Attention Span

Attention span is the amount of concentrated time on a task without becoming distracted. Most educators and psychologists agree that the ability to focus attention on a task is crucial for the achievement of one's goals.
Posts about Attention Span
    • Out-of-Home: An Opportunity for Social Media Marketers

      By many accounts, social media and out-of-home are among the fastest-growing segments of marketing today. But even the most enlightened of marketing organizations see them as two very different channels. Sure, we have seen social media play a role in recent OOH campaigns. But generally, the disciplines are treated differently, managed by different teams and often budgeted for separately.

      AllTwitterin Social Twitter- 16 readers -
    • 5 Proven Tips for Retaining Social Visits

      Recent research by CodeFuel, an engagement and monetization suite for publishers, and Nielsen found that website visitors from social media have a tendency to leave after a short period of time compared with traffic from some other sources. According to the study, visitors from social media are 51 percent likely to leave a website within a short time, versus just 42 percent of ...

      Inside Facebookin Social Google Facebook- 7 readers -
    • Content Length: Attention Spans Versus Engagement

      Over 10 years ago, I wrote that attention spans are increasing. As we worked with clients over the years, this continues to be proven despite the myth that readers, viewers, and listeners won’t stick around. Consultants continue to state that attention spans have been reduced, I call bollox. What has changed is choice – providing us the opportunity to rapidly skip over irrelev ...

      Douglas Karr/ Marketing Technology Blogin Content- 11 readers -
  • Study: 57% of Users Say They’ll Use Apps More Often in the Future

    …, the study found app developers should implement more personalized app content and marketing messages, which can be targeted to specific behaviors, locations or user intentions. For instance, 54 percent of respondents said they want an app to allow them to apply specific preferences to their experience, while 51 percent said they want an app to know…

    AllTwitter- 10 readers -
  • 15 Statistics on How Critical Attention Span is Your Digital Marketing

    I groan a bit when industry experts keep pushing for smaller and smaller snippets, faster and faster content, shorter and shorter videos, quicker and quicker events. It’s troubling because it’s focused on overall behavior and not specific to the behavior of your audience. Of course, if I’m going to buy some printer ink online – I need to find what I need quickly, see the infor ...

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Five Steps to Creating a Video Marketing Strategy

    Whether you're new to using video to support your marketing program or you've been doing it for years, you won't find the success you seek unless you set a strategy to guide your activity. You don't need an incredibly detailed plan, but you'll want to make sure you know how you'll align video content with the goals of your company. Otherwise... You won't know whether you're being successful.

    MarketingProfs- 19 readers -
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