Attention Span

Attention span is the amount of concentrated time on a task without becoming distracted. Most educators and psychologists agree that the ability to focus attention on a task is crucial for the achievement of one's goals.
Posts about Attention Span
  • Out-of-Home: An Opportunity for Social Media Marketers

    … fighting for years to get people to take pictures, scan, text, call and much more with panels and billboards, with–let’s be honest–very little success. Recent developments and advances in OOH–such as the ability to design campaigns that integrate mobile, dynamic and interactive technologies, and the availability of mobile data–mean that the social…

    AllTwitterin Social Twitter- 17 readers -
  • Content Length: Attention Spans Versus Engagement

    …. Heck, I drove to Florida and listened to the Serial Podcast for 8 hours on the road. Over the weekends, my friends often joke about binge-watching entire seasons of shows! Is that a short attention span? Absolutely not. Even advertising consumption is changing. Here’s a recent study from YouTube on Video Ad Length: The average length of ads…

    Douglas Karr/ Marketing Technology Blogin Content- 14 readers -
  • 5 Proven Tips for Retaining Social Visits

    … Recent research by CodeFuel, an engagement and monetization suite for publishers, and Nielsen found that website visitors from social media have a tendency to leave after a short period of time compared with traffic from some other sources. According to the study, visitors from social media are 51 percent likely to leave a website within a short…

    Inside Facebookin Social Google Facebook- 10 readers -
  • Study: 57% of Users Say They’ll Use Apps More Often in the Future

    … the last action they took in the real world (like making an in-store purchase), and use this to customize future content and marketing messages. In a statement, Raj Aggarwal, CEO of Localytics, commented on the data: What we heard loud and clear from this study is that people want their apps to know who they are, where they are and what they want to do…

    AllTwitter- 11 readers -
  • Five Steps to Creating a Video Marketing Strategy

    …, your video data can contribute to more accurate lead-scoring because you'll be able to see which prospects are watching which videos and for how long. Some important metrics to track for each video campaign you release: Attention span and drop-off rates: Does more than 60% of your audience make it to the end of your videos on average?Click-through…

    MarketingProfsin SEO YouTube- 19 readers -
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