Attention Span

Attention span is the amount of concentrated time on a task without becoming distracted. Most educators and psychologists agree that the ability to focus attention on a task is crucial for the achievement of one's goals.
Posts about Attention Span
    • 6 tips for creating content to capture short attention spans

      It’s not easy nowadays to win over your audience in an abundance of online content, and the short attention span of human beings isn’t making things any easier. It’s always a challenge to make your content stand out, but this doesn’t mean that you should be discouraged from creating it. As the average human attention span has dropped to just 8 seconds, however, how can you ma ...

      Search Engine Watchin Content- 8 readers -
  • A Modern Guide to Social Media Content Marketing, Part 1: Introduction

    … an infrastructure that is greater than the sum of its parts. Continued social listening offers advanced warning on market changes and new trends. Personalized content allows for experiments and texting. A better understanding of the entire customer lifecycle helps maximize value over the entire relationship. Next up: Twitter. Ulrik Bo Larsen is founder and CEO of social media management software-as-a-service platform Falcon.io. Image courtesy of Shutterstock. …

    AllFacebookin Social Content Google Facebook Twitter SaaS- 19 readers -
  • Out-of-Home: An Opportunity for Social Media Marketers

    … content strategy We know that human attention spans have decreased (goldfish actually have greater attention spans than humans now), especially since 2007 and 2008 with the rapid growth of social and digital media. We consume increasingly more impressions every day–and at a higher pace–so if we are not being relevant to the audience…

    AllTwitterin Social Twitter- 17 readers -
  • Content Length: Attention Spans Versus Engagement

    … the viewer that’s watching.I believe too many marketers pay attention to bounce rates and views without analyzing the I believe too many marketers pay attention to bounce rates and views without analyzing conversions. Let’s look at a couple scenarios: You produce a brief 2-minute overview video of your products and services and it’s viewed 10,000 times…

    Douglas Karr/ Marketing Technology Blogin Content- 18 readers -
  • 5 Proven Tips for Retaining Social Visits

    … people 80 percent more likely to read a piece of content. If you’ve mainly been using text for your content, using visuals and other forms of media will ensure that social visitors spend a lot more time on your content. Keep content short and simple Research is increasingly linking social media usage to declining attention spans–naturally, that much…

    Inside Facebookin Social Google Facebook- 12 readers -
  • Decreasing Attention Spans and Your Website, Social Media Strategy

    … are exposed to your offer, the more they take note of it and act on it. There’s so much going on, and possibly 99.9 percent of people won’t notice your offer the first time; increase the potency of your message by repeatedly communicating it across several channels. John Stevens is the CEO of Hosting Facts, and he has consulted with hundreds of businesses on sales and marketing strategy. Image courtesy of Shutterstock. …

    AllTwitterin Social SEO Facebook Twitter- 18 readers -
  • Study: 57% of Users Say They’ll Use Apps More Often in the Future

    … Localytics, a lifecycle engagement platform for mobile and Web apps, has released its latest research, focused on the attention span of app users. The study of 1,000 smartphone owners revealed 92 percent of consumers expect to use apps as much as they do now (35 percent), or even more in the future (57 percent), but they’re also easily bored…

    AllTwitter- 12 readers -
  • Five Steps to Creating a Video Marketing Strategy

    …, your video data can contribute to more accurate lead-scoring because you'll be able to see which prospects are watching which videos and for how long. Some important metrics to track for each video campaign you release: Attention span and drop-off rates: Does more than 60% of your audience make it to the end of your videos on average?Click-through…

    MarketingProfsin SEO YouTube- 21 readers -
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