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  • You Are Not the Star of Your Content Marketing

    … I talk a lot about the principle of “Marketing Sideways” – content marketing that is inherently useful (a Youtility) but is NOT about your products and services per se. This type of content marketing transcends the transaction, and creates awareness for your brand at the top of the funnel – among potential customers that otherwise might not be introduced to your company and its offerings. Many companies do this today, including Columbia Sportswear’s “What Knot to... Read the whole entry... » …

    Jay Baer/ Convince and Convertin Content- 9 readers -
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