Attention

Attention is the cognitive process of selectively concentrating on one aspect of the environment while ignoring other things. Attention has also been referred to as the allocation of processing resources. Examples include listening carefully to what someone is saying while ignoring other conversations in a room or listening to a cell phone conversation while driving a car. Attention is one of the most intensely studied topics within psychology and cognitive neuroscience. In 1890, William James, in his textbook Principles of Psychology, remarked: “ Everyone knows what attention is.
Posts about Attention
  • Twitter Video Ads Deliver Recall, Receptivity (Study)

    … and receptivity to brand messages, and its findings included: Twitter was the only platform where cognitive effort, or information processing, increased for video ads, on both desktop and mobile, and attention levels remained constant on Twitter whether users were watching organic or branded ad content. Mobile ad recall was “significantly higher…

    David Cohen/ AllFacebookin Twitter- 10 readers -
  • Mobile Draws Stronger Neurological Responses Than TV (Study)

    … Facebook IQ commissioned neuromarketing agency SalesBrain to (literally) get inside of its users’ heads. The social network’s insights arm studied the brain and physiology responses of people shown the same content on smartphones and TVs, focusing on engagement, attention, emotion and retention. Facebook IQ head of audience insights Helen…

    David Cohen/ AllFacebookin Mobile- 18 readers -
  • How To Grab (and Keep) Consumer Attention With Content

    … and anticipate their questions and concerns. No matter what your customer journey map looks like, there’s value in marketing throughout the customer journey — if it’s done right. Getting (and Keeping) Consumer Attention Perhaps the hardest objective I face as a marketer is getting the attention of potential new customers. Second to that is keeping…

    Relevancein Content How To's- 7 readers -
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