Ask Yoast

    • Ask Yoast: nofollow layered navigation links?

      If you have a big eCommerce site with lots of products, layered navigation can help your users to narrow down their search results. Layered or faceted navigation is an advanced way of filtering by providing groups of filters for (many) product attributes. In this filtering process, you might create a lot of URLs though, because the user will be able to filter and thereby group ...

      Joost De Valk/ Yoastin SEO- 14 readers -
    • Ask Yoast: how to get users to the right subdomain?

      As a site owner you want search engines to point people to the most “fitting” language. For instance, if you’re Dutch, you’d rather see the Dutch version than the English version, if the Dutch version is available. But sometimes you might want to switch. For instance, if you’re aboard, you’d want to be able to switch from the English version to the Dutch version.

      Joost De Valk/ Yoastin How To's- 12 readers -
    • Ask Yoast: should I redirect my affiliate links?

      There are several reasons for cloaking or redirecting affiliate links. For instance, it’s easier to work with affiliate links when you redirect them, plus you can make them look prettier. But do you know how to cloak affiliate links? We explained how the process works in one of our previous posts. This Ask Yoast is about the method of cloaking affiliate links we gave you in that post.

      Joost De Valk/ Yoastin Affiliate- 11 readers -
  • Ask Yoast: duplicate content issues on my shop?

    … If you own an eCommerce site, you might wonder how to optimize your category pages and your product pages. Could you have the same content on your category page and your product pages? If you have the same content on multiple pages of your website, would Google know what to rank first? Or would it cause duplicate content issues? This Ask Yoast…

    Joost De Valk/ Yoastin Content- 9 readers -
  • Ask Yoast: Old static website, move to WordPress?

    Imagine, you created a website a few years ago. It’s still out there, but you didn’t make any changes or updates ever since. So, your site probably needs a major – SEO – update. If you have a static website, you might consider to move your site to a CMS, like WordPress. What’s the best choice? I’ll help you out and explain in which case it would be better to start all over using WordPress.

    Joost De Valk/ Yoast- 15 readers -
  • Ask Yoast: security measures new domain

    …” – there are some things to consider concerning security and SEO when moving your website to a new domain. In this Ask Yoast, we’ll answer a question from Anbu Devilhunter: “If I move to a new domain are there any security measures I should take? Check out the video or read the answer below! Optimize your site for search & social media…

    Joost De Valk/ Yoast- 16 readers -
  • Ask Yoast: AMP for small business owners

    … owner, you probably only have limited time and resources to spend on your website. So do you have to act right now, or can you wait until there is more information about the impact of AMP? In this Ask Yoast, we’ll answer the following question: “Lately I hear a lot about AMP. As a small business owner I’m not sure if should I act now or if I…

    Joost De Valk/ Yoast- 15 readers -
  • Ask Yoast: importance of keyword strategy

    … Optimizing your site or page for words that people don’t use doesn’t make any sense. That’s why you have to do proper keyword research. You’ll have to get inside the heads of your audience and find out what words they use while searching. There should always be a keyword strategy behind the keywords you pick. Keyword strategy and keyword research…

    Joost De Valk/ Yoast- 13 readers -
  • Ask Yoast: can I cancel a 301 or 410 redirect?

    …: is it possible to use this URL again, while it has been redirected? I’ll explain whether that’s possible and what’s important to consider when doing so! In this Ask Yoast we received a question from Ahmed M Hassan: “If I want to use a link that had been 301 or 410 redirected before, can I cancel the redirection and use it again?” Check out the video…

    Joost De Valk/ Yoast- 14 readers -
  • Ask Yoast: change URLs when relaunching website?

    … your relaunch a bit easier by answering this question! At Ask Yoast we received the following question, from Taisia Fredrickson: “We want to change the titles of all of our products as we are relaunching our website and adding new products. Could we do this, but keep the same slug/URL? We would have to redirect our complete product catalog…

    Joost De Valk/ Yoast- 16 readers -
  • Ask Yoast: how to rank globally

    … guess they’ll be related to Sri Lanka, vacation, holiday – will get a lot more competition. So, you’ll need a lot more links to rank well in the US, Europe etc. This means you’ll really need to start working on your link building and your PR internationally, so that you’ll get links from international sites, pointing to your site. That will help…

    Joost De Valk/ Yoastin How To's- 12 readers -
  • Ask Yoast: Duplicate content on LinkedIn Pulse

    … on Pulse, as the one you post on your own site? Or should you post an excerpt and link back to your site? Does Google consider content on Pulse as duplicate content? Joost will answer this question in this Ask Yoast. Guy Andefors from Stockholm in Sweden emailed us the following question: “Can we safely republish an entire blog post on Pulse…

    Joost De Valk/ Yoastin Content- 10 readers -
  • Ask Yoast: how many (internal) links on a page?

    … Yoast, Joost explains how many links per page you should have and which one should be nofollowed. In this Ask Yoast we answer this anonymous question: “Internal links: How many links per page should I have? And which one should be nofollowed?” Check out the video or read the answer below! Content SEO: learn how to do keyword research, how…

    Joost De Valk/ Yoastin SEO How To's- 20 readers -
  • Ask Yoast: why and how to minify your JS and CSS

    … If you check your site speed with Google PageSpeed Insights you might get the advice to minify your Javascript (JS) and Cascading Style Sheets (CSS) files. Your JS files contain the code of the interactive elements of your website. And in your CSS files you specify the design of your pages. Minifying those files will decrease your page load time…

    Joost De Valk/ Yoastin How To's- 14 readers -
  • Ask Yoast: SEO tactics for link building

    … successful websites. You’ll learn how we found that out in this post. In this Ask Yoast we’ll answer the following question: “Nowadays, what tactics should I be using for my blog to obtain quality relevant links?” Check out the video or read the answer below! Our SEO for WordPress eBook guides you through every aspect of Search Engine Optimization…

    Joost De Valk/ Yoastin SEO- 15 readers -
  • Ask Yoast: importance of using excerpts

    … about the following question: “Why is it important to use the excerpt? Doesn’t Google consider this to be duplicate content?” Check out the video or read the answer below! Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » Buy now » Info The importance of using an excerpt “The excerpt is that bit…

    Joost De Valk/ Yoast- 11 readers -
  • Ask Yoast: what’s a slug?

    … For this edition of Ask Yoast, we received a question that belongs in the SEO basics category: what’s a slug? The answer is simple because it’s the piece of the URL that distinguishes a post. In this Ask Yoast, Joost explains what a slug is and what its SEO benefits are. This Ask Yoast is all about the following question: “What’s a slug…

    Joost De Valk/ Yoast- 13 readers -
  • Ask Yoast: how to get most out of cornerstone content

    … You’ve did it! You’ve written that awesome post that’s designated to be one of the cornerstone articles of your site. And now what? How can you show Google that it is one of the most important articles of your site? This is an issue a lot of our site review customers struggle with. The answer is quite simple though! In this Ask Yoast we’ll…

    Joost De Valk/ Yoastin Content How To's- 17 readers -