• A Call to End CRO Forever

    … The optimization industry is plagued most by a poor acronym: CRO. Here is my reasoning for changing this damaging moniker. The Importance of Acronyms The three letter acronym (TLA) used to define an industry or organization is crucial to its success. We all know of organizations who’ve been carried by their TLA. IBM comes immediately to mind…

    Brian Massey/ The Conversion Scientist- 12 readers -