Aseem Badshah

  • Make the Most of Twitter: How DMs Can Personalize Your Brand

    … to tailor the content of your message to what the customer typically tweets about. Imagine you’re reaching out to public-relations and marketing professionals who follow @PRNews or major advertising firms such as @WiedenKennedy. You might start your message by saying, “Hi, I see we have some similar interests–particularly around PR and marketing,” before…

    AllTwitterin Social Twitter How To's- 17 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    …. But why is it that B2C companies consistently outpace their business-to-business peers? According to Webbiquity, 88 percent of the B2B crowd uses Facebook—just 8 percent less than their B2C counterparts—so it’s not for lack of trying. The problem is one of strategy. Because B2C companies like Verizon Communications and Sony Pictures were the early…

    AllFacebookin Social Facebook Twitter- 27 readers -
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