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  • How Loyal Are Your Customers? This Metric Has the Answer

    … customers came back, one by one. I was hooked on marketing, and from then on, I truly understood the impact loyalty could have on a business. A few years later, loyalty is one of the most important concepts in content marketing. I hear a number of buzzwords that describe how to build and maintain a following: customer journey management, brand loyalty…

    The Content Strategistin Affiliate How To's- 7 readers -
  • 10 Questions You Should Ask Your Next Content Marketing Partner

    …. Question 4: Can your platform integrate with other content management systems (CMS), customer relationship management (CRM) tools, and other technology platforms? Why this is important: When content marketers can reduce the number of steps it takes to publish, they can focus more on creating awesome content. Simple as that. Question 5: Does your…

    The Content Strategistin Social Content- 21 readers -
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