Ask Yoast

    • Ask Yoast: Yoast SEO premium features explained

      As most of you will agree, the free version of Yoast SEO is already an awesome plugin. So, we understand that many of you frugal site owners and bloggers may be a bit reluctant to ‘splurge’ on Yoast SEO Premium. What more could the premium version have to offer? Well, as a matter of fact, it has a great deal more to offer! It has several features that help you drastically impro ...

      Joost De Valk/ Yoastin SEO- 17 readers -
    • Ask Yoast: changing URL structure and rankings

      If you started your website as a newbie to all things internet, chances are that your site’s URLs aren’t pretty. Perhaps the URLs contain the post-ID, or the date when it was first published. URLs like that don’t say much about the content of a page and look cluttered. If you want to change your URL structure for this reason, or whatever other reason, it could affect your rankings.

      Joost De Valk/ Yoast- 12 readers -
    • Ask Yoast: Using a TLD as part of your brand?

      Branding plays a vital role in the success of your business. We’ve written about branding several times on this site, for instance, the 5 tips on branding and Low-budget branding for small businesses articles. Your domain name should also be a part of your brand. But should you buy one of those fancy new TLDs like .amsterdam or .

      Joost De Valk/ Yoast- 10 readers -
  • Ask Yoast: adding testimonials to your site

    … and real, but add them next to the product that you’re selling. Having separate pages for reviews is hardly ever a good idea, unless they are reviews of books or something like that, where the review itself is a read-worthy piece. But don’t add reviews as a single post type on your site. It just doesn’t make any sense. Good luck!” Ask Yoast…

    Joost De Valk/ Yoast- 16 readers -
  • Ask Yoast: how to get sitelinks

    … site and how they use your site. So, it’s not something that you can change; it’s not something that you can opt in for, it’s not something that you can do specific SEO for. You just have to become very important for that specific query. Good luck! Ask Yoast In the series Ask Yoast we answer SEO questions from our readers. Have an SEO-related…

    Joost De Valk/ Yoastin How To's- 13 readers -
  • Ask Yoast: Avoiding duplicate content for multi-regional sites

    … with hreflang Well first of all: yes, you will have a duplicate content problem. Geotargeting in Google Search Console or formerly known as Google Webmaster Tools would absolutely help, but I would honestly also suggest that you use hreflang to tell Google which page to use what for. Hreflang is not an easy thing, we have a very long article…

    Joost De Valk/ Yoastin Content- 11 readers -
  • Ask Yoast: Lower rankings without HTTPS?

    … suspect your rankings have lowered because you don’t have an SSL layer. Become a technical SEO expert with our Technical SEO 1 training! » $199 - Buy now » Info Larry Launstein Jr. emailed us a question on this subject. How do you optimize a site that has been lowered in the rankings because of lack of an SSL layer? Is there a workaround…

    Joost De Valk/ Yoast- 13 readers -
  • Ask Yoast: www or no www?

    … repute included ;)- don’t use www. So, are there any SEO-implications to choosing either option? I’ll get into that in this Ask Yoast! Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » €79 - Buy now » Info Dirkje Evers emailed us her question on this subject: A Dutch hosting company told…

    Joost De Valk/ Yoast- 10 readers -
  • Ask Yoast: Breadcrumbs for products in multiple categories

    … breadcrumbs for products in multiple categories. Niall Diamond emailed us an interesting question: “When you have a product within multiple categories each page will have a canonical URL that is the same, but what about the breadcrumb for the canonical URL page?” Watch the video or read the transcript further down the page! Become a technical SEO…

    Joost De Valk/ Yoast- 17 readers -
  • Ask Yoast: which eCommerce plugin do you recommend?

    … No matter what you’re selling: you want to use the best eCommerce system possible. So you know you’ll get optimal results and therefore have one less thing to worry about. But with all the different systems and plugins out there it can be hard to choose. In this edition of Ask Yoast, I’ll share which eCommerce plugin I generally recommend…

    Joost De Valk/ Yoast- 17 readers -
  • Ask Yoast: meta descriptions and excerpts

    … description. Good luck!” Ask Yoast In the series Ask Yoast we answer SEO questions from followers. Need some advice about SEO? Let us help you out! Send your question to Read more: ‘How to create the right meta descriptions’ » …

    Joost De Valk/ Yoast- 16 readers -
  • Ask Yoast case study: SEO of a photographer’s site

    … icon on the right side of the photo. Unfortunately, we can’t view this content in the source code, which means Google can’t see it either. So we’d recommend to add it below the photo. Using keywords like wedding photography and the location might help him rank locally. Improving User Experience for more conversions Usability and SEO Improving user…

    Yoastin SEO- 18 readers -
  • Ask Yoast: buy multiple Top Level Domains for SEO?

    … that choice in this Ask Yoast. We received a question from Rob: “Is there any benefit to having multiple extensions of a .com domain name? Like .net, .biz,, etc.? If so, how can you use these to an SEO advantage?” Check out the video or read the answer below! Make sure your customers find your shop! Optimize your site with our Local SEO…

    Joost De Valk/ Yoastin SEO- 19 readers -
  • Ask Yoast: Not much above the fold in Twenty Seventeen?

    … Twenty Seventeen is all image above the fold. Isn’t the fold important anymore?” Check out the video or read the answer below! For good SEO, you need a good user experience. Learn about UX & Conversion! » $ 19€ 19 - Buy now » Info Not much action above the fold? In the video, I’ll share how I feel about “above the fold” nowadays: Well, Ruth…

    Joost De Valk/ Yoast- 12 readers -
  • Ask Yoast: Block your site’s search results pages?

    … query. I don’t know whether that’s the best solution though. I would try noindex first and see if that does anything. If it doesn’t, then use the method of blocking your search results in your robots.txt. Good luck!” Ask Yoast In the series Ask Yoast we answer SEO questions from followers. Need some advice about SEO? Let us help you out! Send your question to Read more: ‘Block your site’s search results pages’ » …

    Joost De Valk/ Yoast- 17 readers -
  • Ask Yoast: Word order of your focus keyword

    … If you’re using Yoast SEO to optimize your posts and pages, it’ll ask you to fill out a focus keyword. This is the search term you want your content to rank for. Deciding on a focus keyword can be challenging. For example, if you want to optimize your content for a long tail keyword – existing of multiple words – what is the exact key phrase you…

    Yoast- 15 readers -
  • Ask Yoast: Give a division a separate domain?

    … A website of a larger company often represents multiple divisions. If one division outgrows the others, or if expectations for one division are very high, the need for a separate website or domain may arise. What’s best to do for SEO in such a case? Set up a new domain for that division? Or build it on a sub-domain? In this Ask Yoast, we help you…

    Joost De Valk/ Yoast- 17 readers -
  • Out of stock product – what to do with product page?

    … or read the answer below! Want to outrank your competitor and get more sales? Read our Shop SEO eBook! » $ 25€ 25 - Buy now » Info Best practice product out of stock In the video, we explain which options you have when a product goes out of stock and what would be the best decision: ” Well, Brad, simply delete it and do nothing is not an option…

    Joost De Valk/ Yoast- 19 readers -