Attention Minutes

  • How to Measure the Value of Native Advertising

    … it comes to measuring the impact of sponsored content, keep these metrics in mind: Attention Minutes Coined by Upworthy, attention minutes comprise one of the most important metrics to consider when understanding the value of sponsored content. By tracking engagement with both a page and its content, attention minutes provide deeper, more thorough…

    Brian Honigman/ Relevancein Social How To's- 22 readers -
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