Attention Span

Attention span is the amount of concentrated time on a task without becoming distracted. Most educators and psychologists agree that the ability to focus attention on a task is crucial for the achievement of one's goals.
Posts about Attention Span
  • 6 tips for creating content to capture short attention spans

    … It’s not easy nowadays to win over your audience in an abundance of online content, and the short attention span of human beings isn’t making things any easier. It’s always a challenge to make your content stand out, but this doesn’t mean that you should be discouraged from creating it. As the average human attention span has dropped to just 8…

    Search Engine Watchin Content- 11 readers -
  • Out-of-Home: An Opportunity for Social Media Marketers

    … content strategy We know that human attention spans have decreased (goldfish actually have greater attention spans than humans now), especially since 2007 and 2008 with the rapid growth of social and digital media. We consume increasingly more impressions every day–and at a higher pace–so if we are not being relevant to the audience…

    AllTwitterin Social Twitter- 17 readers -
  • Content Length: Attention Spans Versus Engagement

    … the viewer that’s watching.I believe too many marketers pay attention to bounce rates and views without analyzing the I believe too many marketers pay attention to bounce rates and views without analyzing conversions. Let’s look at a couple scenarios: You produce a brief 2-minute overview video of your products and services and it’s viewed 10,000 times…

    Douglas Karr/ Marketing Technology Blogin Content- 21 readers -
  • 5 Proven Tips for Retaining Social Visits

    … time, versus just 42 percent of visitors who view content due to being referred from a site’s homepage. While social media as a traffic source is a force to reckon with, it won’t matter much if you can’t retain these visitors. Here are some tips: Get the visitors to join your newsletter In a recent blog post, social sharing application Buffer…

    Inside Facebookin Social Google Facebook- 15 readers -
  • Study: 57% of Users Say They’ll Use Apps More Often in the Future

    … Localytics, a lifecycle engagement platform for mobile and Web apps, has released its latest research, focused on the attention span of app users. The study of 1,000 smartphone owners revealed 92 percent of consumers expect to use apps as much as they do now (35 percent), or even more in the future (57 percent), but they’re also easily bored…

    AllTwitter- 13 readers -
  • Five Steps to Creating a Video Marketing Strategy

    …, your video data can contribute to more accurate lead-scoring because you'll be able to see which prospects are watching which videos and for how long. Some important metrics to track for each video campaign you release: Attention span and drop-off rates: Does more than 60% of your audience make it to the end of your videos on average?Click-through…

    MarketingProfsin SEO YouTube- 24 readers -
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