Atmospheric Marketing

  • Atmospheric Marketing and Why Profits May Depend On It

    … and customers. From the store, to the product packaging, to the product, to the operating system, through to the software. There’s an atmosphere around Apple that makes it unique. And not surprising, the experience is also highly profitable. Atmospheric marketing involves the display of the product, the colors, the smell, the sounds, the audience…

    Douglas Karr/ Marketing Technology Blog- 16 readers -