Asch Conformity Experiments

In psychology, the Asch conformity experiments or the Asch Paradigm were a series of laboratory experiments directed by Solomon Asch in the 1950s that demonstrated the degree to which an individual's own opinions are influenced by those of a majority group.The methodology developed by Asch has been utilised by many researchers and the paradigm is in use in present day social psychology. The paradigm has been used to investigate the relationship between conformity and task importance, age, gender, and culture.
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