Attention Span

Attention span is the amount of concentrated time on a task without becoming distracted. Most educators and psychologists agree that the ability to focus attention on a task is crucial for the achievement of one's goals.
Posts about Attention Span
  • 6 tips for creating content to capture short attention spans

    … as shareable content on your readers’ social feed, giving you more mileage from your content. Don’t hold back from long-form content You might assume that a short attention span will require an equally short piece of content for consumption. This is not always the case, as well-executed long-form content is still a valuable asset to your blog. Provided…

    Search Engine Watchin Content- 13 readers -
  • Out-of-Home: An Opportunity for Social Media Marketers

    … content strategy We know that human attention spans have decreased (goldfish actually have greater attention spans than humans now), especially since 2007 and 2008 with the rapid growth of social and digital media. We consume increasingly more impressions every day–and at a higher pace–so if we are not being relevant to the audience…

    AllTwitterin Social Twitter- 18 readers -
  • Content Length: Attention Spans Versus Engagement

    … the viewer that’s watching.I believe too many marketers pay attention to bounce rates and views without analyzing the I believe too many marketers pay attention to bounce rates and views without analyzing conversions. Let’s look at a couple scenarios: You produce a brief 2-minute overview video of your products and services and it’s viewed 10,000 times…

    Douglas Karr/ Marketing Technology Blogin Content- 31 readers -
  • 5 Proven Tips for Retaining Social Visits

    … revealed that it has lost one-half of its social traffic in the past 12 months. More important, it doesn’t seem to know the reason behind this. With social media sites like Facebook constantly tweaking their algorithms to favor advertisers and reduce organic reach and introducing features like Instant Articles to further retain people on their sites…

    Inside Facebookin Social Google Facebook- 21 readers -
  • The Secret to Executing a Successful Agile Marketing Plan

    … will be the brands able to capture market share and, ultimately, sales and loyalty long-term. An agile marketing campaign is one in which marketers develop branded content in response to real-time events. During the 2016 Summer Olympic Games, for example, brands like Visa and Procter & Gamble ran ads about the events in Rio de Janeiro, cleverly combining…

    AllTwitter- 33 readers -
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