Aseem Badshah

  • Why Have B2B Brands Fallen Behind on Social Media?

    …, not a robotic, tick-the-boxes checklist. So ditch the list and craft a strategy around the clients you want to sign, and then get personal with them by starting conversations, sending content and nurturing those leads. You’ll see the difference in ROI almost immediately—and you’ll feel pretty popular, too. Aseem Badshah is the founder and CEO of Socedo, a demand-generation system that helps marketers discover, engage and qualify leads via social media to increase revenue at scale. Image courtesy of Shutterstock. …

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