Attention Time

  • How Loyal Are Your Customers? This Metric Has the Answer

    … stimulants: retargeting, paid social, and referral traffic partners (who recognize and need good content to share), all cut through the noise and help you build up those lasting relationships with customers. How does attention time factor in? When I think back on my days as a restaurant marketer, I couldn’t really measure how much time someone spent…

    The Content Strategistin Affiliate How To's- 14 readers -
  • 10 Questions You Should Ask Your Next Content Marketing Partner

    … a quality assurance process in place. Establishing this infrastructure means working with content marketing partners who already have experience setting all this up so your content is not stuck in legal purgatory, or more importantly, that your company doesn’t get sued! Question 10: What’s on your product roadmap over the next 12 months? Why…

    The Content Strategistin Social Content- 27 readers -
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