Ask Yoast

    • Ask Yoast: how many (internal) links on a page?

      Links are valuable for search engines. Therefore, it’s important to understand how Google and other search engines use links. They use the number of links pointing to a webpage to determine how important that page is. Not only external links could help in the ranking of a page in Google, but the internal links could help as well.

      Joost De Valk/ Yoastin SEO How To's- 13 readers -
    • Ask Yoast: Duplicate content on LinkedIn Pulse

      Social media is not only an important part of your marketing strategy, but it’s important for your SEO strategy as well. LinkedIn publishing platform Pulse is one of the many content publishing platforms out there. You can read stories and news from other publishers, and you can publish your own content.

      Joost De Valk/ Yoastin Content- 8 readers -
    • Ask Yoast: why and how to minify your JS and CSS

      If you check your site speed with Google PageSpeed Insights you might get the advice to minify your Javascript (JS) and Cascading Style Sheets (CSS) files. Your JS files contain the code of the interactive elements of your website. And in your CSS files you specify the design of your pages. Minifying those files will decrease your page load time and thereby provide a better user experience.

      Joost De Valk/ Yoastin How To's- 10 readers -
  • Ask Yoast: how to rank globally

    … Ranking in your own country is one thing, ranking around the globe is quite another thing though. It poses other challenges. Imagine you’re organizing trips for tourists who’ll visit your country, how do reach those tourists? In this Ask Yoast, I’ll explain what’s essential for your global SEO strategy. We received the following question from…

    Joost De Valk/ Yoastin How To's- 9 readers -
  • Ask Yoast: SEO tactics for link building

    … As you might know, links from other websites are an important ranking factor. But you might wonder how to get those quality links. What SEO tactics should you use? First, let us tell you one thing about the SEO value of links: quality often beats quantity. One link from a high ranking site can do more for you than lots of links from less…

    Joost De Valk/ Yoastin SEO- 10 readers -
  • Ask Yoast: importance of using excerpts

    … about the following question: “Why is it important to use the excerpt? Doesn’t Google consider this to be duplicate content?” Check out the video or read the answer below! Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » Buy now » Info The importance of using an excerpt “The excerpt is that bit…

    Joost De Valk/ Yoast- 8 readers -
  • Ask Yoast: what’s a slug?

    … For this edition of Ask Yoast, we received a question that belongs in the SEO basics category: what’s a slug? The answer is simple because it’s the piece of the URL that distinguishes a post. In this Ask Yoast, Joost explains what a slug is and what its SEO benefits are. This Ask Yoast is all about the following question: “What’s a slug…

    Joost De Valk/ Yoast- 12 readers -
  • Ask Yoast: how to get most out of cornerstone content

    … explain: “How can I use cornerstone content to make my site rank?” Check out the video or read the answer below! New to SEO? Learn the Basics of SEO in our Basic SEO course » $ 199 - Buy now » Info Get most out of cornerstone content Can’t watch the video? Read this transcript to learn how you’ll benefit from incorporating cornerstone content…

    Joost De Valk/ Yoastin Content How To's- 10 readers -
  • Ask Yoast: when should I use hreflang?

    … Do you own a site in multiple languages or aimed at different regions? In that case, you want search engines to point people to the most “fitting” language and site. On top of that, you want to prevent Google from seeing similar content on sites for different markets as duplicate content. hreflang is the technical SEO solution for sites that have…

    Joost De Valk/ Yoast- 6 readers -
  • Ask Yoast: reference number in URL?

    … do with reference numbers in URLs. Our support team received the following question from a Yoast SEO user: “Is it ok to leave the property’s reference number out of the URL? “ Check out the video or read the answer below! Get the most out of Yoast SEO, learn every feature and best practice in our Yoast SEO for WordPress training! » $ 129…

    Yoast- 11 readers -
  • Ask Yoast: include taxonomies in XML sitemap?

    … Your tag and category pages could be very important pages on your site. If you’re using these pages in the right way, they can boost your site’s SEO. You might wonder if you should also include these taxonomy pages in your XML sitemap. In this Ask Yoast we explain whether you should, and why! Our support team received the following question from…

    Joost De Valk/ Yoast- 9 readers -
  • Ask Yoast: Links to PDF files

    … SEO, you need a good user experience. Learn about UX & Conversion! $ 19 - Buy this eBook now » More info » Risks of links to PDF files? Read the transcript of the video here: “There’s no real risk in terms of links to PDF files. But PDF files are generally just not as useful as web pages. They indeed have some disadvantages: you can’t have…

    Joost De Valk/ Yoast- 10 readers -
  • Ask Yoast: why connect GSC with Yoast SEO?

    … If you use our Yoast SEO plugin you’ve got the opportunity to connect it to Google Search Console (GSC). With GSC you can monitor the SEO health of your site, while Yoast SEO helps you to optimize your site. Connecting the two, so they can work together, will allow you to be more efficient when maintaining your site. In this Ask Yoast we’ll give…

    Joost De Valk/ Yoastin SEO- 13 readers -
  • Ask Yoast: 301 or 302 redirect?

    … redirect? That’s what this Ask Yoast is about! At we received this question: “When should one use a 301 redirect and in which case should it be a 302?” Watch this video so you won’t forget it anymore! Use a 301 or 302 redirect? Read the transcript here: “The answer is very simple. You should never use a 301 redirect if you ever…

    Joost De Valk/ Yoast- 11 readers -
  • Ask Yoast: fix website or start new one

    … Imagine owning a website with a lot of outdated content. What to do? Should you try to fix the old website? Or would it be better to start all over again with a brand new website? In this Ask Yoast we’ll dive into this frequent dilemma. We’ll do so by discussing the following question, sent to us by Roc Krivec: “I have a blog with 1K+ blog posts…

    Joost De Valk/ Yoast- 8 readers -
  • Ask Yoast: Facebook or Adwords advertising?

    … If you want to give your products or events that extra push, should you promote them on Facebook? Or would it be better to use Adwords to drive traffic to your site? If you would have to choose, perhaps because of a limited budget, which one should you pick, Facebook or Adwords? At Ask Yoast we received a question from someone who doubted between…

    Joost De Valk/ Yoastin Social Paid Search- 15 readers -
  • Ask Yoast: www and duplicate content

    … If content on different urls is the same, search engines don’t know which url to show in the search results. We call this a duplicate content issue. And it can hurt your rankings! Unfortunately it happens more often than you’d think. Did you, for instance, ever think about the consequences of www or non www versions of your site? At Ask Yoast…

    Joost De Valk/ Yoastin Content- 8 readers -
  • Ask Yoast: can backlinks from one site hurt my rankings?

    … Backlinks to your website usually contribute to your rankings. So generally you’d be happy to get lots links to your posts and pages. But what if you get lots of links from one site? Would Google consider that as suspicious, and could you therefore be penalized? In this Ask Yoast we’ll take a question from Gabriel Heffes of Alberta Home Services…

    Joost De Valk/ Yoast- 12 readers -
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