Association National Advertisers

  • ANA Launches Month-Long Study Of Bot Fraud With 30 Top Advertisers

    …" across a wide range of industries. Bob Liodice, President and CEO of the ANA said in the announcement "The findings will be integrated into a broad ecosystem effort to minimize fraud. This ongoing effort is jointly led by the IAB, 4As and the ANA and is focused on creating a trustworthy digital supply chain." Digital ad spending continues…

    Ginny Marvin/ Marketing Land- 10 readers -
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