Attention Time

  • How Loyal Are Your Customers? This Metric Has the Answer

    … Review, marketers who leverage their returning customers to drive acquisition efforts can see an ROI of up to 15x, compared to only 4–6x ROI for traditional acquisition campaigns. One of the key building blocks to customer loyalty and retention is how you approach audience engagement. The most common offline and online engagement channels…

    The Content Strategistin Affiliate How To's- 8 readers -
  • 10 Questions You Should Ask Your Next Content Marketing Partner

    … engagement insights, which pinpoint the key reasons why certain content pieces are more successful than others, and then double down on those factors when creating future content. Examples of these key elements for performance can include attention time, author, topic resonance, rich media type, distribution channel, and A/B headline testing…

    The Content Strategistin Social Content- 26 readers -
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