Atavist

  • Around the Room: Content Marketers’ Biggest Challenges

    … of content marketing. We caught up with the crowd to find out what some of those challenges are. Heather Pemberton Levy, Founder at Story Comes First: “Getting the full organization to understand the role that content marketing plays and how it fits with the brand campaigns and with other advertising and PR initiatives. And with B2B: Where does…

    Aliza Gans/ The Content Strategistin Content- 16 readers -
  • What Top Brand Publishers Look For in Freelancers

    … This post originally appeared on Contently’s The Freelancer. Last Wednesday, the brightest minds in brand publishing gathered together at the Bowery Hotel in SoHo for the Contently Summit. Throughout the day, we asked some of the brands, publishers, and agencies what qualities they’re looking for when hiring freelance writers and designers…

    Joe Lazauskas/ The Content Strategistin Content- 7 readers -
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