Attention Spans

  • [Infographic] Email Attention Spans Are Increasing, Fueled by Mobile

    … changes contribute to the growing amount of time that consumers spend reading emails. While this should make marketers less afraid to include long-form content in their emails, it doesn’t lessen the need for clear, efficient communication and clean, thoughtful email design. To learn more about subscribers’ growing email attention spans and how to optimize your emails for quick consumption, check out the infographic below. …

    Movable Ink Blogin EMail- 16 readers -
  • 7 Social Branding Dos and Don’ts

    … to end this list without including the popular Coca-Cola “Share a Coke” campaign. The company printed customers’ names on bottle labels and then asked them to share pictures of their personalized Coca-Cola bottles on social media. The result was massive social media interaction and engagement, as well as a 2 percent increase in U.S. sales for Coca…

    AllTwitterin Social Twitter- 25 readers -
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