Ask Yoast

    • Ask Yoast: www or no www?

      If you own a website, you have probably, at some point, thought about your preferred URL. Perhaps you chose between www.yoursite.com and yoursite.com straight away and never thought about it again. Or maybe you switched to or from www at one point. While in the early days of the internet www was the norm, these days a good many sites of great repute -Yoast.com included ;)- don’t use www.

      Joost De Valk/ Yoast- 10 readers -
  • Ask Yoast: Breadcrumbs for products in multiple categories

    … breadcrumbs for products in multiple categories. Niall Diamond emailed us an interesting question: “When you have a product within multiple categories each page will have a canonical URL that is the same, but what about the breadcrumb for the canonical URL page?” Watch the video or read the transcript further down the page! Become a technical SEO…

    Joost De Valk/ Yoast- 17 readers -
  • Ask Yoast: which eCommerce plugin do you recommend?

    … No matter what you’re selling: you want to use the best eCommerce system possible. So you know you’ll get optimal results and therefore have one less thing to worry about. But with all the different systems and plugins out there it can be hard to choose. In this edition of Ask Yoast, I’ll share which eCommerce plugin I generally recommend…

    Joost De Valk/ Yoast- 17 readers -
  • Ask Yoast: meta descriptions and excerpts

    … When you’re running a large and busy website, it’s practical and time-saving if you can reuse some of your material. Both meta descriptions and excerpts use a brief passage to summarize the content of a web page. So, it could be handy to use the same text for both. But how do you do that? In this video, Joost explains the easiest way to reuse your…

    Joost De Valk/ Yoast- 16 readers -
  • Ask Yoast case study: SEO of a photographer’s site

    … and photos but knows he needs textual content to rank. He does have a blog and he wonders if he is writing clear enough for prospects and search engines. Let’s have a look at different aspects of his photography website to see what’s good and what needs improvement. Of course, a website is a work in progress, so while we reviewed his site, Geoff…

    Yoastin SEO- 17 readers -
  • Ask Yoast: buy multiple Top Level Domains for SEO?

    … that choice in this Ask Yoast. We received a question from Rob: “Is there any benefit to having multiple extensions of a .com domain name? Like .net, .biz, .co.uk, etc.? If so, how can you use these to an SEO advantage?” Check out the video or read the answer below! Make sure your customers find your shop! Optimize your site with our Local SEO…

    Joost De Valk/ Yoastin SEO- 14 readers -
  • Ask Yoast: Not much above the fold in Twenty Seventeen?

    … the fold. However, the Twenty Seventeen theme just allows for a large image, and we received a question about that at Ask Yoast: Ruth Maude emailed us about the Twenty Seventeen theme – the new default theme for WordPress: “We’ve always told our customers that their main message and call-to-action should be above the fold. The new WordPress…

    Joost De Valk/ Yoast- 12 readers -
  • Ask Yoast: Block your site’s search results pages?

    … Every website should have a decent internal search functionality that shows the visitors search results that fit their search query. However, those search results pages on your site don’t need to be shown in Google’s search results. In fact, Google advises against this too; it’s not a great user experience to click on a Google search result, just…

    Joost De Valk/ Yoast- 17 readers -
  • Ask Yoast: Word order of your focus keyword

    … If you’re using Yoast SEO to optimize your posts and pages, it’ll ask you to fill out a focus keyword. This is the search term you want your content to rank for. Deciding on a focus keyword can be challenging. For example, if you want to optimize your content for a long tail keyword – existing of multiple words – what is the exact key phrase you…

    Yoast- 14 readers -
  • Ask Yoast: Give a division a separate domain?

    … A website of a larger company often represents multiple divisions. If one division outgrows the others, or if expectations for one division are very high, the need for a separate website or domain may arise. What’s best to do for SEO in such a case? Set up a new domain for that division? Or build it on a sub-domain? In this Ask Yoast, we help you…

    Joost De Valk/ Yoast- 16 readers -
  • Out of stock product – what to do with product page?

    … If you own an eCommerce site, you can run out of stock for a certain product. When a product becomes permanently unavailable, what should you do with the product page in your online store? Delete that specific page? Set up a redirect? Show alternatives? Or just leave the page as it is? This Ask Yoast will help you make the best decision when…

    Joost De Valk/ Yoast- 19 readers -
  • Ask Yoast: English article on a Dutch blog

    … As a site owner, it can happen, for some reason, you’d like to publish one specific article in a different language than the language of all your other content. It’s difficult to rank for one specific article that’s written in another language than the language of your whole site. So what should you do in that case? In this Ask Yoast, I’ll help…

    Joost De Valk/ Yoast- 19 readers -
  • Ask Yoast: Video on YouTube or on my own site?

    … – at the right spots – is something we recommend! You might wonder though, if it’s better to upload the video to your own server, or to use a platform like YouTube and embed it. Learn what’s best! Tony Devine emailed Ask Yoast with this question: “I’m going to add a third party video, which I have permission to use, to my website. It’s already hosted…

    Joost De Valk/ Yoastin Social- 16 readers -
  • Ask Yoast case study: SEO of a mom blog

    … SEO can be a rather complicated and abstract thing. What exactly do we mean by increasing keyword density? How do you start with improving the structure of a site? That’s why I’m going to write a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner knows about it of course :-)), and I’ll give…

    Marieke Van De Rakt/ Yoastin SEO- 30 readers -
  • Ask Yoast: Too many links in navigation menu?

    … internal links, for example by having lots of links in your navigation? That’s what this Ask Yoast is about! Jeroen Custers of Agrifirm emailed us with a question regarding navigation links: “We have a top menu with a sub menu on every page of our online shop and in Google Search Console I see that some pages are linked more than 15,000 times…

    Joost De Valk/ Yoast- 22 readers -
  • Ask Yoast: Impact of host location on SEO?

    …? Is the geographic location of their web server important for SEO? Hear what we have to say about this, in this Ask Yoast. Gerardo Garcia emailed us, asking: “Do you consider the location of the web server as something important for SEO?” Check out the video or read the answer below! Optimize your site for search & social media and keep it optimized…

    Joost De Valk/ Yoastin SEO- 22 readers -