Attention Economy

Attention economics is an approach to the management of information that treats human attention as a scarce commodity, and applies economic theory to solve various information management problems.In this perspective Thomas H. Davenport and J. C. Beck define the concept of attention as:Attention is focused mental engagement on a particular item of information. Items come into our awareness, we attend to a particular item, and then we decide whether to act.(Davenport & Beck 2001, p. 20)As content has grown increasingly abundant and immediately available, attention becomes the limiting factor in the consumption of information.
Posts about Attention Economy
  • Five ways the “attention economy” is driving your business

    … By Brooke Sellas, {grow} Contributing Columnist We’re living in the age of the Attention Economy. Let me rephrase that: We’re still living in the age of the Attention Economy. Nearly 15 years ago, a book on The Attention Economy was published announcing the importance of managing attention for business and branding. And we’re still here…

    {grow}in Content- 26 readers -
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