Attention

Attention is the cognitive process of selectively concentrating on one aspect of the environment while ignoring other things. Attention has also been referred to as the allocation of processing resources. Examples include listening carefully to what someone is saying while ignoring other conversations in a room or listening to a cell phone conversation while driving a car. Attention is one of the most intensely studied topics within psychology and cognitive neuroscience. In 1890, William James, in his textbook Principles of Psychology, remarked: “ Everyone knows what attention is.
Posts about Attention
  • Twitter Video Ads Deliver Recall, Receptivity (Study)

    … Twitter delivers its users a steady stream of information in real-time, but video ads on the social network are still managing to capture their attention, according to a recent study, albeit one in which Twitter was involved. Twitter teamed up with Dentsu Aegis Network and MediaScience, a consumer neuro research firm, to study users’ recall…

    David Cohen/ AllFacebookin Twitter- 10 readers -
  • Mobile Draws Stronger Neurological Responses Than TV (Study)

    … Facebook IQ commissioned neuromarketing agency SalesBrain to (literally) get inside of its users’ heads. The social network’s insights arm studied the brain and physiology responses of people shown the same content on smartphones and TVs, focusing on engagement, attention, emotion and retention. Facebook IQ head of audience insights Helen…

    David Cohen/ AllFacebookin Mobile- 18 readers -
  • How To Grab (and Keep) Consumer Attention With Content

    … that word-of-mouth marketing was the most valuable form of marketing, as consumers believe other consumers over a brand; however, it’s the most difficult to generate. With the growing popularity of online reviews and social media, it’s now easier than ever to share “good buys” and “bad ideas” with not only your neighbor or friend, but with the whole world…

    Relevancein Content How To's- 7 readers -
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