Attention Span

Attention span is the amount of concentrated time on a task without becoming distracted. Most educators and psychologists agree that the ability to focus attention on a task is crucial for the achievement of one's goals.
Posts about Attention Span
  • Decreasing Attention Spans and Your Website, Social Media Strategy

    … social response will kill your brand: Not only do people expect a response from your brand–58 percent of people who tweeted about a bad experience with a brand never heard back from the offending company–but they expect it quick. According to a study by Lithium, 53 percent of consumers expect to hear back within one hour whenever they tweet a brand…

    AllTwitterin Social SEO Facebook Twitter- 16 readers -
  • Study: 57% of Users Say They’ll Use Apps More Often in the Future

    … Localytics, a lifecycle engagement platform for mobile and Web apps, has released its latest research, focused on the attention span of app users. The study of 1,000 smartphone owners revealed 92 percent of consumers expect to use apps as much as they do now (35 percent), or even more in the future (57 percent), but they’re also easily bored…

    AllTwitter- 9 readers -
  • Five Steps to Creating a Video Marketing Strategy

    Whether you're new to using video to support your marketing program or you've been doing it for years, you won't find the success you seek unless you set a strategy to guide your activity. You don't need an incredibly detailed plan, but you'll want to make sure you know how you'll align video content with the goals of your company. Otherwise... You won't know whether you're being successful.

    MarketingProfs- 18 readers -
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