Attention Span

Attention span is the amount of concentrated time on a task without becoming distracted. Most educators and psychologists agree that the ability to focus attention on a task is crucial for the achievement of one's goals.
Posts about Attention Span
  • 6 tips for creating content to capture short attention spans

    … It’s not easy nowadays to win over your audience in an abundance of online content, and the short attention span of human beings isn’t making things any easier. It’s always a challenge to make your content stand out, but this doesn’t mean that you should be discouraged from creating it. As the average human attention span has dropped to just 8…

    Search Engine Watchin Content- 13 readers -
  • Out-of-Home: An Opportunity for Social Media Marketers

    … to measure. For social media marketers, OOH should be seen as a nascent and relatively untapped frontier. So we know that social media has trickled its way into some OOH campaigns, but the applications to date have been fairly simplistic. A social integration might include live tweets posted onto a billboard in Times Square, for example. OOH has been…

    AllTwitterin Social Twitter- 18 readers -
  • Content Length: Attention Spans Versus Engagement

    … the viewer that’s watching.I believe too many marketers pay attention to bounce rates and views without analyzing the I believe too many marketers pay attention to bounce rates and views without analyzing conversions. Let’s look at a couple scenarios: You produce a brief 2-minute overview video of your products and services and it’s viewed 10,000 times…

    Douglas Karr/ Marketing Technology Blogin Content- 31 readers -
  • 5 Proven Tips for Retaining Social Visits

    … people 80 percent more likely to read a piece of content. If you’ve mainly been using text for your content, using visuals and other forms of media will ensure that social visitors spend a lot more time on your content. Keep content short and simple Research is increasingly linking social media usage to declining attention spans–naturally, that much…

    Inside Facebookin Social Google Facebook- 21 readers -
  • The Secret to Executing a Successful Agile Marketing Plan

    … At a time of depleting attention spans and constant distractions thanks to social media and smartphones, business-to-business and business-to-consumer brands have a small window of opportunity to capture a consumer’s or fellow businesses’ attention. Those that are able to implement the most agile real-time marketing strategies…

    AllTwitter- 33 readers -
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