Attention Span

Attention span is the amount of concentrated time on a task without becoming distracted. Most educators and psychologists agree that the ability to focus attention on a task is crucial for the achievement of one's goals.
Posts about Attention Span
  • 6 tips for creating content to capture short attention spans

    … It’s not easy nowadays to win over your audience in an abundance of online content, and the short attention span of human beings isn’t making things any easier. It’s always a challenge to make your content stand out, but this doesn’t mean that you should be discouraged from creating it. As the average human attention span has dropped to just 8…

    Search Engine Watchin Content- 12 readers -
  • Out-of-Home: An Opportunity for Social Media Marketers

    … content strategy We know that human attention spans have decreased (goldfish actually have greater attention spans than humans now), especially since 2007 and 2008 with the rapid growth of social and digital media. We consume increasingly more impressions every day–and at a higher pace–so if we are not being relevant to the audience…

    AllTwitterin Social Twitter- 18 readers -
  • Content Length: Attention Spans Versus Engagement

    … on the YouTube Ads Leaderboard in 2014 averaged three minutes Tweet This! – an increase of 47% vs. 2013. And none of the top ads in 2014 and 2015 were under a minute. Ben Jones, Think With Google So for a decade, when asked “How long?”, I’ve always said long enough to tell the story and no longer. For our clients, that’s lead to us publishing less…

    Douglas Karr/ Marketing Technology Blogin Content- 31 readers -
  • 5 Proven Tips for Retaining Social Visits

    … people 80 percent more likely to read a piece of content. If you’ve mainly been using text for your content, using visuals and other forms of media will ensure that social visitors spend a lot more time on your content. Keep content short and simple Research is increasingly linking social media usage to declining attention spans–naturally, that much…

    Inside Facebookin Social Google Facebook- 21 readers -
  • Study: 57% of Users Say They’ll Use Apps More Often in the Future

    … Localytics, a lifecycle engagement platform for mobile and Web apps, has released its latest research, focused on the attention span of app users. The study of 1,000 smartphone owners revealed 92 percent of consumers expect to use apps as much as they do now (35 percent), or even more in the future (57 percent), but they’re also easily bored…

    AllTwitter- 14 readers -
  • 15 Statistics on How Critical Attention Span is Your Digital Marketing

    I groan a bit when industry experts keep pushing for smaller and smaller snippets, faster and faster content, shorter and shorter videos, quicker and quicker events. It’s troubling because it’s focused on overall behavior and not specific to the behavior of your audience. Of course, if I’m going to buy some printer ink online – I need to find what I need quickly, see the infor ...

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Five Steps to Creating a Video Marketing Strategy

    …, your video data can contribute to more accurate lead-scoring because you'll be able to see which prospects are watching which videos and for how long. Some important metrics to track for each video campaign you release: Attention span and drop-off rates: Does more than 60% of your audience make it to the end of your videos on average?Click-through…

    MarketingProfsin SEO YouTube- 28 readers -