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The following blog post was written by Chad White, Research Director at Litmus. Follow him on Twitter: @ChadSWhite. It’s becoming more difficult for brands to break through and earn consumers’ attention. Consumers are skipping ads on TV, blocking display ads on the web, and developing almost universal ad blindness.
…? Not well, apparently. According to research from Monetate, which analyzed more than 500 million shopping experiences, social media is still lagging behind when it comes to conversions. In fact, social media traffic has an average conversion rate of 0.71 percent, which is very small compared with search’s 1.95 percent and email’s 3.19 percent. Some…
… with your followers and even occasionally survey them to find out what they need. Use your social media platform to give them just this. James Jorner is a content strategist and marketer at Effective Inbound Marketing. His company specializes in online branding and digital marketing for businesses. …