Attention Economy

Attention economics is an approach to the management of information that treats human attention as a scarce commodity, and applies economic theory to solve various information management problems.In this perspective Thomas H. Davenport and J. C. Beck define the concept of attention as:Attention is focused mental engagement on a particular item of information. Items come into our awareness, we attend to a particular item, and then we decide whether to act.(Davenport & Beck 2001, p. 20)As content has grown increasingly abundant and immediately available, attention becomes the limiting factor in the consumption of information.
Posts about Attention Economy
  • Power of Intention & Trust in an Attention Starved Digital Economy

    … their videos, download their white papers and the list goes on. Bottom line, before you can sell to me, you need my attention. You need to also earn my trust. Many digital and brand marketers hop on Twitter with the hopes of grabbing quick attention of their target customer and audience. They foolishly think they can send a few tweets…

    Pam Marketing Nutin Social Content- 24 readers -
  • Chartbeat’s Attention Minutes Metric Accredited By Media Rating Council

    … and benchmark it.” Publishers that attract huge audiences aren’t eager to see a shift either, said Paul Rossi, president of The Economist Group. “There are a lot of people for whom the current system works quite well.” Neither the Interactive Advertising Bureau nor MRC has tackled the subject officially. “IAB has not gone to MRC with the notion…

    Martin Beck/ Marketing Land- 21 readers -
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