ Marketing Technology Blogin Google- 37 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … comments. Here’s my take on the next big thing(s), with comments from some marketing friends. 1) The Spawn of Artificial Intelligence What I mean by “spawn” is that AI is simply the mother technology for so many new innovations. In fact futurist Kevin Kelly stated in his wonderful book The Inevitable that nearly all innovation going forward means adding…

    {grow}- 21 readers -
  • Investing in biometrics and AI, Wells Fargo eyes a move into voice payments

    … the artificial intelligence that provides conversational banking abilities, and is bulking its biometric authentication practices necessary to nail mobile voice banking. People are embracing the idea of conversing with digital assistants to exchange information and even make Amazon shopping purchases. Apps like Uber have raised customers’ standards…

    Digiday- 18 readers -
  • 10 Ecommerce Trends You Will See Implemented in 2017

    …. SSL2Buy, a global SSL provider, has come up with ten eCommerce trends to watch for in 2017 compiled into this beautiful infographic: The End of Black Friday and Cyber Monday – since you don’t need to leave your couch and fight in lines, ecommerce is reducing the impact of these sales days and purchase behavior is spreading to the entire month…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • Six most interesting search marketing news stories of the week

    … founded by Mark Zuckerberg and his wife Priscilla Chan, has made its first acquisition – of a search engine. Meta is an search tool which uses artificial intelligence to make connections between scientific research, making it easier for researchers to search through and link together more than 26 million scientific papers. The Chan-Zuckerberg…

    Search Engine Watchin Social- 34 readers -
  • Chan-Zuckerberg Initiative acquires AI-powered search engine Meta

    … The Chan-Zuckerberg Initiative, the $45 billion philanthropic organisation founded by Mark Zuckerberg and his wife Priscilla Chan, has made its first acquisition – of a search engine. The Initiative announced on Monday that it would be acquiring Meta, a scientific search engine that uses artificial intelligence to make connections between…

    Search Engine Watch- 23 readers -
  • Millennial Lead: A New Breed of Video Marketing

    … powerful way we as marketing professionals are driving the “industrial revolution” of video marketing is the use of artificial intelligence in generating and iterating video creative. To some, it seems almost unimaginable that a machine can be used to drive creative output. In fact, some find the notion of creativity being handled by a machine…

    Inside Facebookin Affiliate- 22 readers -
  • The Rise of Chat Bots and Their Implications for Social Media

    … and constantly evolving. While most chat bot tasks are relatively elementary for now, that is unlikely to be the case for long. Some independent research maintains that by the end of 2017, only about one-third of all customer-service queries will require the attention of human representatives. Social media environments like Facebook are keen…

    AllFacebookin Social Facebook- 21 readers -
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