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I hate to be the one to break it to you, but the reason Twitter users are clicking your links isn’t because they have a burning desire to engage with your brand. The click-through is a very transactional metric: you are promising your Twitter audience something valuable at the other end of the click. They are enticed by what you are offering, and how you are framing it.
…, and Gap’s Athleta. To do so, they’re jumping on the female empowerment bandwagon helmed byDove and occupied by Verizon, Pantene, American Eagle, and Always. In the first installment of the $15 million campaign, the largest to target women in the company’s history, ballerina Misty Copeland showcases her inner and outer strength on the dance floor…