• Will Google Arbitrage Ever Stop?

    … advertisers. Take the example above, “what is hyperlipidemia?” — an informational search which likely has very low CPCs. The query used on the Ask and About landing pages isn’t always exactly the same as the original query. Often, it is less informational and therefore has higher CPCs. The engines can pay a minimum for a “what is hyperlipidemia?” click…

    Susan Waldes/ Search Engine Landin Paid Search SEO Google- 17 readers -
  • Facebook Tweaks App Insights

    … Facebook announced two updates to its App Insights, aimed at giving developers a more clear look at actions users perform with their applications, as well as interactions that drive users to those apps. Requests give people an easy way to invite their Facebook friends to your game or re-engage with friends who are already playing. We've improved…

    David Cohen/ AllFacebookin Social- 5 readers -
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