Attention Time

  • How Loyal Are Your Customers? This Metric Has the Answer

    … visitor rate (RVR) is so important. What is RVR, and why should you care about it? RVR is a metric that measures the rate of return visitors to your website. It’ll often be a good indicator of whether your marketing communications and content marketing programs are healthy. To calculate RVR, you just have to divide the number of return visitors…

    The Content Strategistin Affiliate How To's- 8 readers -
  • 10 Questions You Should Ask Your Next Content Marketing Partner

    … engagement insights, which pinpoint the key reasons why certain content pieces are more successful than others, and then double down on those factors when creating future content. Examples of these key elements for performance can include attention time, author, topic resonance, rich media type, distribution channel, and A/B headline testing…

    The Content Strategistin Social Content- 25 readers -
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