Atomizing Content

  • Why Content Marketers Need to Quit Reinventing the Wheel

    … and in my book. We call it atomizing content. I stole that from Todd Defren, from Shift Communications, who coined that term originally. But the notion is that you have an idea or a content tent pole, and what you should do is create 8 or 10 or 20 individual executions based on that big idea. One of the reasons that content marketing is hard today…

    Jay Baer/ Convince and Convertin Content- 32 readers -