Attention Economy

Attention economics is an approach to the management of information that treats human attention as a scarce commodity, and applies economic theory to solve various information management problems.In this perspective Thomas H. Davenport and J. C. Beck define the concept of attention as:Attention is focused mental engagement on a particular item of information. Items come into our awareness, we attend to a particular item, and then we decide whether to act.(Davenport & Beck 2001, p. 20)As content has grown increasingly abundant and immediately available, attention becomes the limiting factor in the consumption of information.
Posts about Attention Economy
  • Power of Intention & Trust in an Attention Starved Digital Economy

    … Welcome to the digital marketing era where attention is the absolute most scarce resource. There is clearly no lack of people and brands trying to grab your attention. Every where we turn, every device we turn on, every social network feed we scroll, there is noise. Brands want us to check out their hot deals. Digital marketers want us to watch…

    Pam Marketing Nutin Social Content- 16 readers -
  • Chartbeat’s Attention Minutes Metric Accredited By Media Rating Council

    … and benchmark it.” Publishers that attract huge audiences aren’t eager to see a shift either, said Paul Rossi, president of The Economist Group. “There are a lot of people for whom the current system works quite well.” Neither the Interactive Advertising Bureau nor MRC has tackled the subject officially. “IAB has not gone to MRC with the notion…

    Martin Beck/ Marketing Land- 11 readers -
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